“Forever Present” highlights gifting opportunities for natural diamonds, celebrating familial, friendship, and romantic relationships.
Watch: 2 Minutes on ... On-the-Edge Customers
In this short video, Jimmy DeGroot and Brad Huisken discuss the art of turning wafflers into buyers.
Green Bay, Wis.—Jimmy DeGroot is bringing shorter versions of the training videos he makes for retailers to National Jeweler.
DeGroot has been in the jewelry industry for more than two decades, working as a jewelry store manager before becoming a trainer and launching JewelryStoreTraining.com as well as JewelryMarketingGuy.com.
In this two-minute clip, Brad Huisken says 80 percent of customers that come into jewelry stores today are “on the edge.” He and DeGroot discuss how salespeople get them to buy.
Watch: 2 Minutes with Jimmy on ... On-the-Edge Customers
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