College Volleyball Star Lexi Sun Is Borsheims’ New Ambassador
The University of Nebraska athlete curated a collection of dainty yellow gold jewelry for the independent jeweler.

Lexi Sun, a volleyball player for the University of Nebraska, is the independent jeweler’s new brand ambassador.
Sun has hand-picked pieces from Borsheims’ jewelry collection to create “The Lexi Sun Edit,” featuring her personal preference of “simple, elegant” yellow gold jewelry.
“When I’m not on the court, I am always wearing simple, dainty, and hand-picked gold jewelry. I’m definitely a gold gal,” Sun said.
The California native has found a second home in Nebraska, said Borsheims, but her “effortless, laid-back style is reminiscent of her West Coast roots.”
Her picks include rings, personalized necklaces, everyday bracelets, and earrings, and a mix of bold watches and statement crosses.
WATCH: Lexi Sun Shares Her Jewelry Picks
“Expanding our reach through collaborations and brand partnerships is just one step towards telling our story in a more visual, digital format, and this partnership will continue to help share Borsheims’ overall story,” said Borsheims CEO Karen Goracke.
The partnership follows a court ruling that said college athletes can now earn money from their name, image, and likeness, which led to a temporary policy change from The National Collegiate Athletic Association.
This will be Sun’s last season as a Husker volleyball player, and Borsheims wants to celebrate her accomplishments, said Andy Brabec, director of marketing and e-commerce for the retailer.
“Lexi embodies a confident individual with her grace, integrity, and a passion for her craft—both on and off the court—and her personal style has always been important to her. We are excited to support her continued tenacity and drive for success both now and in the future,” said Brabec.
To see Sun’s picks, visit the Borsheims website.
The Latest

Diamond jewelry was the star of the event formerly known as the SAG Awards.

Consumers were somewhat less worried about the future, though concerns about rising prices and politics remained.

Foerster is this year’s Stanley Schechter Award recipient.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.


Chicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.

Owners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

The “Splendente” collection has evolved to feature hardstone letter pendants, including our Piece of the Week, the onyx “R.”

The jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.

The update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.

Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.

Each received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.

Catherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

The Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.

The campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.

Rachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.

After the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.

The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.

The vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.

Former Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.

Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.

The April event will feature a new VIP shopping day requiring a special ticket.






















