IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
MajorsJun 05, 2020
Pandora Starts Shift to Recycled Metals
The jewelry company said it will use only recycled gold and silver by 2025 as it looks to reduce its carbon footprint.
In a push towards carbon neutrality, Pandora plans to use only silver and gold from recycled sources by 2025.
Copenhagen, Denmark—Pandora will phase out its use of mined silver and gold by 2025, the company announced Tuesday, opting to buy from recycled sources in an effort to create more sustainable jewelry.
Currently, 71 percent of the jeweler’s silver and gold come from recycled sources.
The company said the shift would cut down on carbon emissions, water usage, and other environmental impacts and contribute to making its jewelry more sustainable.
“The need for sustainable business practices is only becoming more important, and companies must do their part in response to the climate crisis and the depletion of natural resources,” said CEO Alexander Lacik in a press release.
Carbon emissions from recycled silver are one-third of what they would be from mined silver, said Pandora, calculations it made using the GaBi 2019 database.
Recycled gold emits 600 times less carbon than mining new gold, according to data from the World Gold Council and C. Hafner, a company specializing in precious metal technology.
Lacik said silver and gold can be recycled without losing their quality, noting that “metals mined centuries ago are just as good as new.”
Pandora’s jewelry is most often crafted using silver, which accounts for half of all the company’s purchased product materials measured by weight.
The jeweler also uses gold, palladium, copper, and man-made stones, like nano-crystals and cubic zirconia.
The decision to use recycled silver and gold extends to all uses of these metals, said Pandora, including grains and semi-finished items like chains, and other parts from suppliers.
The company said it will work with suppliers to ensure it has a sufficient supply of responsibly sourced recycled silver that is certified in line with supply chain initiative standards, such as those set by the Responsible Jewellery Council.
Pandora also said it will reach out to stakeholders in the supply chain to look for opportunities to increase the availability of recycled silver and improve production standards.
In a recent report on retail trends post-COVID-19, Bain & Co. noted the call for eco-friendly and sustainable products will only grow stronger following the pandemic.
Brands will want to be mindful of consumer concerns when thinking about end-to-end product life cycle, supply chain management, and how to dispose of unsold stock, said Bain.
The decision to use recycled silver and gold follows Pandora’s announcement in January that it plans to be carbon neutral by 2025, joining the Science Based Targets initiative, a group of corporations collaborating to address climate change.
Pandora
Editors' Picks
Sponsored by
said it will publish a plan by the end of 2021 to reduce its emissions throughout its value chain in line with “what the best available science says” and the Paris Agreement, an international commitment to tackle the climate change crisis set forth by the United Nations.
The company also plans to source 100 percent renewable electricity at its two manufacturing hubs in Thailand.
The company also plans to source 100 percent renewable electricity at its two manufacturing hubs in Thailand.
More on Majors
The Latest
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
Weekly QuizAug 13, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen ZDuvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.
Events & AwardsAug 11, 2026
NAJA Announces Lineup For 2026 Fall Virtual ConferenceThe mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built HimselfHonest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEOQVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ CollectionThe brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is … Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsSponsored by Stratus Estate Buyers
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue NileCloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.
MajorsAug 07, 2026
Etsy to Lay Off 12% of WorkforceEtsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.
