Independents

Shreve & Co. to move from storied SF location

IndependentsFeb 29, 2016

Shreve & Co. to move from storied SF location

After 109 years in the same building, skyrocketing rents in San Francisco are forcing the retailer to relocate, though it’s moving to a larger space that will allow it to expand and remodel. 

20150501_ShreveCo-Article.jpg
An interior shot of Shreve&Co.’s current store in San Francisco’s Union Square; the retailer expects to move sometime in spring 2016

San Francisco--As rents in San Francisco continue to skyrocket, luxury jewelry retailer Shreve & Co. will relocate from the space it’s occupied for more than a century.

The store has been at its current location on the corner of Post Street and Grant Avenue in the city’s Union Square neighborhood since March 1906.

It moved in just a month before the San Francisco earthquake and fire devastated the city, and is now the oldest retail business in San Francisco and was the only jeweler to survive that catastrophe, according to the company.

Lane Schiffman, vice president at Shreve & Co. parent company Schiffman’s, told National Jeweler that they tried hard to renegotiate the lease but were unable to since they were outbid “in a very aggressive market.”

While it’s not certain at this time exactly when the retailer will be moving, he said they’re hopeful that the store can remain in the Shreve Building until spring 2016.

Schiffman said that even though they’re sad to be leaving that location, they also see it as an opportunity to find a new space that will accommodate the growth goals they have for the store, especially since they’ve already been talking about expansion.

“We’re extremely excited to have the opportunity to move forward,” he said. “The advantage to this is that we can do a really major makeover with new spaces, better lighting and cases, and the ability to present our brands in the prestigious manner that they (the brands) would really like.”

Though he couldn’t yet release specifics about the new location, he did confirm that it will be very close to the existing space, and indeed will be bigger in size than the current 4,300-square-foot Shreve & Co. store.

“We’re a very healthy, thriving business, and we really have no debt. And this isn’t the first time we’ve had to move. So we feel that we have enough experience with all of those stores to make this future move a real success.”

He also noted that the San Francisco real estate is definitely a “hot market” right now, and that a lot of international influence has been entering the market, with big international companies buying prime spaces in the city.

Other brands that are in the Union Square neighborhood within blocks of Shreve & Co. include Bulgari, Christian Dior, Gucci, Prada, Tiffany & Co., and Cartier.

The SF Gate

reports that jeweler Harry Winston will move into the space after Shreve, though that information could not be confirmed by the building management before press time.

In addition to its flagship store in San Francisco, Shreve & Co. also has stores in Palo Alto, Calif., and Portland, Ore. It has been part of Greensboro, N.C.-based Schiffman’s since 1992. 

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Unheated Paraiba
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s

The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.

Photo from 2026 Jewelers of America Fly-In
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In

Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.

Nanis Sway Earrings
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror

Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

De Beers Group’s SynthDetect 2 diamond screening instrument
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine

SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.

Weekly QuizSep 17, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
14th century gold seal ring
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 Friends

Two metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.

Stock image of shipping containers
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s Desk

The bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

John Carter and Michael Richards
Events & AwardsSep 17, 2026
This Is the Winner of the 2026 Robert M. Shipley Award

The American Gem Society presented the annual award to a former president of its board.

Cynthia Erivo x Zoe Chicco The Chrysalis Capsule Collection Campaign
CollectionsSep 17, 2026
Cynthia Erivo, Zoë Chicco’s Jewelry Collab Is an Ode to Transformation

The “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.

Kevin Patton
Events & AwardsSep 17, 2026
Louisiana Retailer Kevin Patton Wins Lifetime Achievement Award

Jewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.

Graphic for episode 9 of My Next Question featuring Pamela Froman and Remy Sasha
PodcastsSep 16, 2026
Episode 9: Remembering Cindy Edelstein

Two special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.

L’Objet x Jessica McCormack Homeware Collection
CollectionsSep 16, 2026
Jessica McCormack, L’Objet Collab on Homewares Collection

McCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.

Stock image of police cars with flashing lights
CrimeSep 16, 2026
JSA Issues Warning to NJ Jewelers After Rash of Smash and Grabs

Nine New Jersey jewelers have been victims of smash-and-grab robberies this year, prompting JSA to circulate a list of recommendations.

Midas Chain’s House of Midas Bridal Catalog
MajorsSep 16, 2026
Midas Chain Releases ‘House of Midas’ Bridal Catalog

The new bridal catalog features the latest jewelry collections and designs from timeless classics to modern silhouettes.

Florence Pugh Wearing Bulgari at 2026 Primetime Emmy Awards
EditorsSep 15, 2026
2026 Emmys Jewelry: An Either/Or Proposition

Stars wore either a necklace or earrings at 78th Primetime Emmy Awards but rarely both, Natalie Francisco notes.

Technology Therapy Group founder and CEO Jennifer Shaheen
ColumnistsSep 15, 2026
The Levels Your Website Must Clear Before AI Recommends You

Jennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.

Signet Jewelers Joan Hilson
EditorsSep 15, 2026
Q&A: Signet Jewelers’ Joan Hilson on Diamond Demand, the Holidays

Hilson, Signet’s chief operating and financial officer, discussed Q2, resurgent natural diamond demand, and why Blue Nile is a standout.

The Retail Smiths Principal Sherry Smith
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your Christmas

The stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.

The “Pragnell Kimberley Sunshine Diamond,” 22.09 carats and fancy yellow
AuctionsSep 14, 2026
22 Carats of ‘Sunshine’ Are Up for Auction

The 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.

Greenwich St. Jewelers Adornos photography exhibit
IndependentsSep 14, 2026
Greenwich St. Jewelers to Unveil Photography Exhibition

“Adornos: Jewelry, Memory & What We Pass Down” honors the jewelry’s importance to New York City’s Latine communities.

Stock image of rough emeralds mined by Gemfields
SourcingSep 14, 2026
Gemfields Sells All Lots at First Emerald Auction in 9 Months

The company’s managing director of sales said the results demonstrate “continued strong demand for commercial-quality emeralds.”

Kealeboga Pule and Black Coffee
SourcingSep 14, 2026
Diamonds Do Good Pledges Support for Eye Care Program

The nonprofit awarded a grant to the Gift of Sight initiative spearheaded by South African musician Black Coffee.

Greenwich St. Jewelers Scattered Sapphire Cigar Band
CollectionsSep 11, 2026
A Sapphire ‘Stardust’ Ring From Greenwich St. Jewelers

The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.

Make A Wish East Tennessee
MajorsSep 11, 2026
The Wishing Place by JTV Opens

The jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.

The Edge logo
Events & AwardsSep 11, 2026
The Edge Awards Scholarships to 2 Young Jewelry Professionals

The recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.

Steven Lagos and Keith Rolfe
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO

Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy