Greenberg’s Jewelers Welcomes New Fourth-Generation Members
The next generation understands what makes the 126-year-old retailer special, said CEO and Co-President Elise Greenberg.

Third-generation co-owners Amy and Elise Greenberg, recent inductees to National Jeweler’s Retailer Hall of Fame, are at the helm, alongside Amy’s husband Scott Sachnoff.
They are now joined by Elise’s daughter Alexa Kreisberg, Amy’s daughter Allison Sachnoff, and Amy's son-in-law Drew Fagot.
Amy’s son Josh Sachnoff has also been with Greenberg’s for 13 years, serving as assistant director of marketing. He leads the company’s digital marketing efforts, including website strategy, social media, and e-commerce.
“Greenberg’s has always been about more than jewelry,” said Elise, chief executive officer and co-president at Greenberg’s.
“Our family has had the privilege of helping customers celebrate engagements, weddings, anniversaries, and life’s most meaningful moments. Alexa, Allison, Drew, and Josh understand what makes Greenberg’s special. They respect the people who have helped build this company and bring new ideas, experiences, and perspectives that will help guide us into the future.”
The new members of the fourth generation, who all began working at Greenberg’s as of June, bring a wide range of professional backgrounds and experience to the 126-year-old company.
Alexa, who serves as chief operating officer, has executive leadership experience in healthcare operations and organizational strategy, along with a background in public health administration and data analytics.
Allison, director of buying, worked in talent solutions at LaSalle Network, along with previous experience at Hearts On Fire, where she managed the production of custom jewelry.
Drew, assistant director of operations and logistics, has a background in logistics, operations, and sales team support within a Fortune 500 company.
The jeweler said it remains committed to the relationships, values, and customer experience that have defined Greenberg’s for generations.
“Welcoming the fourth generation into the business is about honoring our past while preparing for the future,” said Amy, co-president and chief merchandising officer at Greenberg's.
“Keeping Greenberg’s family-owned has always been important to us. We are incredibly grateful to our associates, customers, and communities who have supported us throughout the years. We look forward to building on that success while ensuring future generations experience the same personal service and relationships that have made Greenberg’s what it is today.”
Greenberg’s operates seven stores across Iowa, Nebraska, and South Dakota.
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