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‘Fruchtman University’ to debut at Smart show
Fruchtman Marketing is introducing a program at the Smart show this April that gives pre-qualified retailers a free 90-minute strategy session on marketing, digital programs and media planning.
Toledo, Ohio--Retailers attending the Smart Jewelry Show this this April will have the opportunity to receive free one-on-one marketing strategy sessions from Fruchtman Marketing as part of the company’s new program, “Fruchtman University.”
The sessions will be available to a select, pre-qualified group of retailers. Those interested can apply online at FruchtmanUniversity.com.
Fruchtman University will offer the qualified retailers an in-depth 90-minute session that will be used to evaluate their current marketing strategies and determine ways to enhance their performance.
The sessions will be conducted by Fruchtman staff, including company President Ellen Fruchtman and Angie Ash, who will examine marketing strategy; Shane O’Neill, who will discuss, critique and recommend digital programs; and Mike Sugg, who will analyze and advise participants on media planning and placement.
There is no cost for the sessions, which will be held in a private setting at the show. Only 30 sessions will be available and information discussed will remain confidential, the company said.
“This is an industry first,” Ellen Fruchtman said. “It is an unbelievable opportunity for anyone in jewelry retail who wants (to) take their business to the next level … we’ll give them solid advice on the marketing areas which need focus--overall strategy, media placement and digital tactics.”
The inaugural Fruchtman University will take place at the Smart Jewelry Show in Chicago, scheduled for April 18 to 20 at Navy Pier.
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