Independents

Maryland Jeweler Opens New Showroom, Event Space

IndependentsDec 21, 2023

Maryland Jeweler Opens New Showroom, Event Space

Little Treasury Jewelers’ new space is equipped with a video production studio as it grows its online presence.

Little Treasury Jewelers storefront drone view
Little Treasury Jewelers in Gambrills, Maryland, has opened a new multipurpose space, featuring a bar, a fireplace, TVs, and a video production studio.
Gambrills, Md.—Maryland independent Little Treasury Jewelers has opened a new multipurpose space a stone’s throw from its main store.

Dubbed “The Escapement,” an ode to the watch mechanism, the new space serves as a showroom, event space, and a studio for creating online marketing content. It also doubles the retailer’s footprint to 4,800 square feet.

The name was fitting, as the store stocks more than 20 watch brands, and it hints at  the store’s “dedication to entertaining” and the “out-of-the-ordinary activities” that are planned.

Little Treasury Jewelers had grown too large for its current space, said the company, but owners Steve and Linda Hammalian didn’t want to relocate or open a second store in a remote location, so they chose to open a new multipurpose space close to their existing store.

The pair, joined by customers and local elected officials, including Maryland Comptroller Brooke Lierman, cut the ribbon in early November.

“Over the course of the store’s history, Little Treasury has hosted more than 200 events both in-store and in other venues throughout the DC-Maryland-Virginia region,” Steve said.

Its in-person events help to build strong relationships with its customer base, he said, and the new event space, complete with a bar, fireplace, and TVs, will host holiday celebrations, community get-togethers, and educational events.

Little Treasury Jewelers The Escapement
Little Treasury Jewelers’ “The Escapement,” named after the watch mechanism, serves as a showroom, event space, and studio for creating online marketing content.


The space also will help bolster the jeweler’s online presence via its video production studio.

Little Treasury has built a following of 12,000 on its YouTube channel, filming more than 500 videos, shorts, and live streams.

Inside the studio, the jeweler will produce regular livestreams, connecting its viewers with its staff and representatives from watch and jewelry brands.

As it continues to grow, increasing its remote sales and creating a new website, the store is also hiring more staff.

“Much of our success is due to our team’s reputation for high service and deep product knowledge, combined with our YouTube channel, Instagram site, and web presences,” Linda said. 

“As a result, we have customers in all 50 states and a good number of other countries. Many of them have become personal clients and friends for years, or even decades.”

 Related stories will be right here … 

Little Treasury Jewelers stocks a range of fine jewelry, including bridal and fashion pieces, as well as an inventory of loose diamonds and colored gemstones, both natural and lab grown.

For custom designs and repairs, it has an on-site jewelry workshop staffed by a master jeweler whose family has been in the jewelry business for generations.

The business has grown considerably since Linda opened her first jewelry kiosk in 1996, opening Little Treasury Jewelers in Gambrills with Steve in 2001. 

The Escapement is located across the parking lot from their main store in The Village at Waugh Chapel.

The Latest

John Willard Craiger mugshot
CrimeDec 03, 2024
Man Sentenced to Life in Prison for Murder of Florida Jeweler

John Willard Craiger, 83, fatally shot jeweler Ghazi “Gus” Michel Osta following an argument in the store.

National Jeweler columnist Peter Smith
ColumnistsDec 03, 2024
Peter Smith: How a Leadership Hire Can Make or Break a Company

In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.

Glenn Lehrer
SourcingDec 03, 2024
Gemstone Cutter Glenn Lehrer Dies at 71

An innovative artist inspired by the natural world, Lehrer is remembered for being a visionary and a shining light.

undefined.png
Brought to you by
Protecting Your Sparkle: Why Screening Has Become Essential

While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.

Jérôme Lambert and Laurent Perves
WatchesDec 03, 2024
Jaeger-LeCoultre and Vacheron Constantin Appoint New CEOs

Jérôme Lambert returns as CEO of Jaeger-LeCoultre, while Laurent Perves takes the lead role at Vacheron Constantin.

Weekly QuizNov 26, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
A Neiman’s Fantasy Book and Messika Necklace
MajorsDec 03, 2024
Neiman Marcus’ ‘Fantasy Gifts’ Sparkle In Pavé This Holiday Season

The extravagant gifts in this year’s “A Neiman’s Fantasy” Holiday Book range from a Messika diamond necklace to pavé diamond cowboy boots.

Craig Lynch
GradingDec 02, 2024
Jewelry Appraiser Craig Lynch Dies at 70

The industry veteran is remembered for his faith, his dedication to his family, his wealth of knowledge and his generosity in sharing it.

Jewelers Mutual Group Cybersecurity
Brought to you by
Navigating Cybersecurity: Essential Guidance for Jewelers

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

Holiday presents
SurveysDec 02, 2024
10-Year Rewind: Comparing 2024 Holiday Shoppers With the Consumers of 2015

PricewaterhouseCoopers’ 2024 holiday trends survey took a 10-year look back to see what mattered to consumers then versus now.

Monique Lhuillier and Monique Lhuillier Bliss & Kay Jewelers necklace
Lab-GrownDec 02, 2024
Lab-Grown Diamond Jewelry Set Sells for $55K at Charity Auction

Monique Lhuillier and Kay Jewelers collaborated to create the pieces, which were offered at the recent Baby2Baby gala.

De Beers rough diamonds in someone’s hand
Policies & IssuesNov 27, 2024
G7 Announces Botswana as Second Verification ‘Node’ for Rough Diamonds

Botswana joins Antwerp as a certification center for rough under the G7 ban on Russian diamonds.

Gemfields high-quality emeralds
SourcingNov 27, 2024
Gemfields Reports 'Disappointing' High-Quality Emerald Auction Results

The miner said its November sale, which earned $16.1 million, felt the effect of competitive pricing by a rival Zambian producer.

Mignon Faget Crescent Starry Night Tassel Earrings
CollectionsNov 27, 2024
Piece of the Week: Mignon Faget’s ‘Crescent Starry Night’ Tassel Earrings

Mignon Faget honors its hometown of New Orleans with a piece inspired by “The Crescent City.”

Team from Nivoda in the New York City Diamond District
TechnologyNov 27, 2024
Nivoda Secures Additional Funding

The London-based business-to-business diamond and gemstone marketplace just closed on a $51 million round of Series C funding.

Forever Present Campaign Me Myself & I
SourcingNov 26, 2024
De Beers Stays With ‘A Diamond Is Forever’ for 2024 Holiday Campaign

“Forever Present” highlights gifting opportunities for natural diamonds, celebrating familial, friendship, and romantic relationships.

Suzanne Belperron jewelry
AuctionsNov 26, 2024
Christie’s To Auction Collection of Suzanne Belperron Jewels

It’s one of the most impressive assemblages of the French designer’s pieces ever to come to auction, Christie’s said.

National Jeweler columnist Emmanuel Raheb
ColumnistsNov 26, 2024
The Smart Lab: 7 Strategies for Refining Your Holiday Email Marketing Campaigns

Successful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.

Lisa Bridge and Dr. Wendy Bohrson
MajorsNov 26, 2024
GIA’s Board of Governors Adds 2 New Members

Retail leader Lisa Bridge and geology professor Dr. Wendy Bohrson joined the organization’s board.

Ben Bridge Benny Bear
MajorsNov 26, 2024
Ben Bridge Jeweler Unveils This Year’s ‘Benny Bear’

Look out for a black bear wearing a purple Santa hat and its zippered tummy pouch made for holding a holiday gift from Ben Bridge Jeweler.

William Goldberg book
SourcingNov 25, 2024
William Goldberg Celebrates 2 Major Milestones With New Book

“The William Goldberg Way” was released in honor of the company’s 75th anniversary and 25 years of its proprietary Ashoka diamond.

Lusix Lab Grown Diamonds at JCK Las Vegas 2022
Lab-GrownNov 25, 2024
Lab-Grown Co. Lusix Sold to 2 Companies for $4M

Fenix and Dholakia Lab-Grown Diamonds have jointly acquired the Israel-based company, which grows diamonds using solar power.

Original Miami Beach Antique Show sign
Events & AwardsNov 25, 2024
The Original Miami Beach Antique Show Panel to Feature Fred Savage

The actor and watch enthusiast will be part of the show’s education lineup.

CD Peacock Mansion in Oak Brook, Illinois
EditorsNov 22, 2024
Out & About: Inside the CD Peacock Mansion

Step inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.

Xander Jane earrings
CollectionsNov 22, 2024
Piece of the Week: Xander Jane’s ‘Spiked’ Pearl Studs

These punk-inspired earrings from the new Canadian brand’s debut collection reveal the alter ego of the classic pearl.

Facets of Fire Pear and Marquise Diamonds
SourcingNov 22, 2024
Facets of Fire Expands to Include Pear, Marquise Diamonds

The company brings its nanotechnology to two new fancy cuts for diamonds that feature its signature color and brilliance.

5 main.jpg
Supplier BulletinNov 21, 2024
Tasha R Releases 2025 Labbelle Lab Diamond Jewelry Catalog

Sponsored by Tasha R

18-karat gold Tiffany & Co. pocket watch Captain Arthur Rostron
AuctionsNov 21, 2024
Gold Watch Gifted to Titanic Rescue Ship Captain Sells for $2M

Three Titanic survivors presented him with the personalized Tiffany & Co. timepiece about a year after the tragedy.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy