The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
Rare Earth Mining Co.’s Bill Heher Dies at 72
The passionate gem lover helped bring more than 300 different varieties of stones to the gem trade.

Though he started his career as a teacher, Heher eventually went into the world of gems and fossils, bringing interesting and unique pieces to the world through his company.
Heher had a “zest for the unexplored, rarely seen,” according to an online obituary. He started traveling in his 20s, venturing to the top of Mount Kilimanjaro—which led to his introduction to gemstones—and visiting cities like Hong Kong; Idar-Oberstein, Germany; São Paolo, Brazil; and New Delhi, India.
Everywhere he went, he immersed himself in the culture and made lifelong friends, seamlessly combining business and pleasure throughout his career, his family said.
Heher opened Rare Earth Mining Co. in 1968; the company works with more than 300 materials and is always a popular booth during the Tucson gem shows.
Heher had an incredible passion for what he did.
An excerpt from a 2021 profile in AGTA’s Prism reads: “His love for his material was something I had never seen before. A few times, my father literally cried at the booth when a customer bought out his ‘My Best’ collection. It contained ‘The Volcano,’ ‘The Eye of the Leopard,’ and a few Munsteiner pieces he wanted to travel with and show to the world. To see them not with him anymore was a very emotional experience for him.”
He also opened and operated the Rare Earth Gallery in Redding, Connecticut, where he constructed a mine where kids could hunt for treasures and have birthday parties.
Heher served on the board of the American Gem Trade Association, which he called one of his “crowning achievements,” according to the Prism profile.
He was known as a master storyteller with an infectious smile and a passion for life.
“Devoted to his family, the family gemstone business, to education and adventure, and to AGTA, Bill’s loss will be felt deeply,” AGTA said in its ePrism newsletter this week. “Our thoughts are with the Heher family.”
Billi was preceded in death by his brother, John H. Heher; mother, Marion Hoadley Heher; and father, John Sylvester Heher.
He is survived by his wife, Cynthia Lynn Manson Heher; son William Wallace Heher and his wife Julie Shattuck Heher; son Curtis Andrew Heher and his wife Kerry Jane Heher; and many grandchildren.
A celebration of his life will be held on Sunday, Aug. 7 from 4-8 p.m. at the Starkweather House at the Nichols Improvement Association, 1773 Huntington Tpke., Trumbull, Connecticut.
His family said to come dressed comfortably to laugh, tell stories, and to celebrate the husband, father, and friend that he was.
In lieu of flowers, the family asked that contributions be made to one of Heher’s passions—the Nichols Improvement Association or Trumbull Little League.
The Latest

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.


Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.



























