Events & AwardsApr 21, 2025
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Instore Show Debuts New Name, Look, and Focus
Now called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.
The 2025 Instore Jewelry Show is slated for Sept. 28-29 in Rosemont, Illinois.
Montclair, N.J.—The Instore Show has rebranded with a new logo and a holiday-focused repositioning as The Instore Jewelry Show.
The 2025 show, which will still take place at the Donald E. Stephens Convention Center in Rosemont, Illinois, is scheduled for Sept. 28 and 29, with the pre-show conference beginning on Saturday, Sept. 27.
The two-day event will include exhibitors showcasing their collections and holiday specials, two free holiday-focused education programs, interactive workshops, a display contest, and networking opportunities.
“Our September show dates are an ideal time for retailers to stock up on inventory before the busy end-of-year season,” said Matthijs Braakman, publisher of Instore magazine and The Instore Jewelry Show.
“We understand the holiday season is a crucial time for jewelry retailers, so we’ve strategically repositioned our show to be the event they need, all in one place, including popular collections and exclusive holiday lines from our premier exhibitors.”
Related stories will be right here …
The 2025 show, which will still take place at the Donald E. Stephens Convention Center in Rosemont, Illinois, is scheduled for Sept. 28 and 29, with the pre-show conference beginning on Saturday, Sept. 27.
The two-day event will include exhibitors showcasing their collections and holiday specials, two free holiday-focused education programs, interactive workshops, a display contest, and networking opportunities.
“Our September show dates are an ideal time for retailers to stock up on inventory before the busy end-of-year season,” said Matthijs Braakman, publisher of Instore magazine and The Instore Jewelry Show.
“We understand the holiday season is a crucial time for jewelry retailers, so we’ve strategically repositioned our show to be the event they need, all in one place, including popular collections and exclusive holiday lines from our premier exhibitors.”
The programing includes a limited-seating session on “Selling Phenomenal Gemstones” presented by the Gemological Institute of America, a visual merchandising workshop on how retailers can elevate their stores, and two free conference programs covering tips, trends, and fresh ideas to assist retailers in boosting their holiday sales.
There also will be an interactive Holiday Showcase Display Contest where participants must design a holiday-themed jewelry display in 30 minutes.
The show floor will feature a curated selection of exhibitors and an expert-led Social Media Strategy Station where attendees can create engaging content for their holiday marketing.
A networking event will occur each day, with a welcome reception on Saturday and a happy hour on the show floor on Sunday.
A highlight of the show is the invitation-only VIP Buyer Program. It will offer exclusive benefits and show incentives for select eligible retailers.
Eligible jewelry store professionals, including owners, buyers, and managers, can register for a free show badge.
Attendees are encouraged to come to the complimentary pre-show conference as well.
To register for The Instore Jewelry Show, visit its website.
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