The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
Longtime Retailer Frank Bromberg Jr. Dies at 87
The fifth generation to join the family business, Bromberg was known for being outgoing, compassionate and putting others first.

Jacksonville, Fla.—Frank H. Bromberg Jr., a fifth-generation jeweler, died June 4 in Cashiers, North Carolina.
He was 87 years old.
Bromberg was born in Birmingham, Alabama, in 1931 to Frank Hardy Bromberg Sr. and Annie Maude Wilkinson Bromberg.
He received his bachelor’s degree from the College of Business at the University of Alabama, where he graduated summa cum laude, and went on to get his master’s in retailing from New York University.
Bromberg served as a captain in the U.S. Air Force after graduation, spending two years as a base exchange officer at Dreux Air Force Base in France.
After the military, he joined the family jewelry business—Bromberg & Co., founded in 1836—as the fifth generation of family management, eventually becoming its president and chairman of the board.
In 1974, Herb Underwood sold his multi-store business, Underwood Jewelers, to the Bromberg family, adding to the company’s lineup of locations.
Today, the family runs jewelry stores in Alabama and Florida, with sons Frederick “Ricky” Wilkinson Bromberg serving as president of Bromberg & Co. and Clayton Bromberg as president of Underwood Jewelers.
Frank Bromberg met his wife, Lella Clayton Bromberg, in high school, and the two were married for almost 65 years.
He held a number of leadership positions throughout his life, including past president of Jewelers of America and the American Gem Society, the latter of which awarded Bromberg with its prestigious Robert M. Shipley Award.
He also served as a member of the board of trustees of the University of Alabama, past president of the Crippled Children’s Foundation, past senior warden and past treasurer of the Cathedral Church of the Advent, and past president of the Kiwanis Club of Birmingham.
Outside of work, Bromberg enjoyed playing golf and tennis, and watching Alabama football and basketball. He also loved spending time at the family mountain house in Cashiers.
The Brombergs said their patriarch was “an exceptional person because he had a servant’s heart,” always putting others before himself.
Bromberg was well-liked among his peers, and he remained humble throughout his life, his family said, devoting his time to family, faith, the jewelry business and the University of Alabama.
He is survived by his wife, Lella, and four children—Frank Hardy Bromberg III; C. Clayton Bromberg (Christy); Ricky Bromberg (Nancy); and Lella Bromberg Wilbanks (Bruce)—as well as seven grandchildren.
He was preceded in death by his parents and by grandchildren Virginia McMillian
Bromberg’s memorial service is scheduled to take place Saturday at 1 p.m. at the Cathedral Church of the Advent in Birmingham, with visitation immediately following the service.
Memorials in his honor may be directed to: The Cathedral Church of the Advent, 2017 6th Ave. North, Birmingham, AL 35203; The Crippled Children’s Foundation, 2019 4th Ave. North, Ste. 101, Birmingham, AL 35203; and The University of Alabama Culverhouse College of Business Department of Marketing, The University of Alabama, Box 870101, Tuscaloosa, AL 35487.
The Latest

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.


The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.