MajorsAug 17, 2021
Zales Partners with Tennis Legend Serena WilliamsMajorsAug 24, 2021
College Volleyball Star Lexi Sun Is Borsheims’ New Ambassador
The University of Nebraska athlete curated a collection of dainty yellow gold jewelry for the independent jeweler.
University of Nebraska volleyball player Lexi Sun is the new brand ambassador for independent jeweler Borsheims.
Omaha, Neb.—Borsheims has partnered with a local college athlete to celebrate its Nebraska roots.
Lexi Sun, a volleyball player for the University of Nebraska, is the independent jeweler’s new brand ambassador.
Sun has hand-picked pieces from Borsheims’ jewelry collection to create “The Lexi Sun Edit,” featuring her personal preference of “simple, elegant” yellow gold jewelry.
“When I’m not on the court, I am always wearing simple, dainty, and hand-picked gold jewelry. I’m definitely a gold gal,” Sun said.
The California native has found a second home in Nebraska, said Borsheims, but her “effortless, laid-back style is reminiscent of her West Coast roots.”
Her picks include rings, personalized necklaces, everyday bracelets, and earrings, and a mix of bold watches and statement crosses.
WATCH: Lexi Sun Shares Her Jewelry Picks
Lexi Sun, a volleyball player for the University of Nebraska, is the independent jeweler’s new brand ambassador.
Sun has hand-picked pieces from Borsheims’ jewelry collection to create “The Lexi Sun Edit,” featuring her personal preference of “simple, elegant” yellow gold jewelry.
“When I’m not on the court, I am always wearing simple, dainty, and hand-picked gold jewelry. I’m definitely a gold gal,” Sun said.
The California native has found a second home in Nebraska, said Borsheims, but her “effortless, laid-back style is reminiscent of her West Coast roots.”
Her picks include rings, personalized necklaces, everyday bracelets, and earrings, and a mix of bold watches and statement crosses.
WATCH: Lexi Sun Shares Her Jewelry Picks
The partnership will also include social media initiatives and content creation, said Borsheims.
“Expanding our reach through collaborations and brand partnerships is just one step towards telling our story in a more visual, digital format, and this partnership will continue to help share Borsheims’ overall story,” said Borsheims CEO Karen Goracke.
The partnership follows a court ruling that said college athletes can now earn money from their name, image, and likeness, which led to a temporary policy change from The National Collegiate Athletic Association.
This will be Sun’s last season as a Husker volleyball player, and Borsheims wants to celebrate her accomplishments, said Andy Brabec, director of marketing and e-commerce for the retailer.
“Lexi embodies a confident individual with her grace, integrity, and a passion for her craft—both on and off the court—and her personal style has always been important to her. We are excited to support her continued tenacity and drive for success both now and in the future,” said Brabec.
To see Sun’s picks, visit the Borsheims website.
Related stories will be right here …
“Expanding our reach through collaborations and brand partnerships is just one step towards telling our story in a more visual, digital format, and this partnership will continue to help share Borsheims’ overall story,” said Borsheims CEO Karen Goracke.
The partnership follows a court ruling that said college athletes can now earn money from their name, image, and likeness, which led to a temporary policy change from The National Collegiate Athletic Association.
This will be Sun’s last season as a Husker volleyball player, and Borsheims wants to celebrate her accomplishments, said Andy Brabec, director of marketing and e-commerce for the retailer.
“Lexi embodies a confident individual with her grace, integrity, and a passion for her craft—both on and off the court—and her personal style has always been important to her. We are excited to support her continued tenacity and drive for success both now and in the future,” said Brabec.
To see Sun’s picks, visit the Borsheims website.
More on Majors
The Latest
Policies & IssuesMay 14, 2025
Here’s What Happened to Pope Francis’ RingBefore Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.
AuctionsMay 14, 2025
Custom Rolex Pulled From Sotheby’s SaleThe one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.
Lab-GrownMay 14, 2025
State of Diamonds: What’s Next for Lab-Grown Diamonds?While the product has entrenched itself in the market, retailers and consultants are assessing the next phase of the category’s development.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeMay 14, 2025
Seattle Detectives Seek Public’s Help in Tiffany & Co. Robberies The police are trying to identify the man suspected of robbing two Tiffany & Co. locations in the area.
Weekly QuizMay 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesMay 14, 2025
Foundrae Donates $11K to Ethical MetalsmithsThe donation was the result of the brand’s annual Earth Day Ingot event.
IndependentsMay 13, 2025
Eiseman Jewels’ Renovated Dallas Store Is Bigger and BetterLocated in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
MajorsMay 13, 2025
BIJC Launches New Education FundBIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.
TrendsMay 13, 2025
State of Jewelry Design: The Top 10 Jewelry Trends of the Past DecadeAs a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.
Lab-GrownMay 12, 2025
Lightbox to Go Dark by Summer, De Beers Says The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.
Policies & IssuesMay 12, 2025
Tariffs on Chinese Imports Temporarily Slashed as U.S.-China Reach Deal Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.
Events & AwardsMay 12, 2025
Jewelry By Picasso, Dalí on Display at Florida Art Museum “Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.
Events & AwardsMay 12, 2025
CASE Awards Now Accepting Entries For 2025The deadline to submit is June 16.
IndependentsMay 09, 2025
Lugano Diamonds CEO Resigns Amid Internal InvestigationMoti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.
CollectionsMay 09, 2025
Pieces of the Week: Marie Lichtenberg’s Collaborations for Mother’s DayLichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.
SourcingMay 09, 2025
Gemfields Resumes Emerald Mining in ZambiaThe miner announced plans to recommence open-pit mining at Kagem.
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.
EditorsMay 08, 2025
5 ‘Superfine’ Met Gala Jewelry MomentsAssociate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.
Supplier BulletinMay 08, 2025
Instappraise Introduces Game-Changing Trifold Appraisal FormatSponsored by Instappraise
FinancialsMay 08, 2025
Brilliant Earth Notes an Uptick in Engagement Ring Sales in Q1CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.
IndependentsMay 08, 2025
Margot McKinney Lands in the U.S. With New BoutiqueThe brand’s first independent location outside of Australia has opened in Beverly Hills, California.
IndependentsMay 08, 2025
Verragio Announces New Regional Sales ManagerCathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.
FinancialsMay 07, 2025
Pandora Posts Strong Q1, Plans for TariffsThe company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.
ColumnistsMay 07, 2025
The Smart Lab: Building a Seasonal Marketing Strategy for Mother’s Day and BeyondConnecting with your customers throughout the year is key to a successful holiday marketing push.
SourcingMay 07, 2025
Gemfields Says Emerald Sales Improved in Latest AuctionIts commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.
TechnologyMay 07, 2025
Punchmark’s Latest Podcast Features a Very Special Guest National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.
