The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.
South Lyon crime sting
From suit-wearing, Bentley-wielding armed robbers to various smash-and-grabbers caught on surveillance tape and featured on YouTube, it's no surprise this retailer employed a security team capable of stopping a thief in his tracks. For a little while, at least. According...
From suit-wearing, Bentley-wielding armed robbers to various smash-and-grabbers caught on surveillance tape and featured on YouTube, it's no surprise this retailer employed a security team capable of stopping a thief in his tracks. For a little while, at least.
According to a recent article in The Detroit News, Scott Ward, owner of South Lyon Watch and Jewelry, assigned six scorpions to patrol the inside of a jewelry case. The scorpions are only armed with stingers, but that weapon alone causes pain, a burning sensation and numbness.
Not only do the eight-legged arthropods sting, they create a marketing buzz. During the scorpions' winter hiatus at Ward's home, customers constantly questioned their whereabouts. "The world's most dangerous jeweler," as advertised on a sign at Eight Mile and Pontiac Trail, says everyone loves them.
*Photo courtesy of John M. Galloway, The Detroit News
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