AuctionsMar 21, 2023
Marlene Dietrich’s Van Cleef & Arpels Bracelet Going Up for AuctionAuctionsMar 29, 2023
10.57-Carat Purplish Pink Diamond Expected to Sell for $35M+
Sotheby’s will auction the diamond, which it says is “arguably the most significant pink diamond to ever appear at auction,” in June.
Sotheby’s said “The Eternal Pink” is “the most vivid pink diamond to ever come to market.” The 10.57-carat IF, fancy vivid purplish pink diamond is the highlight of Sotheby’s June 8 jewelry auction.
New York—It’s said that diamonds are forever, and it appears at least one is “Eternal.”
Today, Sotheby’s announced the auction of a 10.57-carat internally flawless, fancy vivid purplish pink diamond known as “The Eternal Pink” and described as, “arguably the most significant pink diamond to ever appear at auction.”
The diamond will headline Sotheby’s June 8 jewelry auction in New York and is projected to sell for at least $35 million, or $3.3 million per carat, the highest price-per-carat estimate placed on a diamond or gemstone offered at auction, the auction house said.
It said the diamond will challenge the price-per-carat record for a diamond or gemstone currently held by the 11.15-carat “Williamson Pink Star” (sold for $57.7 million/$5.2 million per carat), noting that $35 million/$3.3 million per carat is the diamond’s low estimate.
“This color is the most beautiful and concentrated shade of pink in diamonds I have ever seen or has ever come to market,” said Quig Bruning, head of Sotheby’s Jewelry Americas. “The Eternal Pink’s immense presence and great rarity make it comparable to ultimate masterpieces of art—far rarer than a Magritte or a Warhol.”
Related stories will be right here …
Today, Sotheby’s announced the auction of a 10.57-carat internally flawless, fancy vivid purplish pink diamond known as “The Eternal Pink” and described as, “arguably the most significant pink diamond to ever appear at auction.”
The diamond will headline Sotheby’s June 8 jewelry auction in New York and is projected to sell for at least $35 million, or $3.3 million per carat, the highest price-per-carat estimate placed on a diamond or gemstone offered at auction, the auction house said.
It said the diamond will challenge the price-per-carat record for a diamond or gemstone currently held by the 11.15-carat “Williamson Pink Star” (sold for $57.7 million/$5.2 million per carat), noting that $35 million/$3.3 million per carat is the diamond’s low estimate.
“This color is the most beautiful and concentrated shade of pink in diamonds I have ever seen or has ever come to market,” said Quig Bruning, head of Sotheby’s Jewelry Americas. “The Eternal Pink’s immense presence and great rarity make it comparable to ultimate masterpieces of art—far rarer than a Magritte or a Warhol.”
Debswana, the joint venture between De Beers Group and the government of Botswana, mined the 23.78-carat rough diamond that became The Eternal Pink at its Damtshaa mine in 2019. (Damtshaa currently is on care and maintenance, meaning it is not producing.)
Diacore, which has cut some of the world’s most valuable diamonds, including the rough that became the Williamson Pink Star, took six months to transform the nearly 24-carat pink rough into a cushion-shaped, internally flawless diamond.
The Eternal Pink in a setting. Debswana mined the diamond in Botswana and fancy diamond specialists Diacore cut the rough over a six-month period.
The Eternal Pink’s appearance at auction this June follows an interesting end of 2022 for natural colored diamonds at auction.
While the Williamson Pink Star exceeded expectations and set a new price-per-carat record when Sotheby’s Hong Kong sold it in October 2022, the final sale price for the “Fortune Pink,” an 18.18-carat fancy vivid pink, was at the low end of its estimated range the following month at Christie’s Geneva.
In December, Christie’s had to pull another fancy vivid pink diamond from auction, this one weighing 13.15 carats. News reports later emerged that the auction house had withdrawn the diamond from its jewelry auction because it allegedly was stolen.
In addition, three blue diamonds from an eight-stone collection titled “The De Beers Exceptional Blue Collection” didn’t sell when Sotheby’s put them up for auction.
A 5.53-carat fancy vivid blue failed to find a buyer at Sotheby’s Geneva in November, and nobody bought the 3.24-carat fancy vivid blue or the 2.08-carat fancy intense blue offered at Sotheby’s New York the following month.
Sotheby’s is slated to publicly unveil The Eternal Pink Saturday in Hong Kong, coinciding with the auction house’s celebrations around its 50th anniversary in Asia.
Following its debut, the stone will make stops in Dubai, Singapore, Shanghai, Taiwan and Geneva (exact dates to come).
The Eternal Pink eventually will come to New York, where it will anchor Sotheby’s “Magnificent Jewels” auction on June 8.
More on Auctions
The Latest
IndependentsMay 09, 2025
Lugano Diamonds CEO Resigns Amid Internal InvestigationMoti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.
CollectionsMay 09, 2025
Pieces of the Week: Marie Lichtenberg’s Collaborations for Mother’s DayLichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.
SourcingMay 09, 2025
Gemfields Resumes Emerald Mining in ZambiaThe miner announced plans to recommence open-pit mining at Kagem.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.
Weekly QuizMay 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsMay 08, 2025
5 ‘Superfine’ Met Gala Jewelry MomentsAssociate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.
Supplier BulletinMay 08, 2025
Instappraise Introduces Game-Changing Trifold Appraisal FormatSponsored by Instappraise
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
FinancialsMay 08, 2025
Brilliant Earth Notes an Uptick in Engagement Ring Sales in Q1CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.
IndependentsMay 08, 2025
Margot McKinney Lands in the U.S. With New BoutiqueThe brand’s first independent location outside of Australia has opened in Beverly Hills, California.
IndependentsMay 08, 2025
Verragio Announces New Regional Sales ManagerCathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.
FinancialsMay 07, 2025
Pandora Posts Strong Q1, Plans for TariffsThe company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.
ColumnistsMay 07, 2025
The Smart Lab: Building a Seasonal Marketing Strategy for Mother’s Day and BeyondConnecting with your customers throughout the year is key to a successful holiday marketing push.
SourcingMay 07, 2025
Gemfields Says Emerald Sales Improved in Latest AuctionIts commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.
TechnologyMay 07, 2025
Punchmark’s Latest Podcast Features a Very Special Guest National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.
Events & AwardsMay 06, 2025
Here’s Who Made Jewelers of America’s New ‘20 Under 40’ ListExpanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.
IndependentsMay 06, 2025
Sissy's Log Cabin Opens New StoreLocated in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.
IndependentsMay 06, 2025
Gunderson’s Jewelers to Be Featured on ‘World’s Greatest’ TV SeriesThe episode about the family-owned jeweler will premiere May 17.
IndependentsMay 05, 2025
Zadok Jewelers Opens Store in AustinThe Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.
SourcingMay 05, 2025
Crater of Diamonds Yields 4-Carat Brown Diamond“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.
TrendsMay 02, 2025
Ring Concierge, Kraft Partner on Mother’s Day Macaroni Necklace The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.
CollectionsMay 02, 2025
Piece of the Week: Angely Martinez’s Emerald Promise RingSet with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.
MajorsMay 02, 2025
Stuller’s New Bridal Catalog Is Here“Bridal 2025–2026” includes popular styles and a dedicated section for quick pricing references of lab-grown diamond bridal jewelry.
SourcingMay 01, 2025
Tariffs & Colored Gemstones: Relying on Stock, Considering the Ripple EffectThough currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.
MajorsMay 01, 2025
Peek Inside David Yurman’s New Miami Flagship StoreLocated in Miami’s Design District, the 4,000-square-foot store is an homage to David and Sybil Yurman’s artistic roots.
TrendsMay 01, 2025
Amanda’s Style File: 20 Pieces of Emerald Jewelry for MayMay babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.
MajorsMay 01, 2025
Jewelers of America Opens Applications for 2025 ScholarshipsThe deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.
