The company plans to raise the prices of select watches to offset the impact of tariffs.
David Yurman Relocating NYC Flagship
Next year, the jewelry brand will open its doors amid 57th Street’s row of luxury boutiques.

New York—David Yurman announced that next year it will open the doors of elaborate new digs in New York City.
The brand is moving its flagship to 5 East 57th Street, located between 5th Avenue and Madison Avenue, already home to a glitzy set of neighbors such as Louis Vuitton, Saint Laurent and Dior, and around the corner from Tiffany & Co, which is in the midst of its flagship remodel.
The new store will occupy the spot where a temporary Chanel boutique is currently located.
Slated to open in the second half of 2019, the new David Yurman store will feature three levels and 5,000 square feet of retail space, which will showcase not only the brand’s latest collections for women and men but also a curated assortment of high jewelry, wedding jewelry and watches.
Chief Creative Officer Evan Yurman will oversee the new store’s interior design, which the company said will reflect the Yurmans’ journey from art to jewelry, while also incorporating technology into the customer experience.
The brand will shut its current Madison Avenue location but retain its downtown Manhattan boutique, located on Prince Street in SoHo.
CEO and co-founder David Yurman said: “57th Street was a natural choice. We are on one of the greatest shopping streets in the world; it attracts an international customer and is on par with the prestigious shopping destinations around the world.”
Company President Carol Pennelli added, “We look forward to bringing the full David Yurman luxury experience to 57th Street with the new flagship location. We’re an American luxury brand with a growing global presence and being at such a quintessential New York location feels like a natural fit.”
The Latest

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.


The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

It was featured in the miner’s latest sale, which brought in $24.8 million.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.

The platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.

Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.

Get a taste of the delicious candy-like gemstones in this Amanda’s Style File.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

The lab has adjusted the scale it uses for nacre grading.

Sponsored by GCAL by Sarine

David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.

The nonprofit elected five judges who will decide the winners of its design competition.

This year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.

The jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.