Collections

See the Collection Crafted Around the Cruzeiro Mine’s Brazilian Gemstones

CollectionsJul 08, 2022

See the Collection Crafted Around the Cruzeiro Mine’s Brazilian Gemstones

A collaboration between the mine and five Brazilian jewelry designers was on display at the 2022 Couture Show.

Fiszman Jewel’s bracelet featuring 96.35 carats of bi-color tourmaline and 6.55 carats of diamonds in 18-karat gold ($133,700)
Las Vegas—Thanks to a partnership between brand development agency Julls and the Cruzeiro mine, Brazilian designers and Brazilian gemstones were in the spotlight at the recent Couture show in Las Vegas. 
 
The mine and agency invited a select group of designers from or based in Brazil to create an exclusive collection using the miner’s gemstones to present at the jewelry trade show.  
 
The Julls x Cruzeiro collection comprises designs from Bia Tambelli, Carolina Neves, Casa Castro, Fiszman Jewel, and Loxus Joias

It features 15 pieces, ranging in price from $9,660 to $133,700. 
 
Julls works with Brazilian independent jewelry designers to introduce and represent them in international markets. 

The Cruzeiro mine, located in Minas Gerais, Brazil, has been managed by the Neves family since 1982, when brothers Antonio and Jose Neves acquired it and founded Nevestones. 

They sold almost everything they had to support their vision, but it wasn’t long before they were rewarded with big finds.  

  
The mine is located in a mineral-rich area that produces several different gems, including quartz, morganite, and aquamarine, but it’s tourmaline that really put the mine on the map. Consistently averaging eight tons of tourmaline per year and producing for more than four decades has made Cruzeiro the “world’s most productive tourmaline mine,” Guild Gem Lab said in a 2019 article.
 
Of those eight tons of tourmaline per annum, about 40 percent is black tourmaline, 30 percent is green, 20 percent is pink, 5 percent is blue or indicolite, and 5 percent is rubellite. 
 
The collaboration marks Cruzeiro’s first with Julls, which chose the mine not only for the quality of its gems but also because its fair mining practices and reputation in the international gem market made it the right partner to help showcase the chosen designers. 
 
“Visiting the mine was such a life-changing experience,” said Debora Lucki, who oversees communications and opening new markets for Julls. 
 
“At the end of the day, everybody cares for the planet … Once they are touched by the fair mining process, there’s no way back!”
 
See: Jewels from the Julls x Cruzeiro Mine Collection 

Its presence at the 2022 Couture show also marked the first time Julls had its own booth at the event. 
 
“Telling this story at Couture for the people who really care for the environment makes the process and the work make sense, and we felt even more powerful to present the final fine jewelries for the retailers,” Lucki said. 
 
Julls said they will continue the partnership, with plans to have an even bigger space at Couture next year, with more designers included and more pieces showcased.

 Related stories will be right here …
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

WatchesAug 19, 2022
WatchBox Names Jack Forster Global Editorial Director

He was previously editor-in-chief at Hodinkee.

Supplier BulletinAug 18, 2022
Why Online Auctions Are Ideal For Selling Hard-To-Find Jewelry

Sponsored by HiBid

ColumnistsAug 18, 2022
Squirrel Spotting: The Travails of Attracting and Retaining Talent

The job market is tight, making it paramount for employers to have the type of culture employees really crave, Peter Smith writes.

Brought to you by
The American Mined™ Collection: Ethical Sourcing That Matters

Rio Grande provides a pathway to responsibly sourced gemstones.

MajorsAug 18, 2022
Pandora Charms Pet Owners with New Accessories

The jewelry company has also hired a new chief marketing officer.

Weekly QuizAug 18, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
GradingAug 18, 2022
VDB, Lab Grown Source Add 8X to Cut Grade Search Filter

8X is now the top cut grade on both platforms, above Ideal.

CollectionsAug 17, 2022
Playing Doubles: Monica Rich Kosann, Chris Evert Team Up on Tennis Bracelets

It is the first tennis bracelet collab for the legend, whose lost-and-found moment put the term “tennis bracelet” in the jewelry lexicon.

Brought to you by
Knowledge and Skills for Today’s Hot Topics

From laboratory-grown diamonds to design to country-of-origin, GIA's Alumni Collective™ has a seminar to suite your needs.

FinancialsAug 17, 2022
Watches of Switzerland’s US Sales Double in Q1

The company posted a strong start to the year but is cautious about the second half.

Events & AwardsAug 17, 2022
6 Things to Know About the Second HardRock Summit

The event will bring gems, minerals, and fossils under one roof from Sept. 8-11 in Denver.

SourcingAug 17, 2022
Diamond Supplier SRK Pledges 750 Solar-Power Rooftops

The charitable mission is in honor of India’s 75 years of independence.

Lab-GrownAug 16, 2022
Pandora’s Lab-Grown Diamond Line Heads to the U.S.

The announcement preceded the Danish company’s release of its second-quarter results.

ColumnistsAug 16, 2022
The PR Adviser: Describe Your Customer

Columnist Lilian Raji continues her tour of the customer journey by asking, who is your customer? And, what do they like?

EditorsAug 16, 2022
Tiffany’s ‘Lock’ Bangle May Be Its Answer to Cartier’s ‘Love’ Bracelet

The unisex style succeeds in several ways while saying a lot about what’s trending in jewelry, writes Senior Editor, Fashion, Ashley Davis.

CrimeAug 16, 2022
3 Packages Containing $6.9M in Fake Watches, Jewelry Seized in Ohio

Customs officers in Cincinnati intercepted the shipments in early August, finding counterfeit Cartier jewels and Rolex watches.

SourcingAug 15, 2022
Q&A: Moyo Gems Celebrates 3 Years and Many Milestones

In honor of the anniversary, Pact’s Mines to Markets Director Cristina Villegas discusses recent expansion and where it goes from here.

Events & AwardsAug 15, 2022
David Webb to Hold an Exhibition of Its Animal Jewelry

“A Walk in the Woods” will open at the brand’s Madison Avenue flagship this fall.

Events & AwardsAug 15, 2022
Plumb Club, JVC to Hold Webinar on Sustainability Marketing

The Jewelers Vigilance Committee’s Sara Yood will give an overview of what the FTC guidelines currently say and what may be changing.

Lab-GrownAug 12, 2022
Report: State Bank of India to Begin Lending to Lab-Grown Producers

The loans will go mostly to the import of machinery rather than working capital, according to a recent article from The Economic Times.

FinancialsAug 12, 2022
Brilliant Earth’s Fine Jewelry a Hit in Q2

The company is also continuing its retail expansion.

AuctionsAug 12, 2022
2 Rolexes Paul Newman Gave to Stuntman Stan Barrett Head to Auction

The sale also will include a third Rolex, with all three watches tied to Barrett’s 1979 attempt to break the world record for land speed.

CollectionsAug 12, 2022
Piece of the Week: İTÄ Jewelry’s ‘Danza’ Ring

It mixes diamond shapes and colors.

Supplier BulletinAug 11, 2022
AGTA GemFair™ Denver – Back and Better Than Before!

Sponsored by AGTA

AuctionsAug 11, 2022
Sotheby’s Is Preparing its First Art Jewelry Auction This Fall

“Art as Jewelry as Art” features works from artists like Salvador Dalí, Alexander Calder, and Max Ernst.

IndependentsAug 11, 2022
Martin Katz Is Moving to a Penthouse

The jeweler is relocating his Beverly Hills store after 20 years and has begun developing a lifestyle brand.

MajorsAug 11, 2022
Brilliant Earth Opens First Missouri Showroom in St. Louis

It’s the company’s seventh showroom opening this year.

Events & AwardsAug 11, 2022
HRD Antwerp Is Bringing Back Its Jewelry Design Competition

The Belgian organization is calling for entries from all over the world, with an eye on attracting emerging talent.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy