Majors

College Volleyball Star Lexi Sun Is Borsheims’ New Ambassador

MajorsAug 24, 2021

College Volleyball Star Lexi Sun Is Borsheims’ New Ambassador

The University of Nebraska athlete curated a collection of dainty yellow gold jewelry for the independent jeweler.

University of Nebraska volleyball player Lexi Sun is the new brand ambassador for independent jeweler Borsheims.
Omaha, Neb.—Borsheims has partnered with a local college athlete to celebrate its Nebraska roots.

Lexi Sun, a volleyball player for the University of Nebraska, is the independent jeweler’s new brand ambassador.

Sun has hand-picked pieces from Borsheims’ jewelry collection to create “The Lexi Sun Edit,” featuring her personal preference of “simple, elegant” yellow gold jewelry.

“When I’m not on the court, I am always wearing simple, dainty, and hand-picked gold jewelry. I’m definitely a gold gal,” Sun said.

The California native has found a second home in Nebraska, said Borsheims, but her “effortless, laid-back style is reminiscent of her West Coast roots.”

Her picks include rings, personalized necklaces, everyday bracelets, and earrings, and a mix of bold watches and statement crosses.

WATCH: Lexi Sun Shares Her Jewelry Picks
The partnership will also include social media initiatives and content creation, said Borsheims.

“Expanding our reach through collaborations and brand partnerships is just one step towards telling our story in a more visual, digital format, and this partnership will continue to help share Borsheims’ overall story,” said Borsheims CEO Karen Goracke.

The partnership follows a court ruling that said college athletes can now earn money from their name, image, and likeness, which led to a temporary policy change from The National Collegiate Athletic Association.

This will be Sun’s last season as a Husker volleyball player, and Borsheims wants to celebrate her accomplishments, said Andy Brabec, director of marketing and e-commerce for the retailer.

“Lexi embodies a confident individual with her grace, integrity, and a passion for her craft—both on and off the court—and her personal style has always been important to her. We are excited to support her continued tenacity and drive for success both now and in the future,” said Brabec.

To see Sun’s picks, visit the Borsheims website.

 Related stories will be right here … 
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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