PodcastsAug 19, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
Events & AwardsMay 27, 2016
Morais x Basha Collaboration to Debut at Couture
Jewelry brands Luis Morais and Aaron Basha are teaming up for an ongoing partnership that will be shown to buyers and press for the first time in Las Vegas.
“It’s cool, fun fine jewelry that can be worn with a bathing suit and into the evening,” said Regine Basha, chief creative officer of Aaron Basha.
New York--Tellingly, the Morais x Basha collaboration was born from a chance encounter in Mykonos, Greece.
“We were instant friends,” echoed Morais.
Friendship turned to business in the form of a 60-plus piece collection fusing the ethos of both brands: think Luis Morais’ vintage-bead bracelets paired with Aaron Basha’s signature charms, featuring an abundance of the symbol both Greek-vacationing designers use often--the evil eye.
Morais and Regine Basha wanted to create jewelry appropriate for the world’s chicest beaches.
“It’s cool, fun fine jewelry that can be worn with a bathing suit and into the evening,” Regine Basha said.
She and her sister, Osi Basha Soffer, worked with Morais to develop the collection.
“We went through their history, their designs and what could complement it and update it,” Morais said. “What surprised me was how open they were to my ideas.”
“When something is meant to be, everything comes together easily,” explained Regine Basha. “Before we knew it, we were in Muse showroom and we were at Couture. The energy was really positive and smooth. When it happens that way, there’s really magic that results from it.”
Entry-level beaded bracelets and necklaces will retail for approximately $210 to $550. Larger, stone-heavy, 14-karat gold pieces will retail between approximately $3,300 and $9,800.
Though final samples of the collection were only finished a week ago, the Basha team has already been testing the waters for customers’ reactions.
“I put it in my store window on Madison for the day, just to see what kind of feedback I was going to get,” Regine Basha said. “People were coming in and wanting to try things on. One woman ordered a necklace; I was like, ‘I can’t give it to you, this is a sample.’ Her husband was like, ‘We’ll pay double if she can take it now.’ I was so excited that there was such a strong response.”
The “Osi Hamsa” cuff will be available in 14-karat yellow gold with customizable stones.
The “Luis” chain necklace with fringe in 14-karat gold with enamel
The “Romi Clover” beaded bracelet is one of the collection’s entry-level pieces. It will retail for approximately $300.
The “Shoosha Fringe Eye” cuff in 14-karat gold and purple enamel
The “Bella” chain necklace features stones inlaid in pink quartz.
The “Nori Evil Eye” studs feature pink sapphires in 14-karat yellow gold.
The “Jenny” string necklace with 14-karat gold and purple enamel
The “Romi” beaded bracelet with a 14-karat gold eye bead
The “Melissa” evil eye ring
Another variation of the customizable 14-karat gold “Osi” cuff, featuring an evil eye
The 14-karat gold and enamel “Lilly” cuff
The “Aysha” fringe eye necklace in 14-karat gold with purple enamel
The aesthetic synergy between Morais and Basha is all the more singular for the brands’ disparate backgrounds.
Brazilian-born, Miami-based Morais fell into his trade in the late ‘90s after replicating a
Editors' Picks
Sponsored by
bracelet he saw in a magazine. Almost two decades later, his jewelry can be found in retail locations from Bergdorf Goodman to Colette and e-commerce sites such as Mr Porter and Stone & Strand.
Aaron Basha hails from a line of Middle Eastern jewelers who bejeweled Babylonian royalty. After creating his own company in 1950, Basha went on to specialize in charms; he is particularly known for his popular baby shoe charms.
“It was a great honor to me to present the collection to Aaron Basha himself,” Morais said, “and we were able to have a wonderful conversation about jewelry.”
Today, maintaining family tradition, Basha’s four children work for him in New York where the company now is based.
“This is the first time that my sister and I have really taken the reigns,” Regine Basha said, “and it’s great because we’re the younger generation and [Morais x Basha] has a cool, younger generation feel to it. We really are reflected in this collection.”
So far, signs for the partnership bode well.
“We’re already discussing the next collection and what that’s going to look like,” she said. “This is not the one and only.”
Morais x Basha will debut to press and buyers at the Muse booth at Couture Las Vegas. The collection will be available online at MoraisBasha.com once the website launches, which is slated for this summer.
Aaron Basha hails from a line of Middle Eastern jewelers who bejeweled Babylonian royalty. After creating his own company in 1950, Basha went on to specialize in charms; he is particularly known for his popular baby shoe charms.
“It was a great honor to me to present the collection to Aaron Basha himself,” Morais said, “and we were able to have a wonderful conversation about jewelry.”
Today, maintaining family tradition, Basha’s four children work for him in New York where the company now is based.
“This is the first time that my sister and I have really taken the reigns,” Regine Basha said, “and it’s great because we’re the younger generation and [Morais x Basha] has a cool, younger generation feel to it. We really are reflected in this collection.”
So far, signs for the partnership bode well.
“We’re already discussing the next collection and what that’s going to look like,” she said. “This is not the one and only.”
Morais x Basha will debut to press and buyers at the Muse booth at Couture Las Vegas. The collection will be available online at MoraisBasha.com once the website launches, which is slated for this summer.
More on Events & Awards
The Latest
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
Weekly QuizAug 13, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
MajorsAug 12, 2026
Frederick Goldman Names New SVP of SalesLongtime industry executive Beth Miller has taken on the role.
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
