Policies & Issues

GJNRF: Reaching Out, Rebuilding Futures

Policies & IssuesOct 09, 2024

GJNRF: Reaching Out, Rebuilding Futures

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

Gathering at Bharat Diamond Bourse for COVID vaccinations
During the COVID-19 pandemic, India’s Gem & Jewellery National Relief Foundation (GJNRF) organized large-scale vaccination drives for cutters, polishers, and other diamond industry employees. The World Federation of Diamond Bourses, Gem & Jewellery Export Promotion Council, and the Bharat Diamond Bourse (BDB) supported GJNRF’s efforts. Pictured is a drive held at the BDB.
Mumbai, India—In the first few weeks after COVID-19 triggered a nationwide lockdown in March 2020, most industries in India ground to a halt.  
 
The diamond and jewelry industry was no exception.  
 
Yet, even as the polishing wheels stopped turning, the sorting tables remained empty, and work in the casting and setting departments came to a standstill, the industry was soon back “at work,” thanks to the Gem & Jewellery National Relief Foundation (GJNRF).    
 
Within a short span of time, GJNRF was supporting the daily distribution of thousands of food packets to migrant and daily wage workers in different regions.  
 
In addition, frontline staff in the healthcare sector and other essential services were supplied with masks, sanitizer, and protective gear, while kits of food and other supplies were distributed to diamond and jewelry artisans in and around key manufacturing centers across the country. 

A Collective Response to Every Crisis 
“GJNRF has always been at the forefront when responding to any national crisis that has occurred during the last 25 years, be it a natural disaster or otherwise,” said GJNRF Chairman Praveen Shankar Pandya.  
 
“The industry has put its best foot forward on numerous occasions.” 
 
The foundation, now in its 25th year, was set up in response to the humanitarian crisis the country experienced following the Kargil War with Pakistan in 1999.  
 
“There were a number of war widows and orphaned children, and we felt that we needed to express solidarity with those who protect our borders by aiding these families,” Pandya recalled. 
 
Responses were formulated after extensive consultations with concerned authorities.  
 
In addition to immediate monetary assistance for widows, plans for longer-term welfare programs were put in place.  
 
"We aim to make sure that our support is well-directed and also yields results.”— Praveen Shankar Pandya, GJNRF chairman  
 
This included establishing computer centers in schools at major regimental centers, the creation of a body to fund scholarships for more than 1,000 students every year since 1999, and construction of the Diamond AWWA Hostel, built in collaboration with the Army Wives Welfare Association (AWWA), for children pursuing studies in Mumbai.  
 
Currently, a proposal is being finalized to add an additional floor to the hostel, this one exclusively for girls. 
 
“Two crucial aspects of every project taken up by GJNRF are evaluation of gaps and identification of proper partners for execution,” Pandya explains. “We aim to make sure that our support is well-directed and also yields results.” 
 
He cited the example of the landmark intervention the organization undertook in Odisha, a state in eastern India that was struck by a devastating cyclone in 1999.  
 
“After immediate relief operations, we were able to identify a unique area critical for longer-term [investment]—restoration of the natural fertility of over 30,000 acres of land that had been rendered unfit for farming by the deluge,” he said.   
 
“This intervention continues to benefit agricultural communities there even decades later.”  
 
Global Support After Gujarat Quake 
Another significant milestone for GJNRF was the massive campaign mounted in the aftermath of the devastating earthquake that struck the Kutch region of Gujarat, a state in western India, in 2001. The quake measured 7.6 on the moment magnitude scale and 8.1 on the Richter scale.  
 
Over a span of four years, the GJNRF helped coordinate the reconstruction of entire villages with modern, well-planned layouts and earthquake resistant structures; reconstruct a large number of buildings housing educational institutions, hospitals, and other primary health centers; and help entire communities rebuild their shattered lives.
 
“Many of the workers in the diamond factories of Surat were originally from Kutch,” explained Sanjay Kothari, former GJNRF chairman and current managing trustee, “and so the global diamond industry stepped forward with generous support for these projects.” 
 
The GJNRF’s efforts in Kutch following the earthquake received support from De Beers, Rio Tinto (Argyle), and even the local Antwerp government. Senior diamond industry leaders, including Nicky Oppenheimer, Gary Ralfe, and Gordon Gilchrist, personally attended different inaugural events. 
 
“Other GJNRF initiatives have been supported by the international diamond community,” Kothari noted, “especially those that directly impacted the workers of the diamond industry.” 
 
Recently, GJNRF was one of the two non-governmental organizations (NGOs) selected as a beneficiary at the ninth annual “Jewellers for Hope” charity dinner held alongside IIJS Premiere, India’s largest business-to-business trade show for the gem and jewelry industry, in August.  
 
De Beers, the World Gold Council, and the Gemological Institute of America supported the event. 

 Related stories will be right here … 

Workers’ Welfare Programs  
Though GJNRF has responded to all communities affected by calamities and crisis, it has also developed special programs focused on the workers who are the backbone of the diamond and jewelry industry. 
 
“During the global financial crisis of 2008-2009, GJNRF took steps to mitigate the impact on the families of diamond workers,” Pandya said.  
 
“The foundation paid fees for thousands of students so that their educations would not be disrupted, distributed essential supplies, and gave sewing machines to some women so they too could earn an independent livelihood.” 
 
In the later phase of the COVID crisis, GJNRF organized free vaccination drives for workers returning to their factories with support from the World Federation of Diamond Bourses, the International Diamond Manufacturers Association, and other global organizations. 
 
“We are now assessing the impact of the current slowdown in the industry on workers’ lives and plan to formulate an appropriate response soon,” Pandya added. 
 
Underlying this support during times of uncertainty is the flagship Swasthya Kosh fund run by GJNRF, which subsidizes medical insurance premiums for the Swasthya Ratna program focused on workers of the diamond and jewelry industry.  
 
The project has already covered about 840,000 workers and their families since its inception in 2015. 

A Unique Approach 
Social outreach by the gem and jewelry industry in India was not new when GJNRF was established in 1999. Decades before that, individual companies were giving back to society in multiple ways.  
 
This included running schools and colleges, hospitals and medical camps, and supporting organizations working to improve lives of the underprivileged.  
 
These individual initiatives continue even today. 
 
“What changed in 1999,” Pandya explained, “was that the industry took a step to coordinate major social interventions in a more organized manner, especially during times of crisis and calamities.” 
 
“We want communities that face devastating crises to be able to rebuild their futures.” — Sanjay Kothari, GJNRF managing trustee  
 
Kothari elaborated on the approach adopted by GJNRF.  
 
“We encourage hands-on participation. Members of the industry are personally involved in assessments, formulation of an effective strategy, and execution,” he said.  
 
“Broadly speaking, we have always reached out with immediate relief measures during emergencies, but also followed that up with concrete steps aimed at long-term rehabilitation. We want communities that face devastating crises to be able to rebuild their futures.” 

The Latest

Screenshot of Taylor Swift's "Elizabeth Taylor" music video
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and Center

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

Neiman Marcus store in Fort Worth, Texas
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This Summer

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

NouvelleBox logo
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer Ballroom

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Buddha Mama Moon Locket
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To Dallas

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

Weekly QuizApr 02, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Pandora distribution facility Canada
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff Concerns

The new facility was also designed to better serve its growing customer base in Canada.

Michelle Yeoh Mikimoto
TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

GIA President and CEO Pritesh Patel at GIA Taiwan campus
GradingApr 02, 2026
GIA Debuts New Campus in Taiwan

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

DCA Second Spark Workforce Initiative Graphic
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce Initiative

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

Michael Angelo
MajorsApr 02, 2026
Hoover & Strong Names New National Sales Representative

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Pandora and Foundrae medallion jewelry
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion Designs

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

John Jacob Astor IV's Patek Philippe for Tiffany & Co., Battin & Co. pencil case
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to Auction

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

Stock image of a Shell gas station
SurveysApr 01, 2026
Consumers’ Outlook Improves Again in March

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

Zach Bear and the Window Necklace Children’s Book from Zachary’s Jewelers
IndependentsApr 01, 2026
Zachary’s Jewelers’ Constance Polamalu to Release Children’s Book

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

Accredited Gemologists Association Logo
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant Applications

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

National Jeweler columnist and Smart Age founder and CEO Emmanuel Raheb
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri Puzzle Collection Campaign Imagery
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ Collection

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

Ashley Longshore in Buddha Mama jewelry
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in Dallas

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

Natural Diamond Council world diamond day
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Jillian Wolk, the new CEO of Tracr
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Tom Moses examining the “Motswedi” diamond
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

Oscar Heyman Spring Catalog Aquamarine and Diamond Necklace and Platinum Opal, Sapphire, Emerald, Diamond Bracelet
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring Catalog

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Diavik Diamond Mine winter aerial shot
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from Diavik

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

Tanishq Westborough Massachusetts store
MajorsMar 30, 2026
Tanishq Opens First New England Location

The store opening marks the 10th United States location for the India-based jewelry retailer.

Saks Fifth Avenue door sign
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 Stores

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

Jimmy West celebrating 40 years with Leading Jewelers Guild
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy