Policies & Issues

David Yurman donates to safe birth charity

Policies & IssuesFeb 24, 2016

David Yurman donates to safe birth charity

The brand will partner with supermodel Liya Kebede and her foundation to help expand health education and services in Ethiopia in order to prevent maternal and newborn deaths.

New York--David Yurman announced that once again it will partner with supermodel Liya Kebede and her foundation this Mother’s Day to help expand health education and services to prevent maternal and newborn deaths.


Supermodel Liya Kebede, founder of the Liya Kebede Foundation, is seen here wearing Yurman’s Cable Collectibles initial charms and Infinity earrings in 18-karat gold with diamonds.
From now through May 10, the company will donate up to 5 percent of all retail and online sales to the Liya Kebede Foundation, which will help expand training for healthcare workers to provide life-saving care for mothers and their babies in Ethiopia.

The jewelry brand also partnered with the charity last year, which both helped thousands of women give birth in safe environments as well as raised awareness for the cause.

“Motherhood should be all about great love, hope and possibility. I am proud and grateful for this extraordinary partnership with David Yurman,” Kebede said. “The donations will assist us with the goal of erasing the danger for and helping to save a community of mothers.”

Founded by Kebede, a supermodel and designer, in 2005, the foundation works with a network of global health organizations to achieve Millennium Development Goal 5, which aims to reduce the number of maternal and newborn deaths as well as ensure that all women have access to health care during their pregnancy and childbirth.

The foundation also works in Kebede’s home country, Ethiopia--where 90 percent of women give birth at home unattended, it said--to expand education and upgrade health facilities.

This Mother’s Day, Yurman is focusing on pieces from its iconic collections including Starburst, X Collection, Albion and Renaissance.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

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