Levy's Fine Jewelry Explores Diamond History
The family-owned jeweler has a new education section on its website dedicated to the history of diamond cutting.

The Alabama-based jeweler has launched a new education segment on its website, titled “The History of Diamond Cutting.”
Divided into four segments, it takes customers on a journey through the evolution of diamond cuts.
The jeweler commissioned custom gouache diamond designs by artist Salma ElAnsary for the segment.
“Telling the story of diamond cutting in a digestible, chronological way is something we have always wanted to do at Levy’s,” said Joseph Denaburg, marketing director and digital strategist for Levy’s Fine Jewelry.
“Developing ‘The History of Diamond Cutting’ was about more than simply describing a cut and memorizing names or dates. The goal was to make diamonds engaging—to follow their story. The goal was to create the best history of diamond cutting that exists anywhere, for every notable diamond cut throughout ancient and modern times.”
The first section, “The Evolution from the Point Cut to the Round Brilliant,” shares the early origins of diamond cuttings, from the point and table cut to the creation of the round brilliant.
The segment delves into trade myths and how practicality played into the designs, with historical sources and documented references.
The "Assorted Antique Diamond Cuts" section explores vintage and antique diamond cuts, including the Mughal and Carré cuts.
It also highlights rare diamond cuts, covering the Hogback, Pendeloque, Mirror, Polki, Single cut, and French cut diamonds.
The third section, “Modern Brilliant Cuts,” tells the story of more contemporary cuts, like the cushion, radiant, and princess cuts, while sharing the stories behind famous diamonds.
The "Step Cuts" section celebrates “the sophisticated elegance of the many step-cut diamonds, characterized by clean lines and understated glamour.”
The last segment includes information about the emerald cut as well as baguette, cadillac, and bullet accent stones.
The education section also shares information about diamond origins in early human civilizations and the development of lapidary techniques.
"Joseph Denaburg’s ‘History of Diamond Cutting’ is a testament to the intricate art of diamond shaping, tracing the evolution from rudimentary cuts to the dazzling designs we see today,” said Jared Nadler, president of Levy’s Fine Jewelry.
“His work offers a treasure trove of historical insights, revealing how each cut not only reflects the technological advancements of its time but also the cultural and aesthetic preferences that shaped them.”
The guide is more than an education resource, said Nadler, but a celebration of the legacy of diamond cutting.
“For professionals and enthusiasts in the field of gemology, it has the potential to navigate future trends through the analysis of historical trends,” he said.
For more information, visit the Levy’s Fine Jewelry website.
The Latest

Three of the other alleged perpetrators will stand trial next March, while two remain on the lam and one was deported late last year.

Unseen for more than seven decades, the fancy intense pink diamond was the star of Christie’s Geneva jewelry auction.

The curated selection is available online and at its showroom in Austin, Texas.

With over 50 years experience in the trade, DSF Antique Jewelry offers quality, craftsmanship, condition, and remarkable variety.

The 6-carat CVD-grown pink diamond was “deliberately modified” to mimic the appearance of a natural rough diamond, the lab said.


If the Global Diamond Consortium emerges as the top bidder for De Beers, Botswana’s stake will double to 30 percent, Duma Boko said Monday.

An incorrect AI-generated ad or product description can cost your store valuable consumer trust.

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

These nine individuals and brands are up for a Gem Award in the Jewelry Design, Media Excellence, and Retail Innovation categories.

The incident, which happened in Miami-Dade County, serves as a reminder to jewelers of the dangers of selling and storing jewelry at home.

GIA Analytical Microscopist John Koivula curated the collection of 2,665 crystals, gems, and minerals over a 60-year span.

The “Eclipse” collection, the brand’s first high jewelry line, centers its alligator motif in diamond and spinel jewels.

From a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.

Groundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.

Jost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.

Sponsored by GCAL by Sarine

From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.

The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.

“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.

The lab will bring back its complimentary next-day service for some reports starting next week.

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.























