Pandora Starts Shift to Recycled Metals

MajorsJun 05, 2020

Pandora Starts Shift to Recycled Metals

The jewelry company said it will use only recycled gold and silver by 2025 as it looks to reduce its carbon footprint.

In a push towards carbon neutrality, Pandora plans to use only silver and gold from recycled sources by 2025.

Copenhagen, Denmark—Pandora will phase out its use of mined silver and gold by 2025, the company announced Tuesday, opting to buy from recycled sources in an effort to create more sustainable jewelry.

Currently, 71 percent of the jeweler’s silver and gold come from recycled sources.

The company said the shift would cut down on carbon emissions, water usage, and other environmental impacts and contribute to making its jewelry more sustainable.

“The need for sustainable business practices is only becoming more important, and companies must do their part in response to the climate crisis and the depletion of natural resources,” said CEO Alexander Lacik in a press release.

Carbon emissions from recycled silver are one-third of what they would be from mined silver, said Pandora, calculations it made using the GaBi 2019 database.

Recycled gold emits 600 times less carbon than mining new gold, according to data from the World Gold Council and C. Hafner, a company specializing in precious metal technology.

Lacik said silver and gold can be recycled without losing their quality, noting that “metals mined centuries ago are just as good as new.”

Pandora’s jewelry is most often crafted using silver, which accounts for half of all the company’s purchased product materials measured by weight.

The jeweler also uses gold, palladium, copper, and man-made stones, like nano-crystals and cubic zirconia.

The decision to use recycled silver and gold extends to all uses of these metals, said Pandora, including grains and semi-finished items like chains, and other parts from suppliers.

The company said it will work with suppliers to ensure it has a sufficient supply of responsibly sourced recycled silver that is certified in line with supply chain initiative standards, such as those set by the Responsible Jewellery Council.

Pandora also said it will reach out to stakeholders in the supply chain to look for opportunities to increase the availability of recycled silver and improve production standards.

In a recent report on retail trends post-COVID-19, Bain & Co. noted the call for eco-friendly and sustainable products will only grow stronger following the pandemic.

Brands will want to be mindful of consumer concerns when thinking about end-to-end product life cycle, supply chain management, and how to dispose of unsold stock, said Bain.

The decision to use recycled silver and gold follows Pandora’s announcement in January that it plans to be carbon neutral by 2025, joining the Science Based Targets initiative, a group of corporations collaborating to address climate change.


said it will publish a plan by the end of 2021 to reduce its emissions throughout its value chain in line with “what the best available science says” and the Paris Agreement, an international commitment to tackle the climate change crisis set forth by the United Nations.

The company also plans to source 100 percent renewable electricity at its two manufacturing hubs in Thailand.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

MajorsNov 24, 2021
Samuel B Has Now Donated More Than 1M Meals to Feeding America

The company donates 10 meals to the nonprofit for every piece of jewelry it sells.

CollectionsNov 24, 2021
Piece of the Week: Sorellina’s Lover’s Bypass Ring

It’s double the toi et moi fun.

ColumnistsNov 23, 2021
When Did You Know You Wanted To Be in Sales?

A question from an astute young relative has Peter Smith pondering this question in his latest column.

Brought to you by
Train Your Staff Today with Interactive eLearning

Join the prestigious brands, industry organizations and sellers using IGI’s educational services.

Policies & IssuesNov 23, 2021
BIJC Has an I.D.E.A for Diversity Training in 2022

Starting in January, the Black in Jewelry Coalition will host webinars on addressing racial injustice and encountering racism in retail.

Weekly QuizNov 23, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Nov. 22-26, 2021.
Take the Quiz
SourcingNov 23, 2021
Parlé, Gem Legacy Team Up for Giving Tuesday Fundraising Campaign

Parlé will match donations up to $15,000 in an effort to build houses for teachers at a Tanzanian primary school.

FinancialsNov 23, 2021
Movado’s US Sales Up 42% in Q3

The watch company upped its fiscal guidance once again, feeling confident ahead of the holiday season.

Brought to you by
3 Tips For Entering the Estate Market

Generate foot traffic and expand your jewelry expertise by adding an estate assortment to your store in partnership with Windsor Jewelers, Inc.

CollectionsNov 23, 2021
A New Book Explores ‘Cartier and Islamic Art’

It accompanies an exhibition on view now in Paris and headed to Dallas next year.