FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
Events & AwardsMay 27, 2016
Morais x Basha Collaboration to Debut at Couture
Jewelry brands Luis Morais and Aaron Basha are teaming up for an ongoing partnership that will be shown to buyers and press for the first time in Las Vegas.
“It’s cool, fun fine jewelry that can be worn with a bathing suit and into the evening,” said Regine Basha, chief creative officer of Aaron Basha.
New York--Tellingly, the Morais x Basha collaboration was born from a chance encounter in Mykonos, Greece.
“We were instant friends,” echoed Morais.
Friendship turned to business in the form of a 60-plus piece collection fusing the ethos of both brands: think Luis Morais’ vintage-bead bracelets paired with Aaron Basha’s signature charms, featuring an abundance of the symbol both Greek-vacationing designers use often--the evil eye.
Morais and Regine Basha wanted to create jewelry appropriate for the world’s chicest beaches.
“It’s cool, fun fine jewelry that can be worn with a bathing suit and into the evening,” Regine Basha said.
She and her sister, Osi Basha Soffer, worked with Morais to develop the collection.
“We went through their history, their designs and what could complement it and update it,” Morais said. “What surprised me was how open they were to my ideas.”
“When something is meant to be, everything comes together easily,” explained Regine Basha. “Before we knew it, we were in Muse showroom and we were at Couture. The energy was really positive and smooth. When it happens that way, there’s really magic that results from it.”
Entry-level beaded bracelets and necklaces will retail for approximately $210 to $550. Larger, stone-heavy, 14-karat gold pieces will retail between approximately $3,300 and $9,800.
Though final samples of the collection were only finished a week ago, the Basha team has already been testing the waters for customers’ reactions.
“I put it in my store window on Madison for the day, just to see what kind of feedback I was going to get,” Regine Basha said. “People were coming in and wanting to try things on. One woman ordered a necklace; I was like, ‘I can’t give it to you, this is a sample.’ Her husband was like, ‘We’ll pay double if she can take it now.’ I was so excited that there was such a strong response.”
The “Osi Hamsa” cuff will be available in 14-karat yellow gold with customizable stones.
The “Luis” chain necklace with fringe in 14-karat gold with enamel
The “Romi Clover” beaded bracelet is one of the collection’s entry-level pieces. It will retail for approximately $300.
The “Shoosha Fringe Eye” cuff in 14-karat gold and purple enamel
The “Bella” chain necklace features stones inlaid in pink quartz.
The “Nori Evil Eye” studs feature pink sapphires in 14-karat yellow gold.
The “Jenny” string necklace with 14-karat gold and purple enamel
The “Romi” beaded bracelet with a 14-karat gold eye bead
The “Melissa” evil eye ring
Another variation of the customizable 14-karat gold “Osi” cuff, featuring an evil eye
The 14-karat gold and enamel “Lilly” cuff
The “Aysha” fringe eye necklace in 14-karat gold with purple enamel
The aesthetic synergy between Morais and Basha is all the more singular for the brands’ disparate backgrounds.
Brazilian-born, Miami-based Morais fell into his trade in the late ‘90s after replicating a
Editors' Picks
Sponsored by
bracelet he saw in a magazine. Almost two decades later, his jewelry can be found in retail locations from Bergdorf Goodman to Colette and e-commerce sites such as Mr Porter and Stone & Strand.
Aaron Basha hails from a line of Middle Eastern jewelers who bejeweled Babylonian royalty. After creating his own company in 1950, Basha went on to specialize in charms; he is particularly known for his popular baby shoe charms.
“It was a great honor to me to present the collection to Aaron Basha himself,” Morais said, “and we were able to have a wonderful conversation about jewelry.”
Today, maintaining family tradition, Basha’s four children work for him in New York where the company now is based.
“This is the first time that my sister and I have really taken the reigns,” Regine Basha said, “and it’s great because we’re the younger generation and [Morais x Basha] has a cool, younger generation feel to it. We really are reflected in this collection.”
So far, signs for the partnership bode well.
“We’re already discussing the next collection and what that’s going to look like,” she said. “This is not the one and only.”
Morais x Basha will debut to press and buyers at the Muse booth at Couture Las Vegas. The collection will be available online at MoraisBasha.com once the website launches, which is slated for this summer.
Aaron Basha hails from a line of Middle Eastern jewelers who bejeweled Babylonian royalty. After creating his own company in 1950, Basha went on to specialize in charms; he is particularly known for his popular baby shoe charms.
“It was a great honor to me to present the collection to Aaron Basha himself,” Morais said, “and we were able to have a wonderful conversation about jewelry.”
Today, maintaining family tradition, Basha’s four children work for him in New York where the company now is based.
“This is the first time that my sister and I have really taken the reigns,” Regine Basha said, “and it’s great because we’re the younger generation and [Morais x Basha] has a cool, younger generation feel to it. We really are reflected in this collection.”
So far, signs for the partnership bode well.
“We’re already discussing the next collection and what that’s going to look like,” she said. “This is not the one and only.”
Morais x Basha will debut to press and buyers at the Muse booth at Couture Las Vegas. The collection will be available online at MoraisBasha.com once the website launches, which is slated for this summer.
More on Events & Awards
The Latest
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsAug 15, 2025
Rio Grande Names New Marketing DirectorNicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.
Weekly QuizAug 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
MajorsAug 14, 2025
Casio America Names New CEOLongtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
SourcingAug 13, 2025
ICA Names 2025 Board of DirectorsThe board elected 9 new directors at its recent ICA Congress in Brazil.
TrendsAug 13, 2025
Colorado Jeweler, Whiskey Maker Collab on Ring GiveawayThree winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.
SurveysAug 13, 2025
These Are The 25 Hottest Retailers, Says NRFJD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.
SourcingAug 13, 2025
Columbia Gem House Launches Winza Sapphires, RubiesThe new inventory, all untreated, features vibrant hues and unique bicolor combinations.
SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
CollectionsAug 12, 2025
Jacquie Aiche’s New Collection Harnesses the Energy of the ThunderbirdThe “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.
ColumnistsAug 12, 2025
Creative Connecting: How to Take a Better HeadshotColumnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
IndependentsAug 11, 2025
Lisa Bridge to Depart Ben Bridge JewelerThe retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
