Pantone’s Color of the Year Is a Delicious Mousse
The color for 2025, “Mocha Mousse,” embodies thoughtful indulgences and everyday pleasures.

Pantone has released its color of the year, and for 2025 everyone will be taking a delicious bite of “Pantone 17-1230 Mocha Mousse.”
The color is described as a warm rich brown hue by the color institute, who chose the shade because of its connection to the natural world, everyday pleasures, and thoughtful indulgences.
It appeals to our desire for comfort, said Pantone, with its reference to cacao, chocolate, and coffee.
“Underpinned by our desire for everyday pleasures, Pantone 17-1230 Mocha Mousse expresses a level of thoughtful indulgence,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
“Sophisticated and lush, yet at the same time an unpretentious classic, Pantone 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace the aspirational and luxe.”
This year’s hue is earthy with a “tasteful touch of glamour.”
See: Jewelry With Gemstones That Are as Delicious as Mocha Mousse
Mocha Mousse was chosen as the 2025 color of the year because “there is a growing movement to align ourselves more closely with the natural world,” said Pantone.
The brown hue is characterized by its organic nature, honoring and embracing the sustenance of the physical environment.
“The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections, and the natural environment that surrounds us,” said Laurie Pressman, vice president of the Pantone Color Institute.
“Harmony brings feelings of contentment, inspiring a positive state of inner peace, calm, and balance as well as being tuned in with the world around us. Harmony embraces a culture of connection and unity as well as the synthesis of our mental, spiritual, and physical well-being.”
To celebrate the 26th anniversary of Pantone’s color of the year, the color institute is hosting events and experiences around the world, along with public spaces and color events to make Mocha Mousse accessible to everyone.
On Thursday evening, Pantone hosted an event in New York City, celebrating its new color of the year and showcasing how brands are utilizing it. The event featured a variety of “Mocha Mousse” products, including a 2025 Mini Convertible, a Motorola Razr cellphone, Post-It notes, and Joybird furnishings.
As the first stop on its international tour, Pantone unveiled the color in London Thursday by lighting up the lastminute.com London Eye in Mocha Mousse. This is a world-first for the color institute to unveil its color of the year with a public event.

Designers from across a broad range of industries have collaborated with Pantone on its color of the year, including jewelry brand Capsule Eleven who created its “Eye Opener” design with white quartz dyed in Mocha Mousse.
Pantone’s official Color of the Year partners for 2024 are Motorola, fabric company Joybird, fragrance brand Pura, web creation platform Wix Studio, headphone company Libratone, home décor marketplace Spoonflower, beauty subscription service IPSY, e-commerce retailer Society6, fabric company Ultrafabrics, and Post-It.
The Latest

The Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.

The turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.

“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Set with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.


“Bridal 2025–2026” includes popular styles and a dedicated section for quick pricing references of lab-grown diamond bridal jewelry.

Though currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.

Supplier Spotlight Sponsored by GIA

Located in Miami’s Design District, the 4,000-square-foot store is an homage to David and Sybil Yurman’s artistic roots.

The deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.

What’s really worrying U.S. consumers isn’t the present situation; it’s what the economy is going to look like six months from now.

Now called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.

It includes pricing for unenhanced Colombian emeralds in the fine to extra fine range.

The “Sea of Wonder” collection features pieces inspired by the ocean, from its waves to flora and creatures like urchins and sea turtles.

The 23-carat fancy vivid blue diamond, set to headline Christie’s May jewelry auction, was expected to sell for as much as $50 million.

G.B. Heron Jewelers in Salisbury, Maryland, is set to close as its owner, Jeff Cassels, retires.

Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

The miner said its April sale featured a mix of commercial-quality primary rubies and secondary rubies of varying quality.

U.S. customs agents in El Paso, Texas, intercepted the package, which would have been worth $9 million if the jewelry was genuine.

Health monitors become statement pieces when paired with the brand’s new collection of stackable diamond-studded bands.

Ten organizations were selected this year.

Kim Carpenter and Sam Gevisenheit have joined the brand.

“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.

Sponsored by the Gemological Institute of America