Levy's Fine Jewelry Explores Diamond History
The family-owned jeweler has a new education section on its website dedicated to the history of diamond cutting.

The Alabama-based jeweler has launched a new education segment on its website, titled “The History of Diamond Cutting.”
Divided into four segments, it takes customers on a journey through the evolution of diamond cuts.
The jeweler commissioned custom gouache diamond designs by artist Salma ElAnsary for the segment.
“Telling the story of diamond cutting in a digestible, chronological way is something we have always wanted to do at Levy’s,” said Joseph Denaburg, marketing director and digital strategist for Levy’s Fine Jewelry.
“Developing ‘The History of Diamond Cutting’ was about more than simply describing a cut and memorizing names or dates. The goal was to make diamonds engaging—to follow their story. The goal was to create the best history of diamond cutting that exists anywhere, for every notable diamond cut throughout ancient and modern times.”
The first section, “The Evolution from the Point Cut to the Round Brilliant,” shares the early origins of diamond cuttings, from the point and table cut to the creation of the round brilliant.
The segment delves into trade myths and how practicality played into the designs, with historical sources and documented references.
The "Assorted Antique Diamond Cuts" section explores vintage and antique diamond cuts, including the Mughal and Carré cuts.
It also highlights rare diamond cuts, covering the Hogback, Pendeloque, Mirror, Polki, Single cut, and French cut diamonds.
The third section, “Modern Brilliant Cuts,” tells the story of more contemporary cuts, like the cushion, radiant, and princess cuts, while sharing the stories behind famous diamonds.
The "Step Cuts" section celebrates “the sophisticated elegance of the many step-cut diamonds, characterized by clean lines and understated glamour.”
The last segment includes information about the emerald cut as well as baguette, cadillac, and bullet accent stones.
The education section also shares information about diamond origins in early human civilizations and the development of lapidary techniques.
"Joseph Denaburg’s ‘History of Diamond Cutting’ is a testament to the intricate art of diamond shaping, tracing the evolution from rudimentary cuts to the dazzling designs we see today,” said Jared Nadler, president of Levy’s Fine Jewelry.
“His work offers a treasure trove of historical insights, revealing how each cut not only reflects the technological advancements of its time but also the cultural and aesthetic preferences that shaped them.”
The guide is more than an education resource, said Nadler, but a celebration of the legacy of diamond cutting.
“For professionals and enthusiasts in the field of gemology, it has the potential to navigate future trends through the analysis of historical trends,” he said.
For more information, visit the Levy’s Fine Jewelry website.
The Latest

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.

“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Officials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.


Sponsored by OROAREZZO International Jewelry Exhibition

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.


























