It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”
Tiffany’s Spring Campaign Features Kendall Jenner
The spring ad campaign will showcase the Tiffany T collection.

New York—Tiffany & Co. launched its spring 2019 advertising campaign Tuesday featuring Kendall Jenner and a diverse group of top models.

The pieces are available in 18-karat gold in shades of rose, yellow, and white as well as in sterling silver, with some featuring diamond accents.
Fashion photographer Craig McDean shot the campaign while stylist Alex While showcased ways to stack and pair the pieces, touting the collection’s versatility, Tiffany said.
The campaign will include behind-the-scenes videos of models taking questions, playing ping-pong, showing off yo-yo-tricks and other candid moments.
The launch of Tiffany’s spring 2019 ad campaign follows the release of its latest “Believe in Love” campaign, which highlights the brand’s engagement rings and features a song Lady Gaga wrote for “A Star Is Born.”
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The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

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The entrepreneur and “Shark Tank” star will share his top tips for success.


The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.

The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.

The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

Those born in June have a myriad of options for their birthstone jewelry.

The diamond industry veteran has been named its senior sales executive.

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

It was featured in the miner’s latest sale, which brought in $24.8 million.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.

A longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.