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Peter Smith: Physical Retail—The Beginning or the End?As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.
MajorsApr 17, 2019
Tiffany’s Spring Campaign Features Kendall Jenner
The spring ad campaign will showcase the Tiffany T collection.
Kendall Jenner is one of the faces featured in Tiffany & Co.'s spring 2019 advertising campaign, which features jewelry from the "Tiffany T" collection.
New York—Tiffany & Co. launched its spring 2019 advertising campaign Tuesday featuring Kendall Jenner and a diverse group of top models.
The New York-based jeweler said its latest campaign, which also features 44-year-old model Carolyn Murphy along with Imaan Hammam, Mica Argañaraz and Fei Fei Sun, celebrates optimism, personal style and self-expression.
It features jewelry from the “Tiffany T” collection, a modern collection of cuffs, bracelets, pendants, rings and earrings featuring the letter T.
The pieces are available in 18-karat gold in shades of rose, yellow, and white as well as in sterling silver, with some featuring diamond accents.
Fashion photographer Craig McDean shot the campaign while stylist Alex While showcased ways to stack and pair the pieces, touting the collection’s versatility, Tiffany said.
The campaign will include behind-the-scenes videos of models taking questions, playing ping-pong, showing off yo-yo-tricks and other candid moments.
The launch of Tiffany’s spring 2019 ad campaign follows the release of its latest “Believe in Love” campaign, which highlights the brand’s engagement rings and features a song Lady Gaga wrote for “A Star Is Born.”
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