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WR Cobb adds ‘Bill Me Later’ option to websites
W.R. Cobb Online has announced that it will begin offering financing to qualified buyers through the e-commerce platform it provides to jewelry retailers.
East Providence, R.I.--W.R. Cobb Online has announced that it will begin offering financing to qualified buyers through the e-commerce platform it provides to jewelry retailers.
The financing service will be offered via PayPal’s Bill Me Later program, in which PayPal essentially fronts the money for consumers to pay the retailers right away, so the transaction is no different for jewelers and they play no part in dealing with the bills and payment plans.
Bill Me Later will be an option available for shoppers to select upon checkout, and will be added automatically to W.R. Cobb Online’s client websites.
Bill Me Later gives consumers six months to pay back in full, during which time they aren’t charged interest if they make it within the time period. If they don’t pay back in full within six months, they’re billed interest from the date of purchase.
W.R. Cobb Online said Bill Me Later will help make jewelers more competitive in the e-commerce space, adding that it believes sales will increase for jewelers offering this service on their site, as financing options are more enticing to consumers purchasing bigger-ticket items.
Not only will it help attract new consumers, the company said, but also could lead to an add-on purchase or an upgrade.
“We have added this feature to help our retailers with conversions, as we have discovered that financing in the world of e-commerce is a significant driver of sales,” said Vice President of Sales and Marketing Jay Gerber.
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