College Volleyball Star Lexi Sun Is Borsheims’ New Ambassador
The University of Nebraska athlete curated a collection of dainty yellow gold jewelry for the independent jeweler.
Lexi Sun, a volleyball player for the University of Nebraska, is the independent jeweler’s new brand ambassador.
Sun has hand-picked pieces from Borsheims’ jewelry collection to create “The Lexi Sun Edit,” featuring her personal preference of “simple, elegant” yellow gold jewelry.
“When I’m not on the court, I am always wearing simple, dainty, and hand-picked gold jewelry. I’m definitely a gold gal,” Sun said.
The California native has found a second home in Nebraska, said Borsheims, but her “effortless, laid-back style is reminiscent of her West Coast roots.”
Her picks include rings, personalized necklaces, everyday bracelets, and earrings, and a mix of bold watches and statement crosses.
WATCH: Lexi Sun Shares Her Jewelry Picks
“Expanding our reach through collaborations and brand partnerships is just one step towards telling our story in a more visual, digital format, and this partnership will continue to help share Borsheims’ overall story,” said Borsheims CEO Karen Goracke.
The partnership follows a court ruling that said college athletes can now earn money from their name, image, and likeness, which led to a temporary policy change from The National Collegiate Athletic Association.
This will be Sun’s last season as a Husker volleyball player, and Borsheims wants to celebrate her accomplishments, said Andy Brabec, director of marketing and e-commerce for the retailer.
“Lexi embodies a confident individual with her grace, integrity, and a passion for her craft—both on and off the court—and her personal style has always been important to her. We are excited to support her continued tenacity and drive for success both now and in the future,” said Brabec.
To see Sun’s picks, visit the Borsheims website.
The winners, picked by a group of judges and voted as the public’s favorite, will be announced in a webinar on Oct. 11.
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