Crime

Super Bowl Sneak Thief Hits Two Stores

CrimeFeb 10, 2020

Super Bowl Sneak Thief Hits Two Stores

The Jewelers’ Security Alliance issued an alert for a “career thief” who stole jewelry from two south Florida stores right before the big game.

Miami—A man believed to have a history of distracting jewelry store employees so he can steal high-end merchandise hit again recently, this time in the Miami area just before the Super Bowl.

In an alert issued Thursday, the Jewelers’ Security Alliance said the suspect, a 62-year-old white male, pulled off the first sneak theft on Jan. 25 at a jewelry store in Fort Lauderdale, Florida, which is about an hour north of Miami.

He stole a high-end gold watch from the store.

The second took place on Jan. 30, three days before the Super Bowl.

According to JSA, the suspect went into a jewelry store in downtown Miami at 3:45 p.m. He told staff he was in town for Super Bowl weekend and was getting married Sunday.

He distracted the owner and one employee by asking them to check prices, while asking another employee for a glass of water.

While all three were preoccupied, the suspect allegedly reached over a showcase and snatched two diamond bracelets that had been left on a stool.

JSA President John J. Kennedy told National Jeweler Friday it is believed this same suspect has pulled off jewelry store sneak and distraction thefts in the past.

He has been featured in JSA alerts at least three times since 2006 for alleged crimes in New York, Massachusetts and Beverly Hills, California, and served time in prison for theft in the past, Kennedy said.

Security camera footage from the stores in Miami and Fort Lauderdale, Florida show the 62-year-old white male wanted in connection with two pre-Super Bowl sneak thefts. (Photos courtesy: JSA)

Kennedy reminds jewelers to return product to a showcase after presenting it, not leave it out on countertops, stools or chairs.

The JSA also advises all showcases be kept locked, except when taking out or returning merchandise.

Kennedy noted it’s not unusual for criminals to target stores in cities where big events are taking place, noting one large theft of a jewelry store on New York’s Fifth Avenue occurred when the U.N. General Assembly was taking place, always one of Manhattan’s most congested periods of the year.

Criminals are attracted by the prospect of streets and stores being busier, making it easier for them to blend in when it comes time to flee.

He said they’re also drawn to the idea they won’t stick out in any jewelry store in cities hosting large events; they’ll

just be one of many never-before-seen faces.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Butterfield Jewelers going out of business sale ad
IndependentsFeb 13, 2026
97-Year-Old New Mexico Jewelry Store To Close

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Paul Morelli Rosebud Necklace
CollectionsFeb 13, 2026
A ‘Rosebud’ Necklace for Valentine’s Day

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

Jewelers for Children
MajorsFeb 13, 2026
JFC Announces New Beneficiaries

The nonprofit has welcomed four new grantees for 2026.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Saks Fifth Avenue Club personal styling suite in Austin Texas
MajorsFeb 12, 2026
These 8 Saks Fifth Avenue Stores Are Closing

Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

Weekly QuizFeb 12, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Tudor Heart pendant on display at British Museum
CollectionsFeb 12, 2026
British Museum Raises $5M to Keep Jewel Linked to Henry VIII, Katherine of Aragon

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.

AGTA Spectrum, Cutting Edge Buyers Choice winners 2025
SourcingFeb 12, 2026
‘Cotton Candy’ Necklace, 35-Carat Kunzite Win 2025 ‘Buyer’s Choice’ Awards

The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Kering Logo
Events & AwardsFeb 12, 2026
Kering Opens Entries for 2026 Sustainability-Focused Award

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

Halle Berry’s vintage diamond and sapphire engagement ring
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set Stunner

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

Francesca’s storefront
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy Again

The clothing and accessories chain announced last month it would be closing all of its stores.

Zales x Sweethearts Capsule Collection Heart Charms
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day Collection

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

2026 Gemvision Symposium
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for April

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.

The Jewelry Symposium
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New App

Registration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.

The Luanda Accord signatories at the African Mining Indaba in Cape Town, South Africa
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam

Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Bad Bunny Performing Super Bowl LX Halftime Show
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime Performance

Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.

Miraki Jewels heart diamond signet ring
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRF

Jewelry is expected to be the No. 1 gift this year in terms of dollars spent.

Pomellato Nudo toi et moi ring
FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%

As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.

Stuller color of the year 2026 Signature Red jewelry and gemstones
SourcingFeb 10, 2026
AGTA To Debut ‘Stuller Color of the Year’ Spectrum Awards Category

The new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”

Stock image of loose polished diamonds
Policies & IssuesFeb 09, 2026
U.S., India Trade Deal One Step Closer to Being Finalized

The White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.

CASE Awards Graphic
Events & AwardsFeb 09, 2026
JA Now Accepting Entries for 2026 CASE Awards

Entries for the jewelry design competition will be accepted through March 20.

James Free Jewelers Dayton Ohio store
IndependentsFeb 09, 2026
James Free Jewelers Unveils Revamped Flagship

The Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.

KIL NYC The Pierced Padlock Wounded
TrendsFeb 09, 2026
These 14 Jewels Will Melt Your Heart This Valentine’s Day

From heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.

Luciano Rodembusch
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive Changes

New CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.

Cece Jewellery Bespoke Wuthering Heights Signet Rings on Margot Robbie and Jacob Elordi
TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet Rings

Our Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.

Pandora platinum
MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated Jewelry

The introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.

Entrance to the Jwaneng diamond mine in Botswana
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another Writedown

It would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy