TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleEditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings
Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
PHOTO Taylor Swift in a monochromatic red look featuring an ensemble by The Blonds paired with ruby drop earrings from Athens-based brand Etho Maria (Photo courtesy of @taylorswift Instagram/Photo credit: Mert Alas and Marcus Piggot)
PHOTO The Etho Maria ruby “Vibrant” drop earrings ($51,700) feature almost 40 carats of rubies.
It’s been a busy week for the Swifties.
Just after midnight on Monday (12:12 a.m., to be exact), Taylor Swift took to social media to announce her 12th studio album, followed by a title, track list, and official cover reveal on Wednesday evening when she joined boyfriend Travis Kelce on his show “New Heights” as a guest—her first-ever appearance on a podcast.
Just after midnight on Monday (12:12 a.m., to be exact), Taylor Swift took to social media to announce her 12th studio album, followed by a title, track list, and official cover reveal on Wednesday evening when she joined boyfriend Travis Kelce on his show “New Heights” as a guest—her first-ever appearance on a podcast.
A handful of promotional imagery was released as well, including three alternate versions of the “The Life of a Showgirl” (TLOAS) cover art.
The visuals are peak glamor, featuring Swift adorned in dramatic head dresses, feather accents, sultry crystal embellishments, and Deco-inspired jewels.
The vibes are reminiscent of the iconic scene from her Bejeweled music video, where Swift and “Queen of Burlesque” Dita Von Teese perform the dancer’s signature martini glass routine.
While the color theme of this new era is a glittering Aperol orange, our Piece of the Week is a deep red, the Chiefs-coded hue she leaned into for sporty-chic game-day jewelry looks throughout football season last year.
But, this featured piece is no casual matter.
In one of the promotional images for TLOAS, Swift is in a maroon ensemble that fashion commentator Sarah Chapelle of @taylorswiftsyled identified as a version of a romper from The Blonds Fall/Winter 2024 collection, “Fuego.”
It was styled with our Piece of the Week, a pair of ruby drop earrings from Athens-based brand Etho Maria.
The luxury piece features 38.88 carats of rubies set in 18-karat rose gold dipped in black rhodium.
It comes from the brand’s “Vibrant” collection and is priced at $51,700.
Several other statement pieces are also featured across the new album photos, including diamond and colored gemstone jewels from Lorraine Schwartz.
A series of posts uploaded to Lorraine Schwartz’s Instagram story on Thursday detailing the designer’s pieces seen in new promotional imagery of Taylor Swift.
On the official cover art, Swift wears a vintage piece from Stephanie Gottlieb (who also designed the custom “87” necklace the singer wore to the 2024 Super Bowl), as well as an 18-karat white gold and diamonds domed stretch bracelet (totaling 19.25 carats) by Zydo Italy.
On the track list photo, she’s styled in a pair of Zydo Italy diamond earrings.
“The Life of a Showgirl” is set to release on Oct 3. and is available for pre-order now on Taylor Swift’s website.
More information about Etho Maria is available on the brand’s website.
More on Editors
The Latest
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in WatchesThe fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale ReportThe report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”
