IndependentsSep 08, 2025
Take a Look Inside the New Korman Store in AustinThe Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.
WatchesJul 27, 2018
Rolex Is Now the Official Timekeeper of the US Open
The brand’s timepieces and clocks will appear throughout the grounds of the Billie Jean King Center in Flushing, New York.
Rolex is now the official timekeeper and timepiece of the US Open. The brand has supported tennis events for decades, including two other Grand Slam events: the Australian Open and Wimbledon. The recently concluded 2018 edition of Wimbledon is pictured here.
White Plains, N.Y.—The US Open has a new (watch) face.
The United States Tennis Association (USTA) announced this week that Rolex has become an official sponsor of the US Open and will serve as the tournament’s official timekeeper and official timepiece.
The multi-year agreement begins immediately as preparations for the 2018 US Open kick off; the event is slated for Aug. 27 to Sept. 9 at the USTA Billie Jean King National Tennis Center in Flushing, New York.
The 2018 US Open marks the event’s 50th anniversary and the first played after completion of the $600 million transformation of the National Tennis Center. It is also the inaugural season of the new Louis Armstrong Stadium, a 14,000-seat state-of-the-art facility and the final piece of the overall expansion.
During the event, Rolex timepieces and clocks will appear throughout the grounds of the Billie Jean King Center. The signature clock placed on the exterior of the Arthur Ashe Stadium also will be a Rolex display.
Rolex also will support the Western & Southern Open in Cincinnati, rounding out its sponsorship of all nine Masters Series events; the USTA National Campus for tennis activities and programs in Orlando, Florida; and programs of the USTA Foundation, the charitable arm of the USTA that assists under-resourced youth.
Rolex has a 40-year tradition of supporting tennis. It sponsors a number of other events, including the Australian Open, Wimbledon, men’s team tennis tournaments Davis Cup and Laver Cup, BNP Paribas Open, Miami Open, Rogers Cup and more.
The watch company takes over for Citizen, which sponsored the US Open for more than two decades.
When contacted by National Jeweler, a spokesperson for Citizen did not say why the sponsorship ended, noting that the brand “looks forward to focusing its efforts on its newest collaboration with Disney and Marvel,” and also will continue with its passion for tennis by remaining as the official timekeeper of select tournaments within the US Open Series, including the BB&T Atlanta Open, Mubadala Silicon Valley Classic, Winston-Salem Open and Connecticut Open.
More on Watches
The Latest
MajorsSep 08, 2025
MJSA Is Officially Now Under JA’s UmbrellaThe two organizations have finalized and signed the affiliation agreement announced in May.
AuctionsSep 08, 2025
Sotheby’s To Auction ‘Exceptional’ Collection of JAR, Suzanne Belperron JewelsThe single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
Events & AwardsSep 08, 2025
27 Can’t-Miss Converge Sessions, Events From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.
Weekly QuizSep 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsSep 05, 2025
Peter Smith: A Lasting Lesson From Maurice Tempelsman Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.
CollectionsSep 05, 2025
Piece of the Week: Jamie Turner’s ‘Victoria’ Necklace The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
Policies & IssuesSep 05, 2025
Trump Takes Tariffs Case to the Supreme Court Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.
SourcingSep 04, 2025
Lucara Unveils Unusual 37-Carat Pink DiamondThe Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.
Events & AwardsSep 04, 2025
The NYC Jewelry, Antique, & Object Show Returns in NovemberNYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.
SourcingSep 03, 2025
Gemfields Confirms Completion of Fabergé SaleU.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.
MajorsSep 03, 2025
These Are the Nearly 300 Claire’s Stores Set to CloseA new court filing details the locations of the stores that will close, as well as the 830 that will remain open.
MajorsSep 03, 2025
Stuller Releases 2 New Catalogs The new catalogs are “Tools, Equipment, & Metals” and “Findings & Metals.”
TrendsSep 03, 2025
Amanda’s Style File: A Perfect BirthstoneSapphire’s variety of colors make it the perfect birthstone for September.
FinancialsSep 02, 2025
Lab-Grown Diamonds, Lower-Priced Fashion Jewelry Drive Signet Jewelers’ Q2 SalesThe retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.
MajorsSep 02, 2025
Birks CEO Jean-Christophe Bédos Steps DownNiccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.
MajorsSep 02, 2025
Harry Winston Opens Its Largest Flagship in JapanThe three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.
CollectionsSep 02, 2025
Stephanie Gottlieb Debuts Silver Designs in ‘All Hours’ CollabThe collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.
AuctionsAug 29, 2025
Sotheby’s UAE Sale to Feature 32-Carat Fancy Vivid Orangy Pink DiamondThe highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.
FinancialsAug 29, 2025
Movado’s Q2 Sales Rebound Despite Tariff ImpactCEO Efraim Grinberg noted a resurgence in the fashion watch market.
CollectionsAug 29, 2025
Piece of the Week: Mark Davis’ ‘Bullseye’ Necklace The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.
Supplier BulletinAug 28, 2025
Clientbook Is Helping Jewelers Turn Clienteling Challenges into Wins with Hands-On Training and CoachingSponsored by Clientbook
GradingAug 28, 2025
GIA’s New ‘Quality Assessment’ for Lab-Grown Diamonds Is Coming It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.
SourcingAug 28, 2025
Botswana Declares Public Health Emergency Amid Diamond Sales SlumpPresident Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.
MajorsAug 28, 2025
Borsheims Names New Jewelry BuyerFormer Free People buyer Afton Robertson-Kanne recently joined the retailer.
