Pantone’s Color of the Year Is a Delicious Mousse
The color for 2025, “Mocha Mousse,” embodies thoughtful indulgences and everyday pleasures.

Pantone has released its color of the year, and for 2025 everyone will be taking a delicious bite of “Pantone 17-1230 Mocha Mousse.”
The color is described as a warm rich brown hue by the color institute, who chose the shade because of its connection to the natural world, everyday pleasures, and thoughtful indulgences.
It appeals to our desire for comfort, said Pantone, with its reference to cacao, chocolate, and coffee.
“Underpinned by our desire for everyday pleasures, Pantone 17-1230 Mocha Mousse expresses a level of thoughtful indulgence,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
“Sophisticated and lush, yet at the same time an unpretentious classic, Pantone 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace the aspirational and luxe.”
This year’s hue is earthy with a “tasteful touch of glamour.”
See: Jewelry With Gemstones That Are as Delicious as Mocha Mousse
Mocha Mousse was chosen as the 2025 color of the year because “there is a growing movement to align ourselves more closely with the natural world,” said Pantone.
The brown hue is characterized by its organic nature, honoring and embracing the sustenance of the physical environment.
“The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections, and the natural environment that surrounds us,” said Laurie Pressman, vice president of the Pantone Color Institute.
“Harmony brings feelings of contentment, inspiring a positive state of inner peace, calm, and balance as well as being tuned in with the world around us. Harmony embraces a culture of connection and unity as well as the synthesis of our mental, spiritual, and physical well-being.”
To celebrate the 26th anniversary of Pantone’s color of the year, the color institute is hosting events and experiences around the world, along with public spaces and color events to make Mocha Mousse accessible to everyone.
On Thursday evening, Pantone hosted an event in New York City, celebrating its new color of the year and showcasing how brands are utilizing it. The event featured a variety of “Mocha Mousse” products, including a 2025 Mini Convertible, a Motorola Razr cellphone, Post-It notes, and Joybird furnishings.
As the first stop on its international tour, Pantone unveiled the color in London Thursday by lighting up the lastminute.com London Eye in Mocha Mousse. This is a world-first for the color institute to unveil its color of the year with a public event.

Designers from across a broad range of industries have collaborated with Pantone on its color of the year, including jewelry brand Capsule Eleven who created its “Eye Opener” design with white quartz dyed in Mocha Mousse.
Pantone’s official Color of the Year partners for 2024 are Motorola, fabric company Joybird, fragrance brand Pura, web creation platform Wix Studio, headphone company Libratone, home décor marketplace Spoonflower, beauty subscription service IPSY, e-commerce retailer Society6, fabric company Ultrafabrics, and Post-It.
The Latest

The 23-carat fancy vivid blue diamond, set to headline Christie’s May jewelry auction, was expected to sell for as much as $50 million.

G.B. Heron Jewelers in Salisbury, Maryland, is set to close as its owner, Jeff Cassels, retires.

Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

Supplier Spotlight Sponsored by GIA

The miner said its April sale featured a mix of commercial-quality primary rubies and secondary rubies of varying quality.


U.S. customs agents in El Paso, Texas, intercepted the package, which would have been worth $9 million if the jewelry was genuine.

Ten organizations were selected this year.

Six new retail businesses were selected for the 2025 program, which began in January.

Kim Carpenter and Sam Gevisenheit have joined the brand.

“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.

Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The company failed to file its quarterly reports in a timely manner.

The organization also announced its board of directors.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.