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Signet Jewelers to Buy The Clear Cut Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
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ArtCarved Looks to Celebrate the #Matchmakers of the World
The Frederick Goldman-owned bridal brand is launching a social media-centric contest asking happy couples: Who set you up?
New York--ArtCarved is looking to give credit for engagement ring and wedding band purchases where credit is due.
The Frederick Goldman-owned bridal brand is running a social media-centric contest that celebrates matchmakers, the individuals--be they hairdressers, mothers or friends--who brought happy couples together.
Via Facebook and Instagram, ArtCarved is asking for people to share stories about the people who introduced them. A panel of judges then will pick the best story.
As part of the contest, ArtCarved also is looking to carve out its own social media holiday.
The brand wants to christen Aug. 31 “National Matchmaker Day,” which, naturally, will have its own hashtag, #NationalMatchMakerDay.
To do so, it has enlisted the help of someone with some experience being set up: attorney and author Andi Dorfman, who was a contestant on the 18th season of The Bachelor (Juan Pablo was the star and Dorfman pulled herself from the competition) and went on to star in the 10th season of The Bachelorette.
On that show, she said yes to the man she chose but the engagement later ended. Her memoir, It’s Not Okay: Turning Heartbreak into Happily Never After, just came out this spring.
ArtCarved said Dorfman will be posting content on both her Instagram and Facebook pages, encouraging followers to participate and also sharing her experiences.
The contest will conclude on Aug. 31, National Matchmaker Day, when the person with the best matchmaking story will win a “custom adventure/experience” that best suits their personality (valued at $4,000).
ArtCarved said it also wants to hear from people who haven’t yet met their perfect mate and have experienced epic fails when someone’s tried to set them up; the best #fail will win a one-year subscription to Match.com.
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