This year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.
Retailer asks customers to record their ‘Ideal’ love
Kay Jewelers and Tolkowsky, the creator of the Ideal Cut diamond, are hosting a video contest that will afford one grand-prize winner a proposal package that includes a European trip and engagement ring.
Akron, Ohio--Kay Jewelers and Tolkowsky, the creator of the Ideal Cut diamond, are hosting a video contest that will afford one grand-prize winner a proposal package that includes a European trip and engagement ring.
To enter the “Ideal Love” contest, the retailer and the diamond brand are asking participants to submit a video to the contest’s website that describes their ideal love and what makes their relationship so unique.
The video, which can be no longer than 60 seconds, will be judged on creativity, relevance to the ideal love theme, and sincerity.
A panel of judges will narrow down the entries to five finalists, and beginning Nov. 3 fans will be able to vote for the love story they like best on the site. Fans can vote once a day until Nov. 7, and the entry with the most votes will receive the grand prize.
Those who vote for their favorite video will be entered to win a sweepstakes for a chance to win one of five $100 Kay Jewelers gift cards, and the four runners-up will receive a pair of Tolkowsky Ideal Cut diamond earrings.
The grand-prize winner will receive a European getaway that includes a seven-day, six-night trip for two to Antwerp and Paris, along with $1,000 in spending money; a guided tour of Paris, including lunch at the Eiffel Tower; a guided tour of Tolkowsky; and a personal diamond-cutting class where the couple will begin cutting their own Ideal Cut diamond, to be placed in a ring of the winner’s choice, valued up to $5,000.
Additional information on the Ideal Love contest can be found here, and a video promoting the contest is now posted on YouTube.
The Latest

As an homage to iconic crochet blankets, the necklace features the nostalgic motif through a kaleidoscope of cabochon-cut stones.

Discover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

The “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.


The entrepreneur and “Shark Tank” star will share his top tips for success.

Two existing executives have been given new roles.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

Meredith Tiderington, an electrical engineering student, was selected for the award.

It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”

From design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.

The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

Her new role is director of strategic initiatives.

The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.

The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.

The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

Those born in June have a myriad of options for their birthstone jewelry.

The diamond industry veteran has been named its senior sales executive.

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.