Pantone’s Color of the Year Is a Delicious Mousse
The color for 2025, “Mocha Mousse,” embodies thoughtful indulgences and everyday pleasures.

Pantone has released its color of the year, and for 2025 everyone will be taking a delicious bite of “Pantone 17-1230 Mocha Mousse.”
The color is described as a warm rich brown hue by the color institute, who chose the shade because of its connection to the natural world, everyday pleasures, and thoughtful indulgences.
It appeals to our desire for comfort, said Pantone, with its reference to cacao, chocolate, and coffee.
“Underpinned by our desire for everyday pleasures, Pantone 17-1230 Mocha Mousse expresses a level of thoughtful indulgence,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
“Sophisticated and lush, yet at the same time an unpretentious classic, Pantone 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace the aspirational and luxe.”
This year’s hue is earthy with a “tasteful touch of glamour.”
See: Jewelry With Gemstones That Are as Delicious as Mocha Mousse
Mocha Mousse was chosen as the 2025 color of the year because “there is a growing movement to align ourselves more closely with the natural world,” said Pantone.
The brown hue is characterized by its organic nature, honoring and embracing the sustenance of the physical environment.
“The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections, and the natural environment that surrounds us,” said Laurie Pressman, vice president of the Pantone Color Institute.
“Harmony brings feelings of contentment, inspiring a positive state of inner peace, calm, and balance as well as being tuned in with the world around us. Harmony embraces a culture of connection and unity as well as the synthesis of our mental, spiritual, and physical well-being.”
To celebrate the 26th anniversary of Pantone’s color of the year, the color institute is hosting events and experiences around the world, along with public spaces and color events to make Mocha Mousse accessible to everyone.
On Thursday evening, Pantone hosted an event in New York City, celebrating its new color of the year and showcasing how brands are utilizing it. The event featured a variety of “Mocha Mousse” products, including a 2025 Mini Convertible, a Motorola Razr cellphone, Post-It notes, and Joybird furnishings.
As the first stop on its international tour, Pantone unveiled the color in London Thursday by lighting up the lastminute.com London Eye in Mocha Mousse. This is a world-first for the color institute to unveil its color of the year with a public event.
Designers from across a broad range of industries have collaborated with Pantone on its color of the year, including jewelry brand Capsule Eleven who created its “Eye Opener” design with white quartz dyed in Mocha Mousse.
Pantone’s official Color of the Year partners for 2024 are Motorola, fabric company Joybird, fragrance brand Pura, web creation platform Wix Studio, headphone company Libratone, home décor marketplace Spoonflower, beauty subscription service IPSY, e-commerce retailer Society6, fabric company Ultrafabrics, and Post-It.
The Latest

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The nonprofit has welcomed four new grantees for 2026.


Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

The clothing and accessories chain announced last month it would be closing all of its stores.

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.

Registration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.

Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Jewelry is expected to be the No. 1 gift this year in terms of dollars spent.

As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.

The new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”

The White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.

Entries for the jewelry design competition will be accepted through March 20.

The Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.

From heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.

Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.

New CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.

Our Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.

The introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.

It would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.






















