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Net-a-Porter Debuts Invitation-Only High Jewelry Section
EIP Privé launches with such brands as Boehmer et Bassenge, Piaget and Bayco.
This month, Net-a-Porter is launching an invitation-only digital platform for its VIP clients—or “extremely important people,” aka EIPs—called EIP Privé.
New York—Luxury e-tailer Net-a-Porter has launched an invitation-only space for its VIP customers to shop for high jewelry.
This month, the company debuted EIP Privé, a private digital space it hopes will offer “the ultimate immersive and interactive experience for traditionally offline and highlight renowned jewelry maisons,” the Yoox Net-a-Porter Group said in a press release.
Featured on the new luxury site are high jewelry brands Boehmer et Bassenge, Piaget, Boghossian, Bayco, Nadia Morgenthaler and Giampiero Bodino, whose pieces will only be shown to select consumers.
A dedicated personal shopper will be on hand to assist each Net-a-Porter EIP, or “Extremely Important People,” as they refer to their VIP shoppers, allowing them access to services like customization, bespoke requests and sourcing of one-of-a-kind pieces.
The personal shoppers also will be able to arrange private appointments, no matter where the consumer is located.
Similar to services currently offered to Net-a-Porter’s Fine Jewelry customers, EIP Privé will offer secure pick-up and hand delivery as well as try-before-you-buy services.
The company said EIP Privé will expand into watches and men’s jewelry later this year.
“Building on the success of our Fine Jewelry & Watch suite, we are delighted to introduce a special collection of exquisite, high jewelry pieces at Net-a-Porter,” said Alison Loehnis, president of Net-a-Porter and Mr Porter. “EIP Privé will offer clients a truly unique opportunity to discover the world’s most exclusive high jewelry maisons through a highly personalized, invitation-only service.”
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