Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.
What You Might Have Missed
A Style File on convertible jewelry was among the most popular stories on the site last week.

New York--These were the five most popular stories last week on National Jeweler, according to Google Analytics.
1. Distraction Theft Group Hits Another Store in California
They are believed to have committed at least 10 jewelry store thefts since June 2017.
2. Bankruptcy Court OKs A. Jaffe, Firestar Sale
The approval came despite the objection of Punjab National Bank, which claimed the sale process is rushed and that questions remain.
3. Study: Young Consumers Are Demanding Loyalty from Brands
We shared four rules of loyalty pertaining to millennials and members of Gen Z, according to a recent survey from Alliance Data.
4. Amanda’s Style File: More Than Meets the Eye
The most recent Amanda’s Style File featured pieces that can be worn multiple ways, move or transform.
5. 8-Carat Pink with $6M Estimate to Lead Christie’s Sale
The Magnificent Jewels auction in New York will also star two pieces of jewelry by JAR.
The Latest

The National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.

Late collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.


The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.

The retailer also shared an update on the impact of tariffs on watch customers.

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.

All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.

Ahead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.

Stuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Citrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.

The family-owned jeweler will open its fourth store in Florida in late 2027.

The trade organization also announced its executive committee and five new directors.

The “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.

The ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.

This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.

Experts share top tips on how to encourage positive reviews and handle negative feedback.

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