EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
Events & AwardsMay 27, 2016
Morais x Basha Collaboration to Debut at Couture
Jewelry brands Luis Morais and Aaron Basha are teaming up for an ongoing partnership that will be shown to buyers and press for the first time in Las Vegas.
“It’s cool, fun fine jewelry that can be worn with a bathing suit and into the evening,” said Regine Basha, chief creative officer of Aaron Basha.
New York--Tellingly, the Morais x Basha collaboration was born from a chance encounter in Mykonos, Greece.
“We were instant friends,” echoed Morais.
Friendship turned to business in the form of a 60-plus piece collection fusing the ethos of both brands: think Luis Morais’ vintage-bead bracelets paired with Aaron Basha’s signature charms, featuring an abundance of the symbol both Greek-vacationing designers use often--the evil eye.
Morais and Regine Basha wanted to create jewelry appropriate for the world’s chicest beaches.
“It’s cool, fun fine jewelry that can be worn with a bathing suit and into the evening,” Regine Basha said.
She and her sister, Osi Basha Soffer, worked with Morais to develop the collection.
“We went through their history, their designs and what could complement it and update it,” Morais said. “What surprised me was how open they were to my ideas.”
“When something is meant to be, everything comes together easily,” explained Regine Basha. “Before we knew it, we were in Muse showroom and we were at Couture. The energy was really positive and smooth. When it happens that way, there’s really magic that results from it.”
Entry-level beaded bracelets and necklaces will retail for approximately $210 to $550. Larger, stone-heavy, 14-karat gold pieces will retail between approximately $3,300 and $9,800.
Though final samples of the collection were only finished a week ago, the Basha team has already been testing the waters for customers’ reactions.
“I put it in my store window on Madison for the day, just to see what kind of feedback I was going to get,” Regine Basha said. “People were coming in and wanting to try things on. One woman ordered a necklace; I was like, ‘I can’t give it to you, this is a sample.’ Her husband was like, ‘We’ll pay double if she can take it now.’ I was so excited that there was such a strong response.”
The “Osi Hamsa” cuff will be available in 14-karat yellow gold with customizable stones.
The “Luis” chain necklace with fringe in 14-karat gold with enamel
The “Romi Clover” beaded bracelet is one of the collection’s entry-level pieces. It will retail for approximately $300.
The “Shoosha Fringe Eye” cuff in 14-karat gold and purple enamel
The “Bella” chain necklace features stones inlaid in pink quartz.
The “Nori Evil Eye” studs feature pink sapphires in 14-karat yellow gold.
The “Jenny” string necklace with 14-karat gold and purple enamel
The “Romi” beaded bracelet with a 14-karat gold eye bead
The “Melissa” evil eye ring
Another variation of the customizable 14-karat gold “Osi” cuff, featuring an evil eye
The 14-karat gold and enamel “Lilly” cuff
The “Aysha” fringe eye necklace in 14-karat gold with purple enamel
The aesthetic synergy between Morais and Basha is all the more singular for the brands’ disparate backgrounds.
Brazilian-born, Miami-based Morais fell into his trade in the late ‘90s after replicating a
Editors' Picks
Sponsored by
bracelet he saw in a magazine. Almost two decades later, his jewelry can be found in retail locations from Bergdorf Goodman to Colette and e-commerce sites such as Mr Porter and Stone & Strand.
Aaron Basha hails from a line of Middle Eastern jewelers who bejeweled Babylonian royalty. After creating his own company in 1950, Basha went on to specialize in charms; he is particularly known for his popular baby shoe charms.
“It was a great honor to me to present the collection to Aaron Basha himself,” Morais said, “and we were able to have a wonderful conversation about jewelry.”
Today, maintaining family tradition, Basha’s four children work for him in New York where the company now is based.
“This is the first time that my sister and I have really taken the reigns,” Regine Basha said, “and it’s great because we’re the younger generation and [Morais x Basha] has a cool, younger generation feel to it. We really are reflected in this collection.”
So far, signs for the partnership bode well.
“We’re already discussing the next collection and what that’s going to look like,” she said. “This is not the one and only.”
Morais x Basha will debut to press and buyers at the Muse booth at Couture Las Vegas. The collection will be available online at MoraisBasha.com once the website launches, which is slated for this summer.
Aaron Basha hails from a line of Middle Eastern jewelers who bejeweled Babylonian royalty. After creating his own company in 1950, Basha went on to specialize in charms; he is particularly known for his popular baby shoe charms.
“It was a great honor to me to present the collection to Aaron Basha himself,” Morais said, “and we were able to have a wonderful conversation about jewelry.”
Today, maintaining family tradition, Basha’s four children work for him in New York where the company now is based.
“This is the first time that my sister and I have really taken the reigns,” Regine Basha said, “and it’s great because we’re the younger generation and [Morais x Basha] has a cool, younger generation feel to it. We really are reflected in this collection.”
So far, signs for the partnership bode well.
“We’re already discussing the next collection and what that’s going to look like,” she said. “This is not the one and only.”
Morais x Basha will debut to press and buyers at the Muse booth at Couture Las Vegas. The collection will be available online at MoraisBasha.com once the website launches, which is slated for this summer.
More on Events & Awards
The Latest
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election NightGroundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday AdJost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
Weekly QuizNov 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
