CollectionsJun 28, 2022
Melissa Kaye’s New Collection Doubles the ColorCollectionsJul 08, 2022
See the Collection Crafted Around the Cruzeiro Mine’s Brazilian Gemstones
A collaboration between the mine and five Brazilian jewelry designers was on display at the 2022 Couture Show.
Fiszman Jewel’s bracelet featuring 96.35 carats of bi-color tourmaline and 6.55 carats of diamonds in 18-karat gold ($133,700)
Las Vegas—Thanks to a partnership between brand development agency Julls and the Cruzeiro mine, Brazilian designers and Brazilian gemstones were in the spotlight at the recent Couture show in Las Vegas.
The mine and agency invited a select group of designers from or based in Brazil to create an exclusive collection using the miner’s gemstones to present at the jewelry trade show.
The Julls x Cruzeiro collection comprises designs from Bia Tambelli, Carolina Neves, Casa Castro, Fiszman Jewel, and Loxus Joias.
It features 15 pieces, ranging in price from $9,660 to $133,700.
Julls works with Brazilian independent jewelry designers to introduce and represent them in international markets.
The Cruzeiro mine, located in Minas Gerais, Brazil, has been managed by the Neves family since 1982, when brothers Antonio and Jose Neves acquired it and founded Nevestones.
They sold almost everything they had to support their vision, but it wasn’t long before they were rewarded with big finds.
The Cruzeiro mine in Minas Gerais, Brazil, is a mineral-rich area best known for its tourmalines.
The mine is located on a mountain about two hours outside of Governador Valadares in Minas Gerais, Brazil, surrounded by lush green scenery.
It produces about eight tons of tourmaline per year.
The mine is located in a mineral-rich area that produces several different gems, including quartz, morganite, and aquamarine, but it’s tourmaline that really put the mine on the map. Consistently averaging eight tons of tourmaline per year and producing for more than four decades has made Cruzeiro the “world’s most productive tourmaline mine,” Guild Gem Lab said in a 2019 article.
Of those eight tons of tourmaline per annum, about 40 percent is black tourmaline, 30 percent is green, 20 percent is pink, 5 percent is blue or indicolite, and 5 percent is rubellite.
The collaboration marks Cruzeiro’s first with Julls, which chose the mine not only for the quality of its gems but also because its fair mining practices and reputation in the international gem market made it the right partner to help showcase the chosen designers.
“Visiting the mine was such a life-changing experience,” said Debora Lucki, who oversees communications and opening new markets for Julls.
“At the end of the day, everybody cares for the planet … Once they are touched by the fair mining process, there’s no way back!”
See: Jewels from the Julls x Cruzeiro Mine Collection
Casa Castro’s earrings featuring carved jade, 6.67 carats of rubellite, 0.32 carats of diamonds, and 18-karat gold ($27,472.75)
This four-finger ring from Loxus Joias features blue tourmaline (6.71 carats), diamonds (1.04 carats), and 18-karat white gold ($9,660).
Bia Tambelli Creations’ 18-karat gold earrings with 13.2 carats of tourmaline in 22.5 carats of rock crystal and 1.5 carats of diamond accents ($49,600)
This 18-karat gold necklace from Carolina Neves is made with 14.85 carats of green tourmaline, 1 carat of blue tourmaline, 22.85 carats of pink tourmaline, and 0.81 carats of diamond accents ($49.600).
Its presence at the 2022 Couture show also marked the first time Julls had its own booth at the event.
“Telling this story at Couture for the people who really care for the environment makes the process and the work make sense, and we felt even more powerful to present the final fine jewelries for the retailers,” Lucki said.
Julls said they will continue the partnership, with plans to have an even bigger space at Couture next year, with more designers included and more pieces showcased.
Editors' Picks
Sponsored by
More on Collections
The Latest
TrendsMay 02, 2025
Ring Concierge, Kraft Partner on Mother’s Day Macaroni Necklace The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.
MajorsMay 02, 2025
Stuller’s New Bridal Catalog Is Here“Bridal 2025–2026” includes popular styles and a dedicated section for quick pricing references of lab-grown diamond bridal jewelry.
SourcingMay 01, 2025
Tariffs & Colored Gemstones: Relying on Stock, Considering the Ripple EffectThough currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
MajorsMay 01, 2025
Peek Inside David Yurman’s New Miami Flagship StoreLocated in Miami’s Design District, the 4,000-square-foot store is an homage to David and Sybil Yurman’s artistic roots.
Weekly QuizMay 01, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsMay 01, 2025
Amanda’s Style File: 20 Pieces of Emerald Jewelry for MayMay babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.
MajorsMay 01, 2025
Jewelers of America Opens Applications for 2025 ScholarshipsThe deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.
Brought to you by
Emerging Jewelers Accelerator Program Announces Second Cohort of Aspiring Jewelry Entrepreneurs Six new retail businesses were selected for the 2025 program, which began in January.
SurveysApr 30, 2025
Consumer Confidence Hits Pandemic-Level Low Amid Tariff ConcernsWhat’s really worrying U.S. consumers isn’t the present situation; it’s what the economy is going to look like six months from now.
Events & AwardsApr 30, 2025
Instore Show Debuts New Name, Look, and FocusNow called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.
SourcingApr 30, 2025
GemGuide Has a New Pricing Chart for Colombian EmeraldsIt includes pricing for unenhanced Colombian emeralds in the fine to extra fine range.
AuctionsApr 29, 2025
‘Golconda Blue’ Diamond Pulled From AuctionThe 23-carat fancy vivid blue diamond, set to headline Christie’s May jewelry auction, was expected to sell for as much as $50 million.
IndependentsApr 29, 2025
Maryland Jeweler to Close After 36 YearsG.B. Heron Jewelers in Salisbury, Maryland, is set to close as its owner, Jeff Cassels, retires.
ColumnistsApr 29, 2025
Google Ads vs. Social Media Ads: Which Are More Effective?Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.
SourcingApr 29, 2025
Gemfields Mini Ruby Auction Achieves $7MThe miner said its April sale featured a mix of commercial-quality primary rubies and secondary rubies of varying quality.
CrimeApr 28, 2025
Customs Seizes Nearly 2,000 Pieces of Counterfeit Van Cleef & Arpels JewelryU.S. customs agents in El Paso, Texas, intercepted the package, which would have been worth $9 million if the jewelry was genuine.
TrendsApr 28, 2025
Suzanne Kalan Launches Tech Ring Jacket CollectionHealth monitors become statement pieces when paired with the brand’s new collection of stackable diamond-studded bands.
Events & AwardsApr 28, 2025
JCK Industry Fund Announces 2025 Grant RecipientsTen organizations were selected this year.
IndependentsApr 28, 2025
John Atencio Appoints 2 to Wholesale TeamKim Carpenter and Sam Gevisenheit have joined the brand.
CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal Collection“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
FinancialsApr 25, 2025
Kering’s Jewelry Brands Persevere as Q1 Sales Sink 14%Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.
EditorsApr 25, 2025
Piece of the Week: Deborah Meyers Experience’s ‘The Birds’ EarringsDesigner Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.
SourcingApr 25, 2025
De Beers Sales, Production Fall in Q1 Amid UncertaintyThe company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.
Supplier BulletinApr 24, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. ExpansionSimon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99 A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to NoncomplianceThe company failed to file its quarterly reports in a timely manner.
