Levy's Fine Jewelry Explores Diamond History
The family-owned jeweler has a new education section on its website dedicated to the history of diamond cutting.

The Alabama-based jeweler has launched a new education segment on its website, titled “The History of Diamond Cutting.”
Divided into four segments, it takes customers on a journey through the evolution of diamond cuts.
The jeweler commissioned custom gouache diamond designs by artist Salma ElAnsary for the segment.
“Telling the story of diamond cutting in a digestible, chronological way is something we have always wanted to do at Levy’s,” said Joseph Denaburg, marketing director and digital strategist for Levy’s Fine Jewelry.
“Developing ‘The History of Diamond Cutting’ was about more than simply describing a cut and memorizing names or dates. The goal was to make diamonds engaging—to follow their story. The goal was to create the best history of diamond cutting that exists anywhere, for every notable diamond cut throughout ancient and modern times.”
The first section, “The Evolution from the Point Cut to the Round Brilliant,” shares the early origins of diamond cuttings, from the point and table cut to the creation of the round brilliant.
The segment delves into trade myths and how practicality played into the designs, with historical sources and documented references.
The "Assorted Antique Diamond Cuts" section explores vintage and antique diamond cuts, including the Mughal and Carré cuts.
It also highlights rare diamond cuts, covering the Hogback, Pendeloque, Mirror, Polki, Single cut, and French cut diamonds.
The third section, “Modern Brilliant Cuts,” tells the story of more contemporary cuts, like the cushion, radiant, and princess cuts, while sharing the stories behind famous diamonds.
The "Step Cuts" section celebrates “the sophisticated elegance of the many step-cut diamonds, characterized by clean lines and understated glamour.”
The last segment includes information about the emerald cut as well as baguette, cadillac, and bullet accent stones.
The education section also shares information about diamond origins in early human civilizations and the development of lapidary techniques.
"Joseph Denaburg’s ‘History of Diamond Cutting’ is a testament to the intricate art of diamond shaping, tracing the evolution from rudimentary cuts to the dazzling designs we see today,” said Jared Nadler, president of Levy’s Fine Jewelry.
“His work offers a treasure trove of historical insights, revealing how each cut not only reflects the technological advancements of its time but also the cultural and aesthetic preferences that shaped them.”
The guide is more than an education resource, said Nadler, but a celebration of the legacy of diamond cutting.
“For professionals and enthusiasts in the field of gemology, it has the potential to navigate future trends through the analysis of historical trends,” he said.
For more information, visit the Levy’s Fine Jewelry website.
The Latest

NDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.

The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.

She wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Two pieces were named “Best in Show,” one from the retail category and one from the supplier category.


The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Led by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

In his new role, sales specialist Billy Welshoff will focus on the eastern United States.

José Gaztelu has been promoted to the role, which has been vacant since last year.

It has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.

The owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.

The company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.

The retailer will cut 16 percent of its corporate workforce as part of its plan to exit bankruptcy.

Of the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.

Megan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.

Following decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.

The museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.

The new program provides access to media exposure and editorial opportunities for exhibitors and retailers.

The “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Lazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.

Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.

Respondents were concerned about the Middle East conflict and how it will impact their finances.

Our Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.

“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.























