Supplier BulletinMay 15, 2025
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WatchesMar 31, 2016
What Are the Most Searched-For Watch Brands?
According to a recent report from Karus Chains, the Casio G-Shock and the Rolex Submariner share the No. 1 spot on the list of 50 most-Googled watch brands in 2014 and 2015.
According to a recent report from Karus Chains, the Rolex Submariner topped the list of the 50 most-searched for watches on the Internet. Pictured here is the Rolex Oyster Perpetual Submariner.
Dublin, Ireland--Karus Chains, a Dublin-based e-commerce company that sells men’s jewelry, has released a report showing which watch brands are most popular based on the number of Google searches in the last two years.
The company said that Long Tail Pro software along with Google’s Keyword Planner tool were used to collect the data for its article.
It compared the number of searches related to the top 50 watches over a two-year period, during 2014 and 2015. Karus also noted that it left the Apple Watch out of this particular report.
The Casio G-Shock and the Rolex Submariner were the most searched-for brands both years, with each generating 2.4 million searches in 2014 and almost 3 million searches in 2015.
The report also found that, based on Google searches, Rolex is the most popular brand overall, with four watches landing in the top 10--the Submariner, Daytona, Datejust and Oyster Perpetual.
Other brands that rounded out the top 10 on Karus’s 50 most-Googled list include the Casio Edifice, the Omega Seamaster and Speedmaster, TAG Heuer Carrera and Breitling Navitimer.
Year-over-year, the watch that saw the biggest growth in searches was the Invicta Pro Diver, which jumped 83 percent to 325,200 searches in 2015.
Karus also reported that the United States is the No. 1 search market for 11 of the top 12 watches. The one exception is the Casio Edifice, for which India is the top search market.
The full list of the top 50 watches and their search numbers can be found on the Karus Chains website.
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