Technology

Version 2.0 of the NDC’s ‘Assure’ Directory Is Now Live

TechnologyNov 21, 2022

Version 2.0 of the NDC’s ‘Assure’ Directory Is Now Live

Assure is the program the Natural Diamond Council launched in 2019 to test lab-grown diamond screening devices.

20221121_NDC Assure 2.jpg
The directory for instruments verified so far in the second round of Assure, the Natural Diamond Council’s third-party testing and verification program for diamond screening devices, is now available online.
New York—The Natural Diamond Council announced last week that version 2.0 of the Assure online directory is now live.

Assure is the program NDC launched in 2019 to test and analyze the performance of as many diamond verification instruments—devices designed to tell the difference between natural and lab-grown diamonds, as well as diamond simulants—on the market as possible.

Underwriters Laboratories (UL) in Canton, Massachusetts, and the University of Antwerp in Belgium perform the testing.  

NDC said this second round of the program and its updated directory show the results of testing the machines on an updated sample of natural diamonds, lab-grown diamonds, and diamond simulants in a range of sizes. 

The sample is curated to reflect goods currently in the market, as well as “individual stones that anticipate future trends and pose some of the greatest challenges,” NDC said. 

“It would be no good to test these machines using synthetic stones that are known to be easier to identify,” explained Grant Mobley, NDC’s jewelry and watch editor. “We need to make sure these machines work under the most difficult scenarios possible with the most difficult-to-identify stones as possible, as well as the most common types of synthetics on the market. 

“In order to do this, we work with gem labs to secure the most common types of stones as well as stones they have identified as more difficult to identify. These more difficult stones are usually very rare on the market, some developed specifically to try to ‘fool’ the machines, but we want to make sure the machines can test them regardless.”

The second version of the program also tests diamonds already set into jewelry, whether in an open- or closed-back mounting.

 Related stories will be right here … 

Currently, there are only three lab-grown diamond screening devices listed in the Assure 2.0 directory: De Beers Group’s DiamondSure and SynthDetect, and M-Screen Ultra from HRD Antwerp.

Mobley said “many more” will be added in the coming weeks as manufacturers submit their newest machines to test.

He also noted the Assure program is ongoing, so as new machines come to market, NDC will work with the manufacturer to try to get them in for testing. 

NDC said this updated version of the online directory has improved search filters to allow users to more easily find instruments based on their needs: types of diamonds used, volumes of diamonds processed, size of device, level of expertise required, etc.

The new portal also provides more details on the Assure 2.0 program as well as information on how to protect the integrity of the diamond pipeline.

Previously published test results will still be available via the Assure 1.0 directory

Manufacturers of diamond verification instruments can now submit to the program both new and existing instruments whose Assure verification is about to expire. (Companies that submit machines for testing receive an “Assure Tested” sticker to place on their instruments. The results, and the sticker, are good for two years. After that, the machine must be resubmitted for testing to still claim to be “Assure Tested.”)

For more information or questions, email assure@naturaldiamonds.com

The Latest

Graphic for Episode 8 of the My Next Question podcast
PodcastsAug 19, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLinden

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Mike Alexander and Scott Murphy
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

Spinelli Kilcollin Trade-In Bar Program Imagery
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In Program

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Woman wearing Zales jewelry
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every Day

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Weekly QuizAug 13, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Former GJEPC Chairman and second-generation Indian diamantaire Vasant Mehta
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

Alfredo Colmenero-Martinez and Jarren Frazier
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash Robbery

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The Retail Smiths Principal Partner and National Jeweler columnist Peter Smith
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

Police car with lights on
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

Ring Concierge x 818 Tequila Bridal Giveaway
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on Giveaway

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

Louis Comfort Tiffany Poppy lampshade drawing
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The Met

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Spinelli Kilcollin Inara Ring
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ Collection

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

Ft. Lauderdale Jewelry, Antique, & Object Show logo
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to Florida

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

Karl Getschel and Bob Yanega of Smyth Jewelers
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth Location

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Stock image of a gavel
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

Paul Morelli Wavey Vine Earrings
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace Color

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Cover.jpg
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk About

Sponsored by American Gem Trade Association

Two Pandora Talisman pendants
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales Fall

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

Cuckoo Cuckoo Cadbury Conundrum egg
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction Record

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Picture of 2,488 carat rough diamond next to tweezers, a golf ball, and a loupe
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

John Hardy Heishi Collection Campaign Imagery
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with Color

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

Jean Dousset Westfield Valley Fair
Lab-GrownAug 13, 2026
Jean Dousset Opens Third Store

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

Legacy emerald
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Surveillance image of jewelry thieves
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap Scheme

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

The Finsch Diamond Mine in South Africa, owned by Petra Diamonds Ltd.
SourcingAug 12, 2026
Another Diamond Mine Poised to Close

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Stock image of gavel, handcuffs, and law books
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of Boss

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy