Natural Diamond Council Announces New Board Chair
De Beers Chief Brand Officer David Prager replaces Stephen Lussier.

Lussier, the longest-serving board member, announced he is retiring as chair and board member.
Replacing him is De Beers Chief Brand Officer David Prager, who has served on the NDC board since last year.
“Across time and borders, natural diamonds stand apart as a source of value and values,” said Prager.
“I would like to thank Stephen for his singular contribution to the NDC since its inception. I am proud to serve as chairman of the NDC and support its dedicated team to connect more people around the world to the diamond dream.”
Lussier retired from De Beers in 2022, where he was most recently executive vice president of brands and consumer markets. He spent four decades promoting diamonds, working for De Beers’ former U.S. advertising agency N.W. Ayer, before going in-house with the miner.
NDC noted Lussier’s essential part in bringing miners together to market natural diamonds through the formation of the Diamond Producers Association in 2015, which has since rebranded itself as the Natural Diamond Council.
The organization said Lussier has served as the connector between it and its member companies.
“It has been a privilege to have had the opportunity to work with Stephen,” said Natural Diamond Council CEO David Kellie.
“His passion for building the desire for natural diamonds is unmatched in our industry and his experience and knowledge of the industry has been pivotal to the success of the NDC. Despite retiring from De Beers earlier this year, Stephen agreed to continue in his role with the NDC to ensure a smooth transition to our new chair. Personally, I’ll miss his mentorship, but also wish him a very happy retirement.”
As the last of the original board members, Lussier said it has been an honor to serve as chair.
“Consumer desire for diamonds and consumer demand for diamond jewelry are the foundation upon which our industry is built, and the work of the NDC is pivotal in maintaining and building this consumer desire,” he said.
“This could not be clearer than it is in the current market. I remain fully confident that with the right marketing, the diamond dream will live ‘forever.’”
The Latest

The trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.

Created in collaboration with Nymphenburg Porcelain, the lock is part of a four-piece collection that took two years to bring to fruition.

The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.


The line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.

The rough on offer was recovered from a newer area at the Montepuez mine.

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.

The champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.

Kosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.

Carlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.

The brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.

Proceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.

Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.

Citizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.

The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.

Amit Pratihari was previously the managing director of De Beers India and Forevermark India.

Members of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.

Gomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.

Diamond industry banking veteran Paul De Wachter will take on the role in January 2026.

Taylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”

Its “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.

Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.

“Radiance and Reverie” will showcase more than 150 jewels from Lane’s personal collection by Tiffany & Co., Cartier, and more.

The month’s birthstones, tourmaline and opal, complement the palette of autumn.

Smith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.