Pantone’s Color of the Year Is a Delicious Mousse
The color for 2025, “Mocha Mousse,” embodies thoughtful indulgences and everyday pleasures.

Pantone has released its color of the year, and for 2025 everyone will be taking a delicious bite of “Pantone 17-1230 Mocha Mousse.”
The color is described as a warm rich brown hue by the color institute, who chose the shade because of its connection to the natural world, everyday pleasures, and thoughtful indulgences.
It appeals to our desire for comfort, said Pantone, with its reference to cacao, chocolate, and coffee.
“Underpinned by our desire for everyday pleasures, Pantone 17-1230 Mocha Mousse expresses a level of thoughtful indulgence,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
“Sophisticated and lush, yet at the same time an unpretentious classic, Pantone 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace the aspirational and luxe.”
This year’s hue is earthy with a “tasteful touch of glamour.”
See: Jewelry With Gemstones That Are as Delicious as Mocha Mousse
Mocha Mousse was chosen as the 2025 color of the year because “there is a growing movement to align ourselves more closely with the natural world,” said Pantone.
The brown hue is characterized by its organic nature, honoring and embracing the sustenance of the physical environment.
“The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections, and the natural environment that surrounds us,” said Laurie Pressman, vice president of the Pantone Color Institute.
“Harmony brings feelings of contentment, inspiring a positive state of inner peace, calm, and balance as well as being tuned in with the world around us. Harmony embraces a culture of connection and unity as well as the synthesis of our mental, spiritual, and physical well-being.”
To celebrate the 26th anniversary of Pantone’s color of the year, the color institute is hosting events and experiences around the world, along with public spaces and color events to make Mocha Mousse accessible to everyone.
On Thursday evening, Pantone hosted an event in New York City, celebrating its new color of the year and showcasing how brands are utilizing it. The event featured a variety of “Mocha Mousse” products, including a 2025 Mini Convertible, a Motorola Razr cellphone, Post-It notes, and Joybird furnishings.
As the first stop on its international tour, Pantone unveiled the color in London Thursday by lighting up the lastminute.com London Eye in Mocha Mousse. This is a world-first for the color institute to unveil its color of the year with a public event.

Designers from across a broad range of industries have collaborated with Pantone on its color of the year, including jewelry brand Capsule Eleven who created its “Eye Opener” design with white quartz dyed in Mocha Mousse.
Pantone’s official Color of the Year partners for 2024 are Motorola, fabric company Joybird, fragrance brand Pura, web creation platform Wix Studio, headphone company Libratone, home décor marketplace Spoonflower, beauty subscription service IPSY, e-commerce retailer Society6, fabric company Ultrafabrics, and Post-It.
The Latest

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.

The platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.

Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.


From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

The lab has adjusted the scale it uses for nacre grading.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Sponsored by GCAL by Sarine

David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.

The nonprofit elected five judges who will decide the winners of its design competition.

This year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.

The jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.

The bolo tie necklace is inspired by “Queen Bey” and set with a nearly 15-carat black diamond.

The nonprofit focused on mining communities in East Africa has added three new members to its advisory council.

Current Diamond Council of America President and CEO Terry Chandler is set to retire in January 2026.

The company's Series A shares will continue to trade following a reverse stock split while its Series B shares will be delisted.

Communicating clearly with your staff is key to navigating turbulent times, writes columnist Peter Smith.

The “Inner Journey” collection debuted as the brand celebrated its 25th anniversary, with designs inspired by Morais’ journey.

Tanishq is expanding its presence in the United States with a new store in Santa Clara, California, which is its largest in the country.

Sales for Richemont’s four jewelry brands increased 8 percent, while watch sales picked up toward the end of the year.

Two scholarships are available, one for new and non-members and another for NAJA certified members.

The retailer’s new flagship is set to open in October at the Tuscan Village development in Salem, New Hampshire.

Sapphires, emeralds, and rubies are finding their place in a U.S. market captivated by the gemstones once referred to as “semi-precious.”