Instore Show Debuts New Name, Look, and Focus
Now called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.

The 2025 show, which will still take place at the Donald E. Stephens Convention Center in Rosemont, Illinois, is scheduled for Sept. 28 and 29, with the pre-show conference beginning on Saturday, Sept. 27.
The two-day event will include exhibitors showcasing their collections and holiday specials, two free holiday-focused education programs, interactive workshops, a display contest, and networking opportunities.
“Our September show dates are an ideal time for retailers to stock up on inventory before the busy end-of-year season,” said Matthijs Braakman, publisher of Instore magazine and The Instore Jewelry Show.
“We understand the holiday season is a crucial time for jewelry retailers, so we’ve strategically repositioned our show to be the event they need, all in one place, including popular collections and exclusive holiday lines from our premier exhibitors.”
The programing includes a limited-seating session on “Selling Phenomenal Gemstones” presented by the Gemological Institute of America, a visual merchandising workshop on how retailers can elevate their stores, and two free conference programs covering tips, trends, and fresh ideas to assist retailers in boosting their holiday sales.
There also will be an interactive Holiday Showcase Display Contest where participants must design a holiday-themed jewelry display in 30 minutes.
The show floor will feature a curated selection of exhibitors and an expert-led Social Media Strategy Station where attendees can create engaging content for their holiday marketing.
A networking event will occur each day, with a welcome reception on Saturday and a happy hour on the show floor on Sunday.
A highlight of the show is the invitation-only VIP Buyer Program. It will offer exclusive benefits and show incentives for select eligible retailers.
Eligible jewelry store professionals, including owners, buyers, and managers, can register for a free show badge.
Attendees are encouraged to come to the complimentary pre-show conference as well.
To register for The Instore Jewelry Show, visit its website.
The Latest

Four directors were elected to the AGTA board and will serve three-year terms beginning in February.

Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.

The jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.

Submit your pieces for a chance to win in this year's competition.

The Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.


The auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.

Fine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.

Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.

With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.

Laughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.

Gretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.

The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

The veteran luxury packaging executive was appointed to help the company grow its North American business.

























