AuctionsMar 21, 2023
Marlene Dietrich’s Van Cleef & Arpels Bracelet Going Up for AuctionAuctionsMar 29, 2023
10.57-Carat Purplish Pink Diamond Expected to Sell for $35M+
Sotheby’s will auction the diamond, which it says is “arguably the most significant pink diamond to ever appear at auction,” in June.
Sotheby’s said “The Eternal Pink” is “the most vivid pink diamond to ever come to market.” The 10.57-carat IF, fancy vivid purplish pink diamond is the highlight of Sotheby’s June 8 jewelry auction.
New York—It’s said that diamonds are forever, and it appears at least one is “Eternal.”
Today, Sotheby’s announced the auction of a 10.57-carat internally flawless, fancy vivid purplish pink diamond known as “The Eternal Pink” and described as, “arguably the most significant pink diamond to ever appear at auction.”
The diamond will headline Sotheby’s June 8 jewelry auction in New York and is projected to sell for at least $35 million, or $3.3 million per carat, the highest price-per-carat estimate placed on a diamond or gemstone offered at auction, the auction house said.
It said the diamond will challenge the price-per-carat record for a diamond or gemstone currently held by the 11.15-carat “Williamson Pink Star” (sold for $57.7 million/$5.2 million per carat), noting that $35 million/$3.3 million per carat is the diamond’s low estimate.
“This color is the most beautiful and concentrated shade of pink in diamonds I have ever seen or has ever come to market,” said Quig Bruning, head of Sotheby’s Jewelry Americas. “The Eternal Pink’s immense presence and great rarity make it comparable to ultimate masterpieces of art—far rarer than a Magritte or a Warhol.”
Related stories will be right here …
Today, Sotheby’s announced the auction of a 10.57-carat internally flawless, fancy vivid purplish pink diamond known as “The Eternal Pink” and described as, “arguably the most significant pink diamond to ever appear at auction.”
The diamond will headline Sotheby’s June 8 jewelry auction in New York and is projected to sell for at least $35 million, or $3.3 million per carat, the highest price-per-carat estimate placed on a diamond or gemstone offered at auction, the auction house said.
It said the diamond will challenge the price-per-carat record for a diamond or gemstone currently held by the 11.15-carat “Williamson Pink Star” (sold for $57.7 million/$5.2 million per carat), noting that $35 million/$3.3 million per carat is the diamond’s low estimate.
“This color is the most beautiful and concentrated shade of pink in diamonds I have ever seen or has ever come to market,” said Quig Bruning, head of Sotheby’s Jewelry Americas. “The Eternal Pink’s immense presence and great rarity make it comparable to ultimate masterpieces of art—far rarer than a Magritte or a Warhol.”
Debswana, the joint venture between De Beers Group and the government of Botswana, mined the 23.78-carat rough diamond that became The Eternal Pink at its Damtshaa mine in 2019. (Damtshaa currently is on care and maintenance, meaning it is not producing.)
Diacore, which has cut some of the world’s most valuable diamonds, including the rough that became the Williamson Pink Star, took six months to transform the nearly 24-carat pink rough into a cushion-shaped, internally flawless diamond.
The Eternal Pink in a setting. Debswana mined the diamond in Botswana and fancy diamond specialists Diacore cut the rough over a six-month period.
The Eternal Pink’s appearance at auction this June follows an interesting end of 2022 for natural colored diamonds at auction.
While the Williamson Pink Star exceeded expectations and set a new price-per-carat record when Sotheby’s Hong Kong sold it in October 2022, the final sale price for the “Fortune Pink,” an 18.18-carat fancy vivid pink, was at the low end of its estimated range the following month at Christie’s Geneva.
In December, Christie’s had to pull another fancy vivid pink diamond from auction, this one weighing 13.15 carats. News reports later emerged that the auction house had withdrawn the diamond from its jewelry auction because it allegedly was stolen.
In addition, three blue diamonds from an eight-stone collection titled “The De Beers Exceptional Blue Collection” didn’t sell when Sotheby’s put them up for auction.
A 5.53-carat fancy vivid blue failed to find a buyer at Sotheby’s Geneva in November, and nobody bought the 3.24-carat fancy vivid blue or the 2.08-carat fancy intense blue offered at Sotheby’s New York the following month.
Sotheby’s is slated to publicly unveil The Eternal Pink Saturday in Hong Kong, coinciding with the auction house’s celebrations around its 50th anniversary in Asia.
Following its debut, the stone will make stops in Dubai, Singapore, Shanghai, Taiwan and Geneva (exact dates to come).
The Eternal Pink eventually will come to New York, where it will anchor Sotheby’s “Magnificent Jewels” auction on June 8.
More on Auctions
The Latest
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent StatusVivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education FoundationIn addition, a slate of new officers and trustees were appointed to the board.
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail MemberWitt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno AwardLaurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry HeistThe man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago JewelerMichael Helfer has taken the reins, bringing together two historic Chicago jewelry names.
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift GuideThe guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin RingRosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday CampaignThe “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the AmericasLuxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.
