Levy's Fine Jewelry Explores Diamond History
The family-owned jeweler has a new education section on its website dedicated to the history of diamond cutting.

The Alabama-based jeweler has launched a new education segment on its website, titled “The History of Diamond Cutting.”
Divided into four segments, it takes customers on a journey through the evolution of diamond cuts.
The jeweler commissioned custom gouache diamond designs by artist Salma ElAnsary for the segment.
“Telling the story of diamond cutting in a digestible, chronological way is something we have always wanted to do at Levy’s,” said Joseph Denaburg, marketing director and digital strategist for Levy’s Fine Jewelry.
“Developing ‘The History of Diamond Cutting’ was about more than simply describing a cut and memorizing names or dates. The goal was to make diamonds engaging—to follow their story. The goal was to create the best history of diamond cutting that exists anywhere, for every notable diamond cut throughout ancient and modern times.”
The first section, “The Evolution from the Point Cut to the Round Brilliant,” shares the early origins of diamond cuttings, from the point and table cut to the creation of the round brilliant.
The segment delves into trade myths and how practicality played into the designs, with historical sources and documented references.
The "Assorted Antique Diamond Cuts" section explores vintage and antique diamond cuts, including the Mughal and Carré cuts.
It also highlights rare diamond cuts, covering the Hogback, Pendeloque, Mirror, Polki, Single cut, and French cut diamonds.
The third section, “Modern Brilliant Cuts,” tells the story of more contemporary cuts, like the cushion, radiant, and princess cuts, while sharing the stories behind famous diamonds.
The "Step Cuts" section celebrates “the sophisticated elegance of the many step-cut diamonds, characterized by clean lines and understated glamour.”
The last segment includes information about the emerald cut as well as baguette, cadillac, and bullet accent stones.
The education section also shares information about diamond origins in early human civilizations and the development of lapidary techniques.
"Joseph Denaburg’s ‘History of Diamond Cutting’ is a testament to the intricate art of diamond shaping, tracing the evolution from rudimentary cuts to the dazzling designs we see today,” said Jared Nadler, president of Levy’s Fine Jewelry.
“His work offers a treasure trove of historical insights, revealing how each cut not only reflects the technological advancements of its time but also the cultural and aesthetic preferences that shaped them.”
The guide is more than an education resource, said Nadler, but a celebration of the legacy of diamond cutting.
“For professionals and enthusiasts in the field of gemology, it has the potential to navigate future trends through the analysis of historical trends,” he said.
For more information, visit the Levy’s Fine Jewelry website.
The Latest

From a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.

Groundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.

Jost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

Sponsored by GCAL by Sarine


From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.

The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.

“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.

The lab will bring back its complimentary next-day service for some reports starting next week.

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

Get into the Halloween spirit with this roundup of 13 spooky jewels.
























