From retailers to designers and the media, the fine jewelry industry recognized one another’s work and looked to the future.
Tiffany Goes Gaga Again in New Ad Campaign
The new video for the “Believe in Love” campaign promotes Tiffany’s new engagement ring, set to a song Lady Gaga wrote for “A Star Is Born.”

New York—Tiffany & Co. is continuing its relationship with Lady Gaga, using one of the dozen songs the Academy Award winner penned for “A Star Is Born” in its new advertising campaign.
The video for the campaign—the latest in the “Believe in Love” line of ads, which promote Tiffany’s engagement rings—launched Monday and can be seen on the jeweler’s online channels as well as other digital media.
The campaign will run online only.
Designed to “capture the intimacy between two people,” each frame in the video is a close-up of a couple, focusing in on the Tiffany True engagement ring. The jeweler introduced True, its first new engagement ring design since 1999, late last year.
Lady Gaga’s song “Is That Alright?” serves as the soundtrack for the minute-long film.
WATCH: Tiffany’s Latest “Believe in Love” Advertisement
{youtube}J-eEG1vYYCo{/youtube}
This year, the singer-turned-actress wore the brand throughout awards season, as she and “A Star Is Born” were up for multiple awards.
Her red carpet looks included donning the 128.54-carat yellow Tiffany Diamond for the Academy Awards, where she performed and scooped up an Oscar for Best Original Song for “Shallow,” another song she wrote for the film.
It was the first time the cushion-cut stone, which was last worn by Audrey Hepburn when she was promoting “Breakfast at Tiffany’s,” was worn on a red carpet.
The Latest

Eleanor H. Yeh is the recipient of the eighth annual Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.

The trade show has also upgraded its venue to the Caesars Forum Conference Center.

Supplier Spotlight Sponsored by GIA

The Dayton-based jeweler, which has been in business since 1985, was formerly known as Stafford Jewelers.


Reeds Jewelers CEO Alan Zimmer will be presented with the honor at JVC’s annual luncheon.

The piece, celebrating birthdays from March 21 to April 19, debuted with Sorellina’s new line of astrological pendants.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

CEO Beth Gerstein shared its most popular price points, what’s trending in non-bridal fine jewelry, and its holiday performance.

The 15 pieces were crafted from the “Insofu” emerald, discovered in Zambia in 2010.

Chris Anderson is joining the insurance provider as the new chief financial officer and treasurer.

Jewelers of America is distributing a brochure for retailers to use when discussing the differences between natural and lab-grown diamonds.

The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.

Bhansali discusses the potential impact of U.S. tariffs, demand for diamonds by market, and the “cautious confidence” in India right now.

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

Govind Dholakia and Tanishq will be recognized for their contributions to the industry at the Diamonds Do Good Awards in Las Vegas.

The New York City-based brand has opened its first U.K. location with a permanent shop-in-shop at Liberty in London.

A metal detectorist discovered the ring that is believed to have belonged to a bishop in the late 12th to early 13th century.

Organizers looked to new partnerships and interactive experiences to enhance the spring show, set for March 16 to 18.

Kenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.

The suspect allegedly stole almost $800,000 worth of diamond jewelry from a store in Orlando and then swallowed it during a traffic stop.

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.

Those attending the company’s upcoming Zoom workshop will receive early access to “The List,” its new resource for finding buyers.

The organization will present an award to Amy-Elise Signeavsky, law enforcement and diamond recovery manager at GIA.

Chandler started his jewelry career at Michelson Jewelers, joining the Diamond Council of America as president and CEO in 2001.

Scottish American designer Maeve Gillies collaborated with Platinum Guild International on jewelry created by direct metal 3D printing.