ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.
MajorsJun 05, 2020
Pandora Starts Shift to Recycled Metals
The jewelry company said it will use only recycled gold and silver by 2025 as it looks to reduce its carbon footprint.
In a push towards carbon neutrality, Pandora plans to use only silver and gold from recycled sources by 2025.
Copenhagen, Denmark—Pandora will phase out its use of mined silver and gold by 2025, the company announced Tuesday, opting to buy from recycled sources in an effort to create more sustainable jewelry.
Currently, 71 percent of the jeweler’s silver and gold come from recycled sources.
The company said the shift would cut down on carbon emissions, water usage, and other environmental impacts and contribute to making its jewelry more sustainable.
“The need for sustainable business practices is only becoming more important, and companies must do their part in response to the climate crisis and the depletion of natural resources,” said CEO Alexander Lacik in a press release.
Carbon emissions from recycled silver are one-third of what they would be from mined silver, said Pandora, calculations it made using the GaBi 2019 database.
Recycled gold emits 600 times less carbon than mining new gold, according to data from the World Gold Council and C. Hafner, a company specializing in precious metal technology.
Lacik said silver and gold can be recycled without losing their quality, noting that “metals mined centuries ago are just as good as new.”
Pandora’s jewelry is most often crafted using silver, which accounts for half of all the company’s purchased product materials measured by weight.
The jeweler also uses gold, palladium, copper, and man-made stones, like nano-crystals and cubic zirconia.
The decision to use recycled silver and gold extends to all uses of these metals, said Pandora, including grains and semi-finished items like chains, and other parts from suppliers.
The company said it will work with suppliers to ensure it has a sufficient supply of responsibly sourced recycled silver that is certified in line with supply chain initiative standards, such as those set by the Responsible Jewellery Council.
Pandora also said it will reach out to stakeholders in the supply chain to look for opportunities to increase the availability of recycled silver and improve production standards.
In a recent report on retail trends post-COVID-19, Bain & Co. noted the call for eco-friendly and sustainable products will only grow stronger following the pandemic.
Brands will want to be mindful of consumer concerns when thinking about end-to-end product life cycle, supply chain management, and how to dispose of unsold stock, said Bain.
The decision to use recycled silver and gold follows Pandora’s announcement in January that it plans to be carbon neutral by 2025, joining the Science Based Targets initiative, a group of corporations collaborating to address climate change.
Pandora
said it will publish a plan by the end of 2021 to reduce its emissions throughout its value chain in line with “what the best available science says” and the Paris Agreement, an international commitment to tackle the climate change crisis set forth by the United Nations.
The company also plans to source 100 percent renewable electricity at its two manufacturing hubs in Thailand.
The company also plans to source 100 percent renewable electricity at its two manufacturing hubs in Thailand.
More on Majors
The Latest
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone BlissAmethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership TeamThe manufacturer said the changes are designed to improve speed, reliability, innovation, and service.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make DealPresident Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces RondellesThe designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.
WatchesFeb 03, 2026
Casio America Calls Jersey City HomeThe watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone MarketplaceThe company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
CrimeFeb 02, 2026
Ylang 23’s Dallas Store BurglarizedThe Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 GrammysFrom cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
WatchesJan 29, 2026
Audemars Piguet Opens AP House in AtlantaThe Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
