People aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.
What You Might Have Missed
Here are the top five stories published on NationalJeweler.com for the week of July 31 to Aug. 6, according to Google Analytics.

New York--Here are the top five stories published on NationalJeweler.com for the week of August 1 to 5, according to Google Analytics.
1. After More than 50 Years, Kassoy Showroom Set to Close
Kassoy LLC, a company that’s been a supplier to the jewelry industry since 1936, announced that it is shuttering its New York City showroom.
2. A Millennial’s Take on All the Talk About Her Generation
Senior Editor Brecken Branstrator broke down the millennial stereotypes that were a major topic of conversation at the recent slate of New York jewelry tradeshows.
3. Precious Metal Analysts Up Price Predictions for 2016
Reuters revised its fourth quarter and full year forecasts for gold and silver. We explained why.
4. The Biggest Stories of the Year So Far
Editor-in-Chief Michelle Graff delved into National Jeweler’s most-read stories of the year so far, and what they indicate about the mood of the jewelry industry.
5. Meet the Young Designer Taking the Helm at John Hardy
We chatted with John Hardy’s new creative director, 30-year-old Hollie Bonneville Barden, on what the wunderkind jewelry designer has in store for the Bali and New York-based brand.
The Latest

The Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.

The facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.

Experience gemstones with greater precision and comfort than ever before.

The four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.


Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.

The relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.

Submit your pieces for a chance to win in this year's competition.

The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.

Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.

Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.

SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.

Two metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.

The bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.

The American Gem Society presented the annual award to a former president of its board.

The “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.

Jewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.

Two special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.

McCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.

Nine New Jersey jewelers have been victims of smash-and-grab robberies this year, prompting JSA to circulate a list of recommendations.

Marlin “Brian” Hood, who has been with the store for 20 years, will succeed Ricky Bromberg, who died earlier this month.

The new bridal catalog features the latest jewelry collections and designs from timeless classics to modern silhouettes.

Stars wore either a necklace or earrings at 78th Primetime Emmy Awards but rarely both, Natalie Francisco notes.

Jennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.

The program highlights “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support.

Hilson, Signet’s chief operating and financial officer, discussed Q2, resurgent natural diamond demand, and why Blue Nile is a standout.

The stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.

























