Collections

Boucheron’s New High Jewelry Collection Is a Sci-Fi Fantasy

CollectionsJul 22, 2021

Boucheron’s New High Jewelry Collection Is a Sci-Fi Fantasy

“Holographique” combines technical innovation with expert design.

20210721_Boucheron-header.jpg
The pièce de resistance of Boucheron’s new “Holographique” high jewelry collection is this collar with a 20.21-carat octagonal yellow Ceylon sapphire, holographic rock crystal, diamond pavè, and white gold. The holographic effect is achieved by spraying the rock crystal with precious metal microparticles at a high temperature.
Paris—Boucheron admits its latest collection isn’t very typical of Place Vendôme high jewelry, prioritizing innovation over traditional glamour.
 
However, innovation, the famed maison argues, is the Boucheron way, embodying the values of founder Frédéric Boucheron. 
 
“Holographique” is nothing if not original, an ode to light’s shifting hues as refracted through different materials and surfaces.
 
Creative director Claire Choisne digs into the root of the word holograph, citing its Greek origin, with holos meaning “whole” and graphein meaning “written,” interpreted as everything written or “to represent everything.”

Boucheron cited rainbows, artist Olafur Eliasson’s works that center on light and color, and architect Luis Barragan as touch points for Choisne’s journey into holograms, or three-dimensional images created by light, and their expansive colors.
                         
Interpreting this as jewelry led Choisne to incorporate lots of opals into the “Holographique” collection, the gemstone that arguably incorporates the widest variety of color into individual specimens. 
 
Ethiopian opals were the star of the elaborate “Opalescence” set, comprising a multi-strand beaded opal necklace with a clasp depicting an ethereal beta fish. The piece converts into a brooch and a single earring that wraps around the ear. 
 
Playing on the water theme, a more staid but no less spectacular opal and diamond necklace and hoop earrings set referenced the shimmer of light on water and was fittingly called “Ondes,” or “waves.” 

Three impressive “Illusion” cocktail rings showcase grand Australian and Ethiopian opal center stones and incorporate a variety of colored gemstones on the shanks to reflect their many-varied hues like a gem-laden reflection. 
 
Creating a collection that spans nine sets and 25 indiv­idual one-of-a-kind pieces, Choisne wasn’t satisfied to stop her musings on color and light with stones that play with the two naturally. Instead, the Boucheron workshop embarked on entirely new techniques to create a hologram ef­fect of its own.
 
Several jewels feature ceramic and rock crystal sprayed at high temperatures with precious metals, resulting in a unique holographic effect that couldn’t be pre-planned—and that will likely change over time.
 
Boucheron noted its team had to forfeit a certain measure of control over the jewels’ end result, as they appear distinctly different depending on the viewing angle and amount of available light. 

These holographic coatings bring new life to spectacular floral rings and a brooch, dubbed the “Chromatique” set, breathing new life into the nature motif beloved by the jewelry house. 
 
Peonies and pansies were scanned to form a realistic tribute to their floral inspirations, then molded into white ceramic before being sprayed at high temperature with precious metal microparticles.
 
The resulting sheen creates a complimentary interplay of color with the rings’ aquamarine and tourmaline center stones. 

The collection transitions from realistic to science fiction-worthy with the incorporation of rock crystal. 
 
While ceramic provides an opaque, porcelain-like backdrop for the holographic coating, rock crystal further diverts the light. 
 
Boucheron played up the futuristic aura with graphic shapes and angles. 
 
The “Faisceaux” brooch and bracelet set sees diamonds covered with a layer of rock crystal treated with the holographic coating, providing a dizzying array of light dimensions and sparkle.
 
The “Halo” set interprets a classic torque-style necklace and bracelet with Boucheron’s unique holographic fabrication, offering some of the most classic styles of the bunch that are still utterly novel for high jewelry. 
 
Choisne played with repeating angles in the three final “Holographique” sets.
 
A continuation of Boucheron’s “Serpent Bohème” pear-shape motif collection, the “Laser” set saw the jewelry house seek out the perfect stones to accentuate the holographic layer as applied to ceramic, rather than designing the jewel around the stones, as is custom for the house.
 
Boucheron found what it was looking for in aquamarine, which deftly complements the rainbow-esque holographic hues. 
 
The “Prisme” set sees the holographic rock crystal starring as the main material in a bracelet, earrings, and ring. Notches cut into the crystal’s pavilion provided even greater light reflection that differs from every vantage point. 
 
Finally, the full brilliance of Choisne’s holographic coating technique is on display in the “Holographique” set, which sees undulating crystal spheres outlined with diamonds in a necklace, bracelet, and ring. 
 

The Latest

Gemist new retailer offering
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization Offering

Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.

Hand putting gas pump in car
SurveysMay 01, 2026
Consumer Confidence Inches Up in April Despite Rising Gas Prices

Respondents were concerned about the Middle East conflict and how it will impact their finances.

The Retail Smiths partner and National Jeweler columnist Peter Smith
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Claire’s new summer campaign
MajorsApr 30, 2026
Claire’s New Summer Campaign Is a Sensory Wonderland for Gen Alpha

“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Weekly QuizApr 30, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Cartier London Crash Watch
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2M

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

Police cars
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store Robbery

Officials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.

lvajws image 1.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

OAR26_NJ_bulletin_1872x1052_01.jpg
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver Manufacturing

Sponsored by OROAREZZO International Jewelry Exhibition

Tiffany & Co. Mother’s Day email opt out
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-Out

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

Dick Abbott
IndependentsApr 29, 2026
Dick Abbott to Retire From The Edge

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

The Venetia Diamond Mine in South Africa
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

John Wayne Signet Ring
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's Ring

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.

Stock image of money
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

Gregory's Jewelers storefront
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the Torch

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

Doug Hucker
SourcingApr 28, 2026
Doug Hucker Retires From ICA

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Natural Diamond Council Chief Marketing Officer Susie Dewey
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The Ocean Dream diamond
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’s

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Smart Age Solutions CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an Afterthought

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

Longnecker Jewelry storefront
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 Years

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

Jeff Corey
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board Chair

The trade organization, which held its annual elections earlier this year, also added five new board members.

Fourteen August Irene mom ring
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF Says

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

TwentyFour Vault Locket
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual Vault

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

Hamptons Jewelry Show exhibitors Maison Mèrenor, Jochen Leën, Studio Javo
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in July

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

Photos from Day’s Jewelers 2025 Mother’s Day campaign
IndependentsApr 23, 2026
Meet the Real Moms of Day’s Jewelers

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

National Jeweler - Supplier Bulletin - April 2026 - JMSS Graphic.jpg
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value Goods

Sponsored by Jewelers Mutual

Woman wearing Charles & Colvard lab grown diamond jewelry
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5M

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy