Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings
Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
Just after midnight on Monday (12:12 a.m., to be exact), Taylor Swift took to social media to announce her 12th studio album, followed by a title, track list, and official cover reveal on Wednesday evening when she joined boyfriend Travis Kelce on his show “New Heights” as a guest—her first-ever appearance on a podcast.
A handful of promotional imagery was released as well, including three alternate versions of the “The Life of a Showgirl” (TLOAS) cover art.
The visuals are peak glamor, featuring Swift adorned in dramatic head dresses, feather accents, sultry crystal embellishments, and Deco-inspired jewels.
The vibes are reminiscent of the iconic scene from her Bejeweled music video, where Swift and “Queen of Burlesque” Dita Von Teese perform the dancer’s signature martini glass routine.
While the color theme of this new era is a glittering Aperol orange, our Piece of the Week is a deep red, the Chiefs-coded hue she leaned into for sporty-chic game-day jewelry looks throughout football season last year.
But, this featured piece is no casual matter.
In one of the promotional images for TLOAS, Swift is in a maroon ensemble that fashion commentator Sarah Chapelle of @taylorswiftsyled identified as a version of a romper from The Blonds Fall/Winter 2024 collection, “Fuego.”
It was styled with our Piece of the Week, a pair of ruby drop earrings from Athens-based brand Etho Maria.
The luxury piece features 38.88 carats of rubies set in 18-karat rose gold dipped in black rhodium.
It comes from the brand’s “Vibrant” collection and is priced at $51,700.
Several other statement pieces are also featured across the new album photos, including diamond and colored gemstone jewels from Lorraine Schwartz.
On the official cover art, Swift wears a vintage piece from Stephanie Gottlieb (who also designed the custom “87” necklace the singer wore to the 2024 Super Bowl), as well as an 18-karat white gold and diamonds domed stretch bracelet (totaling 19.25 carats) by Zydo Italy.
On the track list photo, she’s styled in a pair of Zydo Italy diamond earrings.
“The Life of a Showgirl” is set to release on Oct 3. and is available for pre-order now on Taylor Swift’s website.
More information about Etho Maria is available on the brand’s website.
The Latest

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.


Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

The program recognizes rising professionals in the jewelry industry.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

Edge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

The family-owned jeweler’s new space is in a former wholesale produce market.

Ivel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.

The new show will take place Jan. 23-25, 2026.

A monthly podcast series for jewelry professionals

Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.

The store closures are part of the retailer’s “Bold New Chapter” turnaround plan.

Through EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.




























