Instore Show Debuts New Name, Look, and Focus
Now called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.

The 2025 show, which will still take place at the Donald E. Stephens Convention Center in Rosemont, Illinois, is scheduled for Sept. 28 and 29, with the pre-show conference beginning on Saturday, Sept. 27.
The two-day event will include exhibitors showcasing their collections and holiday specials, two free holiday-focused education programs, interactive workshops, a display contest, and networking opportunities.
“Our September show dates are an ideal time for retailers to stock up on inventory before the busy end-of-year season,” said Matthijs Braakman, publisher of Instore magazine and The Instore Jewelry Show.
“We understand the holiday season is a crucial time for jewelry retailers, so we’ve strategically repositioned our show to be the event they need, all in one place, including popular collections and exclusive holiday lines from our premier exhibitors.”
The programing includes a limited-seating session on “Selling Phenomenal Gemstones” presented by the Gemological Institute of America, a visual merchandising workshop on how retailers can elevate their stores, and two free conference programs covering tips, trends, and fresh ideas to assist retailers in boosting their holiday sales.
There also will be an interactive Holiday Showcase Display Contest where participants must design a holiday-themed jewelry display in 30 minutes.
The show floor will feature a curated selection of exhibitors and an expert-led Social Media Strategy Station where attendees can create engaging content for their holiday marketing.
A networking event will occur each day, with a welcome reception on Saturday and a happy hour on the show floor on Sunday.
A highlight of the show is the invitation-only VIP Buyer Program. It will offer exclusive benefits and show incentives for select eligible retailers.
Eligible jewelry store professionals, including owners, buyers, and managers, can register for a free show badge.
Attendees are encouraged to come to the complimentary pre-show conference as well.
To register for The Instore Jewelry Show, visit its website.
The Latest

The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.

A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.

Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Furmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.


Adler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.

Founder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.

JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.

A buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.

Mercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.

GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.

Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.

The National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.

Late collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.

The retailer also shared an update on the impact of tariffs on watch customers.

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.

All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.



















