Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
Kendra Scott, Carolyn Rafaelian Made This Forbes List Again
It also includes Kylie Jenner, who’s on track to become the youngest-ever self-made billionaire.

New York—Forbes, that frequent publisher of lists of people who’ve made a lot of money, just released its latest, the 2018 ranking of America’s Richest Self-Made Women.
Once again, the list includes two women well-known in the jewelry world: Carolyn Rafaelian, whose Alex and Ani bangle bracelets are carried by fine jewelers nationwide, and Kendra Scott, who started her eponymous costume jewelry company with $500 in her spare bedroom.
Rafaelian ranks No. 21 out of 60 with a net worth of $1 billion.
A Rhode Island native who is the daughter of Armenian immigrants, Rafaelian started bangle brand Alex and Ani in 2004. The company is named after her two daughters, and its bangles are made in the same factory where Rafaelian’s father manufactured American flag pins and costume jewelry.
She remains the company’s CEO and chief creative officer and holds a majority stake in Alex and Ani.
Scott, meanwhile, ranks No. 40 with an estimated net worth of $500 million. She has 79 of her own stores, and her jewelry is carried by department stores and other retailers nationwide.
Both women made the list last year as well.
Insta-Fortunes
If there was a lesson to be taken away from the 2018 list of the U.S.’s richest self-made women, it’s this: There is a lot of money to be made in cosmetics, and the best way to make it is to have a huge Instagram following and showcase the products there.
Kylie Jenner (No. 27) started her cosmetics business two years ago selling a $29 kit consisting of lipstick and a matching liner. She leveraged her 110 million Instagram followers to turn Kylie Cosmetics into an $800 million company, Forbes estimates, and personally is worth $900 million.
At only 20, she’s on track to become the youngest-ever self-made billionaire and is the youngest woman on the 2018 list (Taylor Swift is second at age 28.)
Joining her on the list are several other women who’ve made a fortune in cosmetics thanks in large part to the power of social media.
According to Forbes, Anastasia Soare’s (No. 21, $1 billion) Anastasia Beverly Hills brand took off after her daughter opened an Instagram account for the company that now has more than 17 million followers.
Huda Kattan (No. 37, $550 million) used her status as an Instagram influencer to help launch Huda Beauty after she couldn’t find any false eyelashes that she liked.
Also making the cosmetics/social media mogul cut is Jenner’s half-sister, Kim Kardashian West (No. 54), who can attribute some of her $350 million fortune to her contouring kit and perfume company, KKW Beauty.
Other women on the list include:
--Media mogul Oprah Winfrey, No. 6 ($3.1 billion);
--Clothing designer Vera Wang, whose brand is licensed by Zales, No. 34 ($630 million);
--Madonna, No. 36 ($590 million);
--Judy Sheindlin (aka Judge Judy), No. 48 ($400 million);
--Beyoncé Knowles, No. 53 ($355 million); and
--Taylor Swift, No. 60 ($320 million).
The entire list can be viewed on Forbes.com.
The Latest

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.


The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.





















