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Watch: A Q&A With Stephen Lussier
The soon-to-retire De Beers executive discusses diamond advertising then vs. now, what he’ll miss most about going to work every day, and more.
Stephen Lussier, De Beers Group’s current executive vice president of Brands & Consumer Markets, is retiring after 37 years in the industry.
Lussier got into the diamond business in the early 1980s. Just out of grad school at Columbia University, he got put on the De Beers account at New York-based advertising agency N.W. Ayer, making the leap to De Beers—and the move to London—a few years later.
He’s been marketing diamonds for the company ever since.
On the latest episode of “My Next Question,” Lussier joined Editor-in-Chief Michelle Graff for a look back, and a look ahead.
He discussed the differences between advertising when he started in the ‘80s vs. now, the biggest missteps of his career, what he’ll miss most about De Beers, and why consumers always come back to diamonds.
Watch the full session above, and please join us for another episode of “My Next Question” on Tuesday, March 15 at 2 p.m.
Senior Editor Brecken Branstrator will interview Angie Ash, executive vice president of Fruchtman Marketing, and Jimmy DeGroot, owner of JewelryStoreTraining.com, about how retailers can get their stores ready for Mother’s Day.
Read more about it and sign up here.
Related stories will be right here …
Lussier got into the diamond business in the early 1980s. Just out of grad school at Columbia University, he got put on the De Beers account at New York-based advertising agency N.W. Ayer, making the leap to De Beers—and the move to London—a few years later.
He’s been marketing diamonds for the company ever since.
On the latest episode of “My Next Question,” Lussier joined Editor-in-Chief Michelle Graff for a look back, and a look ahead.
He discussed the differences between advertising when he started in the ‘80s vs. now, the biggest missteps of his career, what he’ll miss most about De Beers, and why consumers always come back to diamonds.
Watch the full session above, and please join us for another episode of “My Next Question” on Tuesday, March 15 at 2 p.m.
Senior Editor Brecken Branstrator will interview Angie Ash, executive vice president of Fruchtman Marketing, and Jimmy DeGroot, owner of JewelryStoreTraining.com, about how retailers can get their stores ready for Mother’s Day.
Read more about it and sign up here.
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