Editors

Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings

EditorsAug 15, 2025

Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Taylor Swift Etho Maria ruby earrings The Life of a Showgirl TS12
The Etho Maria ruby “Vibrant” drop earrings ($51,700) feature almost 40 carats of rubies.
View Slideshow
It’s been a busy week for the Swifties.  

Just after midnight on Monday (12:12 a.m., to be exact), Taylor Swift took to social media to announce her 12th studio album, followed by a title, track list, and official cover reveal on Wednesday evening when she joined boyfriend Travis Kelce on his show “New Heights” as a guest—her first-ever appearance on a podcast. 
 

A handful of promotional imagery was released as well, including three alternate versions of the “The Life of a Showgirl” (TLOAS) cover art.

The visuals are peak glamor, featuring Swift adorned in dramatic head dresses, feather accents, sultry crystal embellishments, and Deco-inspired jewels. 

The vibes are reminiscent of the iconic scene from her Bejeweled music video, where Swift and “Queen of Burlesque” Dita Von Teese perform the dancer’s signature martini glass routine.

While the color theme of this new era is a glittering Aperol orange, our Piece of the Week is a deep red, the Chiefs-coded hue she leaned into for sporty-chic game-day jewelry looks throughout football season last year.

But, this featured piece is no casual matter.

In one of the promotional images for TLOAS, Swift is in a maroon ensemble that fashion commentator Sarah Chapelle of @taylorswiftsyled identified as a version of a romper from The Blonds Fall/Winter 2024 collection, “Fuego.”

It was styled with our Piece of the Week, a pair of ruby drop earrings from Athens-based brand Etho Maria.

The luxury piece features 38.88 carats of rubies set in 18-karat rose gold dipped in black rhodium.

It comes from the brand’s “Vibrant” collection and is priced at $51,700.

Several other statement pieces are also featured across the new album photos, including diamond and colored gemstone jewels from Lorraine Schwartz. 

Lorraine Schwartz Taylor Swift
A series of posts uploaded to Lorraine Schwartz’s Instagram story on Thursday detailing the designer’s pieces seen in new promotional imagery of Taylor Swift.


On the official cover art, Swift wears a vintage piece from Stephanie Gottlieb (who also designed the custom “87” necklace the singer wore to the 2024 Super Bowl), as well as an 18-karat white gold and diamonds domed stretch bracelet (totaling 19.25 carats) by Zydo Italy

On the track list photo, she’s styled in a pair of Zydo Italy diamond earrings.

“The Life of a Showgirl” is set to release on Oct 3. and is available for pre-order now on Taylor Swift’s website.

More information about Etho Maria is available on the brand’s website

 Related stories will be right here … 

The Latest

CBG Curated Designer Project Logo
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas Show

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

JCK Talks panel on stage
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas Schedule

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

Walters Faith
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is Coming

Bring a cool tone to your summer jewelry with these white metal pieces.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 25, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Weekly QuizMay 21, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Shot of attendees at a JA New York jewelry trade show
Events & AwardsMay 22, 2026
Instore Buys JA New York Show

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

Buccellati Waikiki gold and diamond earrings
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Leigh Maxwell Bauble Earrings
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ Collection

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

Stuller 2026-2027 packaging and display catalog
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out

The updated catalog has a newly dedicated section for gift wrapping.

My Next Question, Episode 5: Amanda Gizzi, Michelle Graff, Frank Everett
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in Perspective

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Springer’s Jewelers new flagship rendering
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury Shoppers

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

Nina Pugliese
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial Scholarship

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

WFDB International Summit
SourcingMay 21, 2026
Botswana, Angola Join WFDB

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

Jewelry scam flyer and police officer handing flyer to elderly man
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting Seniors

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

New Adornment & Theory jewelry store in West Town, Chicago
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

Couture Show Logo
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Morgan P. Richardson
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEO

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

Audemars Piguet x Swatch white Royal Pop watch
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused Pandemonium

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Chris Ploof Modern Electrum Collection Milgrain Rows and Diamonds Ring
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal Modern

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Ellen and Michael Fruchtman
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

Peter Smith and National Jeweler contributor
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales Truths

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

Edahn Golan, Tenoris co-founder and National Jeweler contributor
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine Jewelry

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

Foundrae Limitless Expansion of Joy and Hope Collection Campaign Imagery
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into Joy

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

Inchiquin emerald
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ Emerald

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

JCK Industry Fund Logo
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients

This is what the nine recipients plan to do with the funds.

John Wayne Signet Ring
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s Ring

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy