IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
CollectionsMar 16, 2017
TAG Heuer Launches Smartwatch, Version 2.0
In a sign of the times, the watch was introduced at complementary press conferences held in Switzerland and Silicon Valley.
Like the first TAG Heuer smartphone before it, the Connected Modular 45 connects with the wearer’s smartphone to display alerts, like incoming calls and upcoming appointments, and control functions on the phone, like playing music.
Brunnen, Switzerland & San Francisco--TAG Heuer held complementary press conferences Tuesday to introduce the Connected Modular 45, its second smartwatch.
Those press conferences took place some 5,800 miles apart, and their respective locations were a definite sign of the times: Switzerland, the center of old-school watchmaking, and Silicon Valley, the center of everything that’s the exact opposite of old school.
Like its first smartwatch, which came out in November 2015, TAG Heuer’s Connected Modular 45 is a Carrera model watch that was engineered in collaboration with Intel. (TAG Heuer, in fact, now has an office on the Intel campus in Silicon Valley.)
It’s powered by an Intel processor and operates on Android Wear 2.0; Android Wear is the version of Google’s Android operating system developed for smartwatches and other wearables.
While developed in conjunction with companies based in Silicon Valley, the watch, including the motherboard that powers its “smart” functions, was produced in Switzerland, with the final assembly step and testing taking place at TAG Heuer headquarters in La Chaux-de-Fonds.
The new Connected is slightly smaller than the first version--45 mm vs. 46 mm--and is available in satin or polished grade 5 titanium, 18-karat plated rose gold or black ceramic, with or without diamonds.
In addition to connecting to the wearer’s smartphone, the watch has built-in GPS, a small microphone that allows the users to communicate with it using Google Assistant (the Siri of Androids), is water resistant to 50 meters and has a NFC chip, which means it can be used to make purchases at enabled points of sale using the Android Pay app.
TAG Heuer said it has 11 standard models of the Connected Modular 45 it will offer in stores, and will be able to create 45 others on request.
The brand also is selling a 3-hands Calibre 5 or Tourbillon Heuer 02-T mechanical movement module for sale that can be attached to the various bands available with the second generation smartwatch. “In this way,” TAG Heuer said in a news release announcing its new watch, “you can very easily change … your watch … from a connected watch to a mechanical watch and back again.”
TAG
Editors' Picks
Sponsored by
Heuer began selling the new smartwatch Tuesday at its boutiques, select retailers and online.
It starts at $1,690 retail and goes to $17,000 for a deluxe box set that include the titanium version of the new Connected with a brown leather strap and a rubber strap plus the Heuer-02T tourbillon mechanical module.
One of TAG Heuer’s press conferences introducing the Connected Modular 45 took place in Brunnen, Switzerland. Jean-Claude Biver, the president of LVMH’s watch division who also has been running TAG Heuer since late 2014, along with Intel’s Josh Walden and Google’s David Singleton, were among those in attendance.
Of the new smartwatch’s launch, Biver said, “After the huge success of the first TAG Heuer Connected watch, today I am proud to present the Connected Modular 45 … This innovative, unique and distinctive watch is at the forefront of the latest technologies available in Silicon Valley and, at the same time, a genuine Swiss watch, bearing the Swiss-made label.”
The second event took place in San Francisco and included Intel CEO Brian Krzanich, TAG Heuer General Manager Guy Semon and Tom Foldesi, the former Intel executive TAG tapped to lead its smartwatch program when it opened its Silicon Valley office in November 2016.
It starts at $1,690 retail and goes to $17,000 for a deluxe box set that include the titanium version of the new Connected with a brown leather strap and a rubber strap plus the Heuer-02T tourbillon mechanical module.
One of TAG Heuer’s press conferences introducing the Connected Modular 45 took place in Brunnen, Switzerland. Jean-Claude Biver, the president of LVMH’s watch division who also has been running TAG Heuer since late 2014, along with Intel’s Josh Walden and Google’s David Singleton, were among those in attendance.
Of the new smartwatch’s launch, Biver said, “After the huge success of the first TAG Heuer Connected watch, today I am proud to present the Connected Modular 45 … This innovative, unique and distinctive watch is at the forefront of the latest technologies available in Silicon Valley and, at the same time, a genuine Swiss watch, bearing the Swiss-made label.”
The second event took place in San Francisco and included Intel CEO Brian Krzanich, TAG Heuer General Manager Guy Semon and Tom Foldesi, the former Intel executive TAG tapped to lead its smartwatch program when it opened its Silicon Valley office in November 2016.
More on Collections
The Latest
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
Weekly QuizApr 16, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
