The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
Comps soar even as losses rise for Birks
Birks Group reported that U.S. same-store sales were up 19 percent in its fiscal year ended March 28, due to an increase in average transaction price and the success of the company’s watch strategy.
Montreal-- Birks Group reported that same-store sales were up 19 percent in the United States in its fiscal year ended March 28.
The company attributes this largely to an increase in the average sale transaction, which was up 34 percent in the U.S. market, as well as the success of the company’s timepiece strategy.
Canadian same-store sales also soared in the full year, rising by 12 percent over the prior year. Birks said this growth is again due to the increase in average sales transaction, with the average retail sale up 32 percent, as well as growth in the fine jewelry business and higher watch sales.
Despite a weakening Canadian dollar, net sales for the company’s fiscal year were up 7 percent to $301.6 million due to the increase in comps and higher sales from the opening of a few new store locations.
Operating income rose to $5.3 million. Gross profit increased $3.1 million to hit $117.8 million in fiscal 2015.
Yet, despite the increase in sales, Birks reported a net loss for the fiscal full year of approximately $8.6 million, as compared with the $5.8 million recorded in the prior-year period.
The cost of sales rose 10 percent to $183.8 million and the company recorded restructuring charges of $2.6 million, as it cut costs to save money. This included closing its office in Tamarac, Fla., with the functions of that office migrating to company headquarters in Montreal.
RELATED CONTENT: Birks records $5M loss, announces cost-cutting plan
As of June 30, Birks operated 47 luxury stores, including 27 under the Birks brand in most major markets in Canada, 17 stores across Florida and Georgia under the Mayors brand, one store under the Rolex name, and two retail stores under the Brinkhaus name in Calgary and Vancouver.
The Latest

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

Submit your pieces for a chance to win in this year's competition.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.


Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

Longtime industry executive Beth Miller has taken on the role.























