Independents

Maryland Jeweler Opens New Showroom, Event Space

IndependentsDec 21, 2023

Maryland Jeweler Opens New Showroom, Event Space

Little Treasury Jewelers’ new space is equipped with a video production studio as it grows its online presence.

Little Treasury Jewelers storefront drone view
Little Treasury Jewelers in Gambrills, Maryland, has opened a new multipurpose space, featuring a bar, a fireplace, TVs, and a video production studio.
Gambrills, Md.—Maryland independent Little Treasury Jewelers has opened a new multipurpose space a stone’s throw from its main store.

Dubbed “The Escapement,” an ode to the watch mechanism, the new space serves as a showroom, event space, and a studio for creating online marketing content. It also doubles the retailer’s footprint to 4,800 square feet.

The name was fitting, as the store stocks more than 20 watch brands, and it hints at  the store’s “dedication to entertaining” and the “out-of-the-ordinary activities” that are planned.

Little Treasury Jewelers had grown too large for its current space, said the company, but owners Steve and Linda Hammalian didn’t want to relocate or open a second store in a remote location, so they chose to open a new multipurpose space close to their existing store.

The pair, joined by customers and local elected officials, including Maryland Comptroller Brooke Lierman, cut the ribbon in early November.

“Over the course of the store’s history, Little Treasury has hosted more than 200 events both in-store and in other venues throughout the DC-Maryland-Virginia region,” Steve said.

Its in-person events help to build strong relationships with its customer base, he said, and the new event space, complete with a bar, fireplace, and TVs, will host holiday celebrations, community get-togethers, and educational events.

Little Treasury Jewelers The Escapement
Little Treasury Jewelers’ “The Escapement,” named after the watch mechanism, serves as a showroom, event space, and studio for creating online marketing content.


The space also will help bolster the jeweler’s online presence via its video production studio.

Little Treasury has built a following of 12,000 on its YouTube channel, filming more than 500 videos, shorts, and live streams.

Inside the studio, the jeweler will produce regular livestreams, connecting its viewers with its staff and representatives from watch and jewelry brands.

As it continues to grow, increasing its remote sales and creating a new website, the store is also hiring more staff.

“Much of our success is due to our team’s reputation for high service and deep product knowledge, combined with our YouTube channel, Instagram site, and web presences,” Linda said. 

“As a result, we have customers in all 50 states and a good number of other countries. Many of them have become personal clients and friends for years, or even decades.”

 Related stories will be right here … 

Little Treasury Jewelers stocks a range of fine jewelry, including bridal and fashion pieces, as well as an inventory of loose diamonds and colored gemstones, both natural and lab grown.

For custom designs and repairs, it has an on-site jewelry workshop staffed by a master jeweler whose family has been in the jewelry business for generations.

The business has grown considerably since Linda opened her first jewelry kiosk in 1996, opening Little Treasury Jewelers in Gambrills with Steve in 2001. 

The Escapement is located across the parking lot from their main store in The Village at Waugh Chapel.

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