Maryland Jeweler Opens New Showroom, Event Space
Little Treasury Jewelers’ new space is equipped with a video production studio as it grows its online presence.
Dubbed “The Escapement,” an ode to the watch mechanism, the new space serves as a showroom, event space, and a studio for creating online marketing content. It also doubles the retailer’s footprint to 4,800 square feet.
The name was fitting, as the store stocks more than 20 watch brands, and it hints at the store’s “dedication to entertaining” and the “out-of-the-ordinary activities” that are planned.
Little Treasury Jewelers had grown too large for its current space, said the company, but owners Steve and Linda Hammalian didn’t want to relocate or open a second store in a remote location, so they chose to open a new multipurpose space close to their existing store.
The pair, joined by customers and local elected officials, including Maryland Comptroller Brooke Lierman, cut the ribbon in early November.
“Over the course of the store’s history, Little Treasury has hosted more than 200 events both in-store and in other venues throughout the DC-Maryland-Virginia region,” Steve said.
Its in-person events help to build strong relationships with its customer base, he said, and the new event space, complete with a bar, fireplace, and TVs, will host holiday celebrations, community get-togethers, and educational events.
The space also will help bolster the jeweler’s online presence via its video production studio.
Little Treasury has built a following of 12,000 on its YouTube channel, filming more than 500 videos, shorts, and live streams.
Inside the studio, the jeweler will produce regular livestreams, connecting its viewers with its staff and representatives from watch and jewelry brands.
As it continues to grow, increasing its remote sales and creating a new website, the store is also hiring more staff.
“Much of our success is due to our team’s reputation for high service and deep product knowledge, combined with our YouTube channel, Instagram site, and web presences,” Linda said.
“As a result, we have customers in all 50 states and a good number of other countries. Many of them have become personal clients and friends for years, or even decades.”
Little Treasury Jewelers stocks a range of fine jewelry, including bridal and fashion pieces, as well as an inventory of loose diamonds and colored gemstones, both natural and lab grown.
For custom designs and repairs, it has an on-site jewelry workshop staffed by a master jeweler whose family has been in the jewelry business for generations.
The business has grown considerably since Linda opened her first jewelry kiosk in 1996, opening Little Treasury Jewelers in Gambrills with Steve in 2001.
The Escapement is located across the parking lot from their main store in The Village at Waugh Chapel.
The Latest
A federal judge gave Benjamin Preacher 59 days in jail, plus 10 months of home confinement and two years of supervised release.
In a CNBC interview, CEO Tehmasp Printer discussed the IPO in India and what declining lab-grown diamond prices mean for the company.
The offering included vintage Rolexes, timepieces worn in “Titanic,” Steve McQueen's watch, and a special Citizen pocket watch.
For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.
The 13-piece “Stephanie Gottlieb x Studs” collection is the piercing studio’s first fine jewelry offering to feature the gemstone.
An Adobe Analytics report explored the rise in mobile shopping, the popularity of Buy Now Pay Later options, and peak shopping hours.
The inaugural Dick Greenwood Memorial Scholarship in Gems Science will cover the fall 2025 and spring 2026 semesters.
While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.
A Piazza Italia pavilion will feature Italian designers and manufacturers while “MJSA Showcase” brings over a piece of the MJSA Expo.
“Ray Griffiths: The Works” tells the story of the master jeweler’s career, which started with an apprenticeship in Australia at age 15.
Davis is the director of business development at Select Jewelry Inc., and Mobley is the jewelry and watch editor at the Natural Diamond Council.
The retailer has been upping its marketing spend to drive revenue growth and brand awareness.
The color for 2025, “Mocha Mousse,” embodies thoughtful indulgences and everyday pleasures.
The Yoruba word for ant, “Kokoro” embodies the strength of womanhood in ant society while highlighting responsible sourcing.
The retailer’s jewelry sales doubled, with branded jewelry performing especially well.
The jewelry retailer addressed the lab-grown diamond “disruption,” the price of gold, and its holiday weekend performance.
A more positive view of the current labor market boosted the Conference Board’s index last month.
The director of the Swiss Gemmological Institute (SSEF) will be honored for his impact on gemology and dedication to advancing the science.
Sponsored by 2025 AGTA GemFair Tucson
At the annual event, in its second year, the organization honored those making remarkable contributions to the jewelry industry.
Celebrate December babies with 20 pieces of jewelry featuring this month’s birthstones—turquoise, tanzanite, and zircon.
A total of 126 million consumers shopped in stores over the five-day period, about 5 million more than last year.
The FTC’s Jewelry Guides require “clear and conspicuous” disclosure when advertising lab-grown diamonds.
The fine jewelry designer, who came out of retirement in 2017, is putting down his sketchpad for good.
The Type IIa, very light pink colored diamond was the highlight of the recent Hong Kong jewelry auction.
John Willard Craiger, 83, fatally shot jeweler Ghazi “Gus” Michel Osta following an argument in the store.
In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.