AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
IndependentsNov 03, 2017
Sallie Morton, First Female President of AGS, Dies at 91
Morton died Oct. 24 of mesothelioma, a cancer caused by asbestos.
Sallie Morton
Los Gatos, Calif.--Sallie Morton, the American Gem Society’s first female president and a vital part of the growth of its guilds, died Oct. 24. She was 91.
She was diagnosed with mesothelioma, a cancer caused by asbestos, in June 2013, according to an online obituary.
Morton was born Nov. 8, 1925, in Reno, Nevada, to Meredith Raines Miller and Sadie Phillips Miller.
After graduating from Reno High School, she went on to the University of Oregon, where she graduated with a degree in accounting and then worked for Skinner & Hammond in San Francisco.
In September 1949, she married MacDonald G. Morton from Riverside, California and moved to San Jose, where he was a senior in the watchmaking program at San Jose State University. The two opened a watch repair shop inside Bettencourt’s Market.
They moved to Cambrian Park Plaza in 1955, at which time Sallie became a gemologist.
Morton Jewelers was established in 1964 and remained in Town & Country Village through 1988. (When it was torn down to build Santana Row years later, asbestos was found in its roof.)
In 1988, they moved the store to Los Gatos. Six years later, Morton sold it and retired.
She was named the first female president of the American Gem Society in 1977 and served in the role until 1979. Morton also was instrumental in developing the AGS Guilds, driving around the country and going from store to store to spark interest.
In 1982, she became the first woman to receive the Robert M. Shipley Award.
In 2014, the American Gem Society starting giving out the annual Sallie Morton Award, recognizing the contribution of individuals who have gone over and above in their service to the AGS Guilds each year.
She also was involved in plenty of activities outside of the industry, including the Rotary Club of San Jose and the National Lymphedema Society, as well as affiliations with the Good Samaritan Hospital’s H2U trips and Tours Travel Program.
“(She was) a true trailblazer not just for women, but men as well who wanted to succeed in the jewelry industry. She was a great example of someone who, like many, was not born into this industry, but could soar to new heights,” said Cathy Calhoun of Calhoun Jewelers, the first recipient of the AGS Sallie Morton Guild Award.
Calhoun added that once, when she asked her how she achieved so much, Morton told
her that she never wasted time.
“I will be forever inspired by the passion of Sallie Morton and her passion for the American Gem Society,” she said, “R.I.P. my friend! You did good.”
AGS CEO Katherine Bodoh posted on the organization’s Facebook page: “Ms. Morton’s contribution to the American Gem Society will never be forgotten. We are forever grateful for all she has done for our association.”
A memorial service will be held at The Terraces of Los Gatos from 2 to 4 p.m. Saturday.
In lieu of flowers, her family is asking that donations be made to Compassion & Choices, P.O. Box 485, Etna, New Hampshire, 03750, or to a favorite charity.
“I will be forever inspired by the passion of Sallie Morton and her passion for the American Gem Society,” she said, “R.I.P. my friend! You did good.”
AGS CEO Katherine Bodoh posted on the organization’s Facebook page: “Ms. Morton’s contribution to the American Gem Society will never be forgotten. We are forever grateful for all she has done for our association.”
A memorial service will be held at The Terraces of Los Gatos from 2 to 4 p.m. Saturday.
In lieu of flowers, her family is asking that donations be made to Compassion & Choices, P.O. Box 485, Etna, New Hampshire, 03750, or to a favorite charity.
More on Independents
The Latest
WatchesDec 10, 2025
There’s A New Rolex Boutique in MiamiThe new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
SurveysDec 10, 2025
Consumer Confidence Drops in November Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge WinnerSilas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday CollectionThe collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGoldMatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsBilled as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s BirthstonesDon’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
