CollectionsJun 28, 2022
Melissa Kaye’s New Collection Doubles the ColorCollectionsJul 08, 2022
See the Collection Crafted Around the Cruzeiro Mine’s Brazilian Gemstones
A collaboration between the mine and five Brazilian jewelry designers was on display at the 2022 Couture Show.
Fiszman Jewel’s bracelet featuring 96.35 carats of bi-color tourmaline and 6.55 carats of diamonds in 18-karat gold ($133,700)
Las Vegas—Thanks to a partnership between brand development agency Julls and the Cruzeiro mine, Brazilian designers and Brazilian gemstones were in the spotlight at the recent Couture show in Las Vegas.
The mine and agency invited a select group of designers from or based in Brazil to create an exclusive collection using the miner’s gemstones to present at the jewelry trade show.
The Julls x Cruzeiro collection comprises designs from Bia Tambelli, Carolina Neves, Casa Castro, Fiszman Jewel, and Loxus Joias.
It features 15 pieces, ranging in price from $9,660 to $133,700.
Julls works with Brazilian independent jewelry designers to introduce and represent them in international markets.
The Cruzeiro mine, located in Minas Gerais, Brazil, has been managed by the Neves family since 1982, when brothers Antonio and Jose Neves acquired it and founded Nevestones.
They sold almost everything they had to support their vision, but it wasn’t long before they were rewarded with big finds.
The Cruzeiro mine in Minas Gerais, Brazil, is a mineral-rich area best known for its tourmalines.
The mine is located on a mountain about two hours outside of Governador Valadares in Minas Gerais, Brazil, surrounded by lush green scenery.
It produces about eight tons of tourmaline per year.
The mine is located in a mineral-rich area that produces several different gems, including quartz, morganite, and aquamarine, but it’s tourmaline that really put the mine on the map. Consistently averaging eight tons of tourmaline per year and producing for more than four decades has made Cruzeiro the “world’s most productive tourmaline mine,” Guild Gem Lab said in a 2019 article.
Of those eight tons of tourmaline per annum, about 40 percent is black tourmaline, 30 percent is green, 20 percent is pink, 5 percent is blue or indicolite, and 5 percent is rubellite.
The collaboration marks Cruzeiro’s first with Julls, which chose the mine not only for the quality of its gems but also because its fair mining practices and reputation in the international gem market made it the right partner to help showcase the chosen designers.
“Visiting the mine was such a life-changing experience,” said Debora Lucki, who oversees communications and opening new markets for Julls.
“At the end of the day, everybody cares for the planet … Once they are touched by the fair mining process, there’s no way back!”
See: Jewels from the Julls x Cruzeiro Mine Collection
Casa Castro’s earrings featuring carved jade, 6.67 carats of rubellite, 0.32 carats of diamonds, and 18-karat gold ($27,472.75)
This four-finger ring from Loxus Joias features blue tourmaline (6.71 carats), diamonds (1.04 carats), and 18-karat white gold ($9,660).
Bia Tambelli Creations’ 18-karat gold earrings with 13.2 carats of tourmaline in 22.5 carats of rock crystal and 1.5 carats of diamond accents ($49,600)
This 18-karat gold necklace from Carolina Neves is made with 14.85 carats of green tourmaline, 1 carat of blue tourmaline, 22.85 carats of pink tourmaline, and 0.81 carats of diamond accents ($49.600).
Its presence at the 2022 Couture show also marked the first time Julls had its own booth at the event.
“Telling this story at Couture for the people who really care for the environment makes the process and the work make sense, and we felt even more powerful to present the final fine jewelries for the retailers,” Lucki said.
Julls said they will continue the partnership, with plans to have an even bigger space at Couture next year, with more designers included and more pieces showcased.
More on Collections
The Latest
SourcingSep 04, 2025
Lucara Unveils Unusual 37-Carat Pink DiamondThe Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.
Events & AwardsSep 04, 2025
27 Can’t-Miss Converge Sessions, Events From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
WatchesSep 04, 2025
Breitling Takes Its NFL Game to the Next Level Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.
Weekly QuizAug 29, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsSep 04, 2025
The NYC Jewelry, Antique, & Object Show Returns in NovemberNYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.
SourcingSep 03, 2025
Gemfields Confirms Completion of Fabergé SaleU.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsSep 03, 2025
These Are the Nearly 300 Claire’s Stores Set to CloseA new court filing details the locations of the stores that will close, as well as the 830 that will remain open.
MajorsSep 03, 2025
Stuller Releases 2 New Catalogs The new catalogs are “Tools, Equipment, & Metals” and “Findings & Metals.”
TrendsSep 03, 2025
Amanda’s Style File: A Perfect BirthstoneSapphire’s variety of colors make it the perfect birthstone for September.
FinancialsSep 02, 2025
Lab-Grown Diamonds, Lower-Priced Fashion Jewelry Drive Signet Jewelers’ Q2 SalesThe retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.
MajorsSep 02, 2025
Birks CEO Jean-Christophe Bédos Steps DownNiccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.
MajorsSep 02, 2025
Harry Winston Opens Its Largest Flagship in JapanThe three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.
AuctionsAug 29, 2025
Sotheby’s UAE Sale to Feature 32-Carat Fancy Vivid Orangy Pink DiamondThe highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.
FinancialsAug 29, 2025
Movado’s Q2 Sales Rebound Despite Tariff ImpactCEO Efraim Grinberg noted a resurgence in the fashion watch market.
Supplier BulletinAug 28, 2025
Clientbook Is Helping Jewelers Turn Clienteling Challenges into Wins with Hands-On Training and CoachingSponsored by Clientbook
GradingAug 28, 2025
GIA’s New ‘Quality Assessment’ for Lab-Grown Diamonds Is Coming It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.
SourcingAug 28, 2025
Botswana Declares Public Health Emergency Amid Diamond Sales SlumpPresident Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.
MajorsAug 28, 2025
Borsheims Names New Jewelry BuyerFormer Free People buyer Afton Robertson-Kanne recently joined the retailer.
IndependentsAug 28, 2025
Sissy’s Log Cabin Donates School Supplies to Memphis StudentsThe jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.
EditorsAug 27, 2025
Taylor Swift’s Engagement Ring Is a Fairy Tale for Vintage Diamond CutsThe singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.
SourcingAug 27, 2025
11,685-Carat Emerald Recovered From Zambia’s Kagem MineDubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.
SurveysAug 27, 2025
Consumer Confidence Slips in August Amid Job, Income WorriesPlans for dining out, booking vacations, and buying big-ticket items were down.
CollectionsAug 27, 2025
Mined + Found’s New Collection Gets Playful The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.
CollectionsAug 26, 2025
Does Your Jewelry Stack Need a Snack?Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.
WatchesAug 26, 2025
Nick Jonas Gets Nostalgic in New Fossil CampaignThe Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.
