Events & Awards

7 security mistakes made at trade shows

Events & AwardsApr 20, 2015

7 security mistakes made at trade shows

A former Israeli Defense expert who now heads a jewelry-focused security firm runs down the main missteps exhibitors make that lead to losses. 

New York--A little more than a month from now, the industry will converge on Las Vegas for five days of buying and selling and, most likely, monetary losses due to stone swaps, snatch-and-grabs and case cutting. 

Jewelers’ Security Alliance statistics show that in 2014, trade shows ranked behind only highways/streets and parking lots as the most frequent scenes for off-premises crimes last year--and those are just the losses that were reported to the JSA. 

At a meeting held Thursday in New York, Itay Hendel, head of ISPS-USA Security Consultants LLC, a firm with offices in Israel and New York that does security training for the jewelry industry, used security footage shot in booths at trade shows worldwide and clips from local newscasts to highlight the main mistakes exhibitors and traveling salespeople make that lead to losses.

His overriding message to those who attended his lecture, which was sponsored by Jewelers Mutual Insurance Co., was this: Ultimately, exhibitors have to be the ones in control of what’s going on in their booths at all times, who’s coming in, who’s going out, and how they’re behaving when inside.  

“It’s about control,” he said. “No one will step to our booth without our permission.” 

1) Not watching smartphones carefully enough. Probably one of the biggest security conundrums confronting both retailers and exhibitors these days is the ubiquity of smartphones. People and their phones are seemingly inseparable --they use them to take pictures, text and share on social media constantly. 

While Hendel said that exhibitors don’t need to ban the use of smartphones in their booth entirely, they need to watch people who have them in hand. It’s fine if they want to use the phone to take a picture of a stone but they don’t need to keep it in their hand while handling loose diamonds, he said. Hendel there have been a number of incidences at trade shows recently where the perpetrators used a smartphone to help them pull off a stone swap. 

2) Letting surfaces get cluttered. Don’t let visitors to the booth, or to a retail store for that matter, clutter the table or the showcase with show maps, shopping bags or random pieces of paper. As Hendel showed in a video, thieves often use maps and the like to distract from theft, and jewelry easily can be slipped into shopping bags. 

3) Thinking it’s just a coincidence.

According to Hendel, “In our industry, nothing is by coincidence.” When traveling salespeople get a flat tire on the road, it’s more than likely because someone tampered with their vehicle. If someone spills water in front of the booth or shouts from another section of the trade show, it’s likely a tactic to distract and draw salespeople’s attention away from the jewelry so someone can snatch it. 

4) Not controlling booth traffic. Hendel said exhibitors shouldn’t let people “just stand around” in their booth. If no one is available to offer that person one-on-one help, ask them to come back in 15 minutes. Don’t let visitors outnumber salespeople. Hendel also recommended appointing one person per booth to be in charge of security.  “They don’t need to be focused on sales only,” Hendel said. 

5) Not taking precautions with new clients. Have another salesperson there if a visitor to the booth is unknown to the business, and have one of the salespeople stand next to them. Also, ask this prospective new client for a business card. 

6) Leaving the showcase unlocked, even for a second. This might seem like common sense, but thieves have snatched many an item from an open showcase. Open it, get what’s needed, lock it, and take the keys out and put them in your pocket, Hendel said. 

7) Lacking an emergency communication plan. Pick a phrase like “It’s too hot” or “It’s too cold” to act as a secret message that alerts other employees in the booth to potential danger. Also, have phone numbers for the shipping company, insurance company and show security on hand.  

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Karl Getschel and Bob Yanega of Smyth Jewelers
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth Location

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Stock image of a gavel
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

Paul Morelli Wavey Vine Earrings
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace Color

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Cover.jpg
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk About

Sponsored by American Gem Trade Association

Weekly QuizAug 13, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Two Pandora Talisman pendants
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales Fall

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

Cuckoo Cuckoo Cadbury Conundrum egg
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction Record

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Picture of 2,488 carat rough diamond next to tweezers, a golf ball, and a loupe
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

John Hardy Heishi Collection Campaign Imagery
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with Color

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

Jean Dousset Westfield Valley Fair
Lab-GrownAug 13, 2026
Jean Dousset Opens Third Store

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

Legacy emerald
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Surveillance image of jewelry thieves
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap Scheme

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

The Finsch Diamond Mine in South Africa, owned by Petra Diamonds Ltd.
SourcingAug 12, 2026
Another Diamond Mine Poised to Close

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Stock image of gavel, handcuffs, and law books
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of Boss

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

Beth Miller Frederick Goldman
MajorsAug 12, 2026
Frederick Goldman Names New SVP of Sales

Longtime industry executive Beth Miller has taken on the role.

Verdura unicorn brooch
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction

The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.

Jamie Cygielman
MajorsAug 11, 2026
Signet Jewelers Selects Mattel Exec to Lead Zales, Banter

Jamie Cygielman will take on the role on Aug. 24.

Richard Moore
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69

Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.

National Jeweler columnists Duvall O’Steen and Jen Cullen Williams
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen Z

Duvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.

Honest Hands Workbench Ring Builder
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built Himself

Honest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.

QVC Group logo
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEO

QVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.

State Property Lorenz Station Bracelet
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ Collection

The brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.

Ostbye receiving Vendor of the Year trophy at 2026 IJO show
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is …

Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.

1872-x-1052-July-ad (2).png
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Sponsored by Stratus Estate Buyers

Blue Nile President Pamela Cloud
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue Nile

Cloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.

Paulo Garcia
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO

Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy