Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
MajorsSep 04, 2020
Amazon Moves Into Wearables With Halo
The retail giant’s latest gadget collects and analyzes information on temperature, heart rate and other health data.
The Amazon Halo’s band, available in fabric and silicone, comes in 15 colors.
Seattle—Amazon’s new gadget is giving the retail titan a foothold in the fitness wearables space.
The Amazon Halo is a mix between a smartwatch and a fitness tracker, minus the screen or notifications.
A small band worn around the wrist uses sensors to collect health data, like temperature and heart rate, and sends it to the Halo app.
For access to all of the features, customers will need to purchase a Halo membership.
An early access promotional price of $64.99 gets customers the band and six months of a Halo membership. It would otherwise be $99.99.
After the initial period, the membership renews automatically for $3.99 per month.
Those without a membership have access to the basics, including step counts, sleep time and heart rate. Using the app, customers can get insight into their activity, sleep cycle, weight and body fat percentage.
The “Tone” feature analyzes the energy and positivity in your voice using machine learning, offering tips to improve communication with others.
For example, a stressful work call leads to negative communication with family members, showing the impact of stress on your emotional state, Amazon explained.
The “Labs” feature provides workouts and fitness challenges to help customers reach their health goals.
Some of these workouts and challenges are created by Amazon, while others are from partners including the American Heart Association, Mayo Clinic, Headspace and Orangetheory Fitness.
The water resistant band is available in sizes small, medium, and large and in three color variations: a black fabric band with an onyx-color sensor capsule, a blush fabric band with a rose gold-color sensor capsule, and a silver band with a silver-color sensor capsule.
Additional fabric bands are available in six colors, including Denim, Hummingbird, Mint Edge, Olive, Unicorn, and Volcano. The early access price for the fabric bands is $19.99.
Silicone sport bands are also available, in nine colors: Ash, Black, Dark Mint, Domino, Lavender, Pink Slate, Seafoam, Sunset and White. The early access price for the fabric bands is $15.99.
The Halo’s battery fully charges in less than 90 minutes and lasts up to seven days.
With privacy concerns mounting, Amazon said it has implemented multiple layers of privacy and security to keep personal data safe and within the customer’s control.
Health data is encrypted, both in transit and in the cloud, and customers can download or delete it at any time using the app.
Body scan images are only seen by the customer and are automatically deleted from the cloud after processing.
Tone
Editors' Picks
Sponsored by
creates a personal voice profile by capturing snippets of speech. These are analyzed locally on the customer’s phone and then automatically deleted after processing.
No one, including the customer, ever hears them, said Amazon.
The Amazon Halo is available on the Amazon website.
No one, including the customer, ever hears them, said Amazon.
The Amazon Halo is available on the Amazon website.
More on Majors
The Latest
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
Weekly QuizNov 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday CampaignTiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on YouFor her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
