Editors

The Gemstone World Is In Its Unique Cut Era

EditorsSep 28, 2023

The Gemstone World Is In Its Unique Cut Era

Associate Editor Lauren McLemore recently spoke with Columbia Gem House’s Eric Braunwart about the uptick in non-traditional gemstone cuts.

Columbia Gem House Woz Cuts
The “Woz Cut,” seen here in Australian sapphires, is an octagonal cushion cut named for a friend of Columbia Gem House founder Eric Braunwart. It is one of the company’s many proprietary cuts and one of this author’s favorite gems from the HardRock Summit.
In recent years, unique gemstone cuts have grown in popularity. 

At the HardRock Summit trade show in Denver this month, I saw interesting cuts everywhere. Eric Braunwart, founder of Columbia Gem House, noticed it as well. 

Columbia Gem House is one of a handful of companies that has been experimenting with interesting cuts long before this recent trend took hold. 

Their gems have trademarked names like “GeoCut,” “Snowflake Cut,” and “Fan Cut,” and many were on display at their booth in Colorado. 


While many of the company’s unusual cuts are meant to be experimental, artistic or just interesting to look at, others, like a particular style called the “Woz Cut,” carry more significance.  

The Woz Cut is named after an old friend of Braunwart’s who developed the cut about 40 years ago. 

Shortly after he started in the business in the late ‘70s, Braunwart met John Wozencraft, who became his friend and at one point, his roommate. 

Wozencraft was a gem-cutter, which, Braunwart explained, was not so common in the United States at that time.  

“[Wozencraft] was a commercial gem-cutter as opposed to one of the amateur faceters, who are great but spend hours and hours and hours on one stone,” Braunwart said. 

Wozencraft once came up with an eight-sided cut with a diamond-shaped table on it, and Braunwart loved it from the start. 

“It was very different. Most people didn’t really do fancy shapes 45 years ago. They would do an oval or a round or a pear shape, but they didn’t do fancy shapes,” said Braunwart.  
“John specialized in fancy shapes and this was his signature cut.” 

While going through some old inventory a year ago, Braunwart found one of Wozencraft’s eight-sided cuts. 

“I thought, ‘gosh, I should do something sort of reminiscent of that,’” he said. “So, I’m sure the exact facet pattern isn’t the same, but we call it a Woz Cut because his name was John Wozencraft. It’s a tribute cut.” 

Columbia Gem House added the Woz Cut to its inventory 6 months ago. 

“It’s nice for me, because I’m looking back over as long as I’ve been doing this and some of the people I’ve worked with and trying to think of things that remind me of them and this definitely did,” Braunwart said.  

“I really loved [the cut] then and I like it now, and people seem to like it now too.” 

A while back, Wozencraft moved to Bangkok, Thailand, to bring his fancy cutting skills to that area of the world, and he lived there for some time. He and Braunwart eventually lost touch. 

“Maybe if this thing gets out there, then he’ll call me!” Braunwart said hopefully. 

Columbia Gem House has used the Woz Cut on various gemstones, including sapphire, spinel, amethyst, tourmaline, and, for bigger sizes, quartz. The octagonal cut can be made into a square cushion shape or lengthened into more of an elongated cushion. 

“We may get these long crystals of neon-green beryl or aqua or tourmaline, and by taking that Woz Cut and stretching it out, we can do a very long stone,” Braunwart said. “We’ve cut some that are 18 millimeters by 5 millimeters, like really long stretched out ones.” 

The ability of this cut pattern to be “stretched” (as seen below) can have practical aspects also. 

 

“It better utilizes the rough and creates a very interesting, unusual stone,” Braunwart said. 

Proprietary cuts and custom carvings always have been enticing for designers or consumers looking for something truly one-of-a-kind, and true creativity and skill in this area long has been a celebrated art.  

The American Gem Trade Association’s Spectrum and Cutting Edge Awards have been around since the 1980s. 

But lately, it’s not uncommon to see some dealers keeping an assortment of unique-cut pieces stocked in inventory. 

 Related stories will be right here … 
 
Columbia Gem House has a secret weapon when it comes to unusual cuts.

The U.S.-based company first set up its own managed cutting factory in China around 40 years ago, which allows it to experiment with production. 

For example, Columbia Gem House can offer the Woz Cut in calibrated sizes, rather than it being limited to a one-of-a-kind cut likely used in a limited-edition piece.

It’s a good time to have such an operation.

“There’s a big demand for unusual cuts right now,” Braunwart said, adding that he believes the demand is also unique to the U.S.

“I would be very surprised if I could go and sell them in India or China or something like that; there, I think they want the more standard cushions, ovals and pear shapes.”

One particular thing that sets apart many, though certainly not all, of the trending unusual cuts from most standard cuts is a faceted girdle, which Braunwart said tends to be harder to set versus a soft, curved girdle like a cushion. 

It’s especially difficult with prongs, because the sharp angular aspect of the feature increases the risk of chipping.

Cutting the faceted girdle is more work, and it takes more time. If a company doesn’t have Columbia Gem House’s level of managed cutting production overseas, there is another place these gemstones likely are coming from—American cutters. 

“America has some of the best cutters in the world [and] most of them are one-of-a-kind cutters,” Braunwart said.

In the past, these cutters weren’t really a practical option for larger companies with big inventories. It made more sense from a volume, time and cost perspective to buy mostly from production cutters overseas and leave only the custom, finer work to be done in the U.S.

“If you’re cutting in Thailand, you’re cutting for the Middle East, Europe, China, you’re going to do whatever is the most common denominator—rounds, ovals, pear shapes, etc. They don’t do a lot of calibrated fancy cuts,” Braunwart said.

Things appear to be changing, though. One of Braunwart’s theories for why these unique cuts seem more common now is the increase in the number of American-cut stones on the market.

“Some of [the American cutters] are starting to do a little bit of production cutting where they’ll do 12 to 15 [unique-cut] stones a week that might all be different stones, but generally all will have faceted girdles,” Braunwart said. 

While jewelry setting may remain a bit of a challenge for the faceted girdle cuts, I’m excited about the prospect of more unusual cuts becoming available. 

Even though some companies like Columbia Gem House are able to mass-produce calibrated sizes of some cuts, I think these cuts are still different enough to give consumers that unbeatable feeling of having something unique.

All this talk of the new unique cuts on the market also has me really excited to see this year’s entries for the 2023 Spectrum Awards, for which the submission deadline recently was extended

The Latest

Hogback diamond ring
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home

A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.

Kris Averi Rainbow Prism Thorn Ring
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ Ring

The rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.

A tray of Rembrandt charms
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’

The new initiative donates a portion of the proceeds from select charms to charitable causes.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Bernard James Knickerbockers Special Edition Aura Band
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with Ring

The Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.

Weekly QuizJun 25, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Brandee Dallow
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEO

Dallow will lead the International Colored Gemstone Association, effective July 6.

Mejuri Steel Collection Campaign Imagery
CollectionsJun 25, 2026
Mejuri Experiments With Steel

Its new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Watches and Wonders 2027
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 Dates

The week-long event in Geneva is slated for April 2027.

New Gem Legacy board members Annie Doresca, Mark Smelzer, Sara Yood
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy Board

The three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.

Smart Age CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online Cart

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

Hyacinth Charm on Hackmanite Bead Strand, Peach Opal Bead Strand, Hydrangea Charm on Aquamarine Bead Strand
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-Trend

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

“Elements” bracelet best of show AGTA Spectrum 2025
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026

This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.

Columbia Gem House alexandrite
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee Online

The collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.

Dhaval Raja
MajorsJun 24, 2026
CaratLane Names New Chief Sales Officer

Dhaval Raja has been appointed to the role.

Francesca Villa On the Road Collection Race On Brooch and Long Road Necklace
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’

The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

A group of Paraiba tourmalines, two of which are possibly from Ethiopia
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in Ethiopia

SSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.

Etsy Shop Other Jeffs campaign on a truck
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime Day

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

Cole Winward
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship Winner

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

Picture from press conference in Basel for new trade show, Basilia
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in Basel

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

Gem Awards 2027 Logo
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination Period

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

Engineer Master II Snoopy Flying Ace Ball watch
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball Watch

The beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.

Sotheby’s Paraiba tourmaline 7.70 carats
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby's

The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”

Almasika Le Cauri Endiamanté Drop Earrings
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine Power

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Graphic for Episode 6 of My Next Question featuring Michelle Orman
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken Bathrooms

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

SSEF emerald with filler
GradingJun 17, 2026
SSEF Issues Warning on Refilled Emeralds

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.

Former Patek Philippe President Philippe Stern
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88

The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy