Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
Breitling Introduces its Smartwatch
Called the Exospace B55 Connected and geared toward aviation professionals, the smartwatch can display notifications about incoming calls, texts and emails.
New York--Another smartwatch from the luxury sector has hit the market.
Sold with select retailers, the watch retails for $8,900.
Since the assets of a smartphone are its screen and ergonomic interface, Breitling said, owners of the Exospace B55 can use their phone to perform certain adjustments on the watch, such as the setting of time and time zones, alarms, display, operating parameters and night mode.
Conversely, the user can upload from the chronograph to their smartphone the results of various measurements--for example, flight or lap times--so as to be able to read them more easily, store or share them.
The two-way communication also allows for the wearer to receive notifications on the watch about email, messages (text and WhatsApp) and phone calls (displaying the caller’s name or phone number) coming into their smartphone, as well as reminders about appointments.
The Exospace B55 has a titanium case, rotating bezel with rider tabs and a two-tone rubber strap. It has both an analog and digital display, tachymeter, chronograph recording up to 50 split times and a count up/countdown system for timing operations.
The smartwatch is the full release of the Caliber B55 Connected, a prototype Breitling introduced at the Baselworld show earlier this year, which did not offer features such as text and call notifications.
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