Crime

Why the JSA Is Issuing a ‘Red Alert’ This Fourth of July

CrimeJul 02, 2019

Why the JSA Is Issuing a ‘Red Alert’ This Fourth of July

The number of stores having their power lines cut continues to climb, and it usually happens on weekends or holidays.

New York—The number of stores having their power lines cut by potential burglars continues to climb, the Jewelers’ Security Alliance reported last week.

After issuing a “red alert” on power-line cutting Thursday, JSA President John J. Kennedy told National Jeweler Monday that six more stores had their power interrupted over the weekend, all in Florida.

The outages were determined not to be accidental (i.e., due to lightning or a widespread blackout) and five happened in one town, which Kennedy said is not uncommon. Perpetrators often target multiple stores in the same area, then sit and wait to see which store is the most vulnerable.

None of the stores were robbed, he said, because the jewelers were aware that it was an issue—JSA has been sending out alerts about power-line cutting since the spring—and called police.

Prior to the past weekend’s power outages in Florida, JSA reported three other recent, similar incidences of note.

On June 23, suspects cut the power lines to a jewelry store in Yorba Linda, California, that was closed because it was Sunday. The owner’s family came by to check on the store and noticed the cameras and alarm weren’t working so they called the Orange County Sheriff’s Department.

Sheriff’s deputies staked out the store and caught two of the four suspects when they broke in and started smashing cases with a crowbar. The other two fled in a vehicle, police said.

The Orange County Sheriff’s Department identified the suspects as 22-year-old Almendra Yeliann Marchant Torres and Andres Ismitt Hidalgo Duarte, 29. As of Monday, both remained in custody and were ineligible for bail.

A similar incident took place around the same time in the Kansas City area.

JSA said on June 22, a Saturday, suspects cut the power to five stores around the same time and targeted one, a store in Leawood, Kansas.

At that store, they pried open the rear door and unsuccessfully tried to break into the safe, which Kennedy said is common in many, though not all, of these incidences. The perpetrators come through the doors, roof or walls and try to get into the store’s safe, even if they have to spend a few hours inside to do so.

In the Leawood store, JSA said the suspects stole a “large quantity” of jewelry from the showcases as well as a back-up drive for the computer before fleeing. No arrests have been made.

And,

about a month ago, three suspects who allegedly cut the power to two different jewelry stores and robbed one in Scottsdale, Arizona, were arrested in their motel room with stolen jewelry.

The Scottsdale Police Department identified the individuals as 28-year-old Abraham Pablo Herrera Montecino, 24-year-old Juan Francisco Antonio Ramirez Cruz and Christian Alejandro Pierola Sepulveda, 36. Information on their custody status was not immediately available.

59 and Counting
The Jewelers’ Security Alliance first issued an alert about the epidemic of power-line cutting in May. At that time, the organization said it was aware of more than 30 cases in seven states and Canada.

Since then, that number has risen to 59, and those are just the cases JSA was able to confirm, Kennedy said. He added that there is no number from last year to compare to it because it wasn’t a crime the JSA was even tracking.

Kennedy said while power-line cutting has always existed as an m.o. in burglaries, it was seldom used but has been “rampant” this year. He said in all his time with JSA, he’s never seen so many cases in one year.

The suspects are believed to be Chilean and are operating in multiple cells nationwide. It is unknown at this time if the cells are affiliated, even if just loosely so.

The Jewelers Security Alliance has a list of recommendations for jewelers on how they can prevent a burglary if the power to their stores is cut.

No. 1 among them, according to Kennedy: At this point, a retailer should assume if there is a power interruption, then a burglary is in progress and she or he should go to the store with the police in tow.

“Don’t let the alarm company or the cops tell you it’s weather or it’s [something else],” he said.

Other tips include making sure the call list with the alarm company includes the owner and enough employees so that someone will be available to respond even on weekends and holiday nights, and alerting the police to the situation, including the fact that there might be burglars near the store who are watching their response.

“We’re predicting more cuts over the Fourth [of July weekend],” Kennedy advised, “so be careful.”

A full list of recommendations on preventing a burglary in the event of a power interruption can be found in this story.

Editor’s note: This story has been corrected post-publication to clarify what was taken from the Leawood, Kansas jewelry store. It was the back-up drive for the computer, not the hard drive as originally reported. 
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Ekapa mine
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing Workers

Owners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.

Savannah College of Art and Design Bench Jeweler
MajorsFeb 27, 2026
Jewelers Mutual to Donate $10M to Savannah College of Art and Design

A 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.

Renato Cipullo Splendente R Stone Letter Pendant
CollectionsFeb 27, 2026
Renato Cipullo Turns Gold into Hardstones

The “Splendente” collection has evolved to feature hardstone letter pendants, including our Piece of the Week, the onyx “R.”

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Lady Wardington and diamond clip brooch
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s Jewelry

The jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.

Weekly QuizFeb 26, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Rough diamonds from De Beers
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers Sale

The update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.

Smart Age Solutions CEO Emmanuel Raheb
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026

Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.

dca-laptop.jpg
Brought to you by
DCA Enters a New Chapter in Jewelry Education

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Catherine (Cathy) Aulick’s GIA Gianmaria Buccellati Foundation Award Winning Necklace Design
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual Award

Catherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.

Diamond engagement rings by designer Lorraine West
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and Why

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

New Forevermark store in India
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s Future

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

Brilliant Earth Beverly Hills showroom
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills Store

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

My Next Question podcast with Marion Fasel and Natalie Francisco
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

Breitling Navitimer B19 Chronograph 43 Perpetual Calendar
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report Says

The Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.

Rahaminov Diamonds Matriarch Campaign
CollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its Matriarch

The campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.

Borsheims Rachel Bennett
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award Winner

Rachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.

Stock image of shipping containers
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already Imposed

After the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.

Sherry Smith, National Jeweler columnist and principal partner at The Retail Smiths
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail Smiths

The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.

Yafa Signed Jewels Van Cleef & Arpels Necklace and Earrings
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in Miami

The vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.

Jin Lee Chrono24
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General Manager

Former Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.

Eddie Sakamoto
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72

Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.

NYCJAOS spring show 2026
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring Show

The April event will feature a new VIP shopping day requiring a special ticket.

Dua Lipa Bulgari Brand Ambassador
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New Ambassador

Bulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.

US Supreme Court building
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s Tariffs

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Headshot of National Jeweler columnist Peter Smith
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry Sales

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

Jewelers Vigilance Committee logo
MajorsFeb 20, 2026
Jewelers Vigilance Committee Names Julie Yoakum Board Chair

JVC also announced the election of five new board members.

Boucheron Faisceaux Brooch
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A Museum

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy