One independent jeweler has gotten into the holiday spirit by adding a blinged-out version of Apple’s smartwatch to its gift guide.

Brecken Branstrator

After 109 years in the same building, skyrocketing rents in San Francisco are forcing the retailer to relocate, though it’s moving to a larger space that will allow it to expand and remodel. 

Brecken Branstrator

Love Affair Diamonds in Gig Harbor, Wash. has launched a “Try Before You Buy” program, which lets prospective customers sample a setting before they decide if it’s the one they want.

Brecken Branstrator

After the Supreme Court’s ruling declaring same-sex marriage legal in all 50 states, Long’s Jewelers quickly crafted a newspaper advertisement showing where it stands on the issue.

Brecken Branstrator

After almost two inches of precipitation fell on their wedding day, a Baltimore couple became the first to cash in on Saxon’s Diamond Centers “Let It Rain” promotion.

Brecken Branstrator

Maryland’s Smyth Jewelers is getting ready for the start of the 2015 NFL season with the debut of two new commercials that offer a football fan’s take on romance.

Brecken Branstrator

Stanley Jewelers Gemologist and Embee Diamonds are collaborating on an in-store event, inviting customers to see an 8-carat stone found at a nearby state park get cut before it’s set and sold.

Brecken Branstrator

These two retailers reported some of the strongest year-end sales in retail, while competitors Macy’s and Kohl’s struggled.

Michelle Graff

The American Gem Trade Association is shifting its annual design competition to June and July to make it easier for participants to submit their pieces.

Brecken Branstrator

Students enrolled in jewelry or metalsmithing programs at accredited colleges or training schools now can apply for the organization’s scholarships, available in three categories.

Here are the top five stories published on NationalJeweler.com last week, according to Google Analytics.

Frances Wills Moore started working at Bromberg’s in Alabama when she was a teenager in 1939 and didn’t stop until this past spring.

Brecken Branstrator

Arkansas retailer Roberson’s Fine Jewelry held a private event on Thursday, inviting female customers to talk trends and even take a stroll on the red carpet.

Brecken Branstrator

But it’s not what one might think. Smyth Jewelers worked with its advertising agency and Uneek jewelry to create a 17-foot tall engagement ring that’s definitely a conversation piece.

Michelle Graff

Jesse Brewer, 41, was sentenced to life in prison after being found guilty of shooting a Pennsylvania jewelry store owner during a 2012 robbery.

Brecken Branstrator

Founder Gary Thrapp, who opened G. Thrapp Jewelers in Indianapolis in 1984, is set to retire and will close his store in the coming months.

Michelle Graff

Jewelers of America has partnered with Jewelry Asset Services (J.A.S) to offer its members competitive rates on business loans.

The latest JBT statistics on store closings, a 5-carat blue lab-grown diamond and Raymond Weil’s new streaming service--read all about it, and more, in our weekly photo rewind.

Which states are home to the country’s biggest diamonds? What are the most popular diamond shapes where your store is located? Editor-in-Chief Michelle Graff examines it all via White Pine’s new report.

Michelle Graff

The week began with reports that the fine jewelry industry seems to have gotten the holiday season off to a strong start, with a number of retailers saying that they had unusually strong Black Friday weekends and five online-only retailers reporting an increase in sales on Cyber Monday.

Michelle Graff

Wingin’ it is the way to soar through the holidays.

Michelle Graff

The week started on a sad note, as the industry continued to react and reflect on the news that designer and pioneer Scott Kay died of a heart attack Dec. 4.

Michelle Graff

Sculptural and tactile, the jewelry of Sarah Graham is inspired by the forms and textures of the natural world, from grasses and pebbles to corals and single-celled organisms.

Michelle Graff

Today’s bride is a very eclectic girl--no longer hemmed in by long-standing traditions she is free to do as she pleases in colored bridal gowns, in avant-garde settings, and with jewels that resonate with her personal style.

Michelle Graff

First inspired by the treasures that she found in her grandmother’s jewelry box, Penny Preville has created a signature look inspired by fashion and culture and based on femininity and an eye for detail.

Brecken Branstrator