Independents

Levy's Fine Jewelry Explores Diamond History

IndependentsApr 10, 2024

Levy's Fine Jewelry Explores Diamond History

The family-owned jeweler has a new education section on its website dedicated to the history of diamond cutting.

Levy’s Fine Jewelry diamond education
Levy’s Fine Jewelry has debuted a new education segment on its website, titled “The History of Diamond Cutting.”
Birmingham, Ala.—Levy's Fine Jewelry wants to educate its customers about diamonds.

The Alabama-based jeweler has launched a new education segment on its website, titled “The History of Diamond Cutting.”

Divided into four segments, it takes customers on a journey through the evolution of diamond cuts.

The jeweler commissioned custom gouache diamond designs by artist Salma ElAnsary for the segment.

Illustration of Mazarin, Peruzzi, and old mine cut diamonds
A selection of diamond cuts illustrated by artist Salma ElAnsary


“Telling the story of diamond cutting in a digestible, chronological way is something we have always wanted to do at Levy’s,” said Joseph Denaburg, marketing director and digital strategist for Levy’s Fine Jewelry.

“Developing ‘The History of Diamond Cutting’ was about more than simply describing a cut and memorizing names or dates. The goal was to make diamonds engaging—to follow their story. The goal was to create the best history of diamond cutting that exists anywhere, for every notable diamond cut throughout ancient and modern times.” 

 Related stories will be right here … 

The first section, “The Evolution from the Point Cut to the Round Brilliant,” shares the early origins of diamond cuttings, from the point and table cut to the creation of the round brilliant.

The segment delves into trade myths and how practicality played into the designs, with historical sources and documented references.

The "Assorted Antique Diamond Cuts" section explores vintage and antique diamond cuts, including the Mughal and Carré cuts.

It also highlights rare diamond cuts, covering the Hogback, Pendeloque, Mirror, Polki, Single cut, and French cut diamonds.

The third section, “Modern Brilliant Cuts,” tells the story of more contemporary cuts, like the cushion, radiant, and princess cuts, while sharing the stories behind famous diamonds.

The "Step Cuts" section celebrates “the sophisticated elegance of the many step-cut diamonds, characterized by clean lines and understated glamour.”

The last segment includes information about the emerald cut as well as baguette, cadillac, and bullet accent stones.

The education section also shares information about diamond origins in early human civilizations and the development of lapidary techniques.

"Joseph Denaburg’s ‘History of Diamond Cutting’ is a testament to the intricate art of diamond shaping, tracing the evolution from rudimentary cuts to the dazzling designs we see today,” said Jared Nadler, president of Levy’s Fine Jewelry.

“His work offers a treasure trove of historical insights, revealing how each cut not only reflects the technological advancements of its time but also the cultural and aesthetic preferences that shaped them.”

The guide is more than an education resource, said Nadler, but a celebration of the legacy of diamond cutting.

“For professionals and enthusiasts in the field of gemology, it has the potential to navigate future trends through the analysis of historical trends,” he said.

For more information, visit the Levy’s Fine Jewelry website.

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