ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
IndependentsMar 22, 2018
Inside Communion by Joy’s Spiritual Space
Fine jewelry brand Communion by Joy’s Culver City showroom provides much more than a shopping experience.
Designer Joy Smith in the Communion by Joy showroom and special events space
Culver City, Calif.--About a decade since it started, fine jewelry brand Communion by Joy has opened its first physical retail destination where clients can interact with the jewels and designer Joy Smith in person, but the experience goes far beyond shopping.
Located in Culver City, California, an area of Los Angeles adjacent to Venice Beach, Communion by Joy opened last September as a by-appointment showroom and a special events space.
Smith had been visualizing this type of hybrid retail/event location for a couple of years, but as soon as she found the Culver City space, things quickly fell into place.
Like the jewelry Smith creates, the location’s focus is spiritual. Smith is using it to host yoga classes, energy and healing ceremonies, and visits from special guests like her shaman.
For a brand whose name signifies bringing people together, it’s a full-circle moment.
“I don’t reach out to anyone, or if I do, it’s very organic,” Smith explained. “I just let things happen. It’s (focused) a lot on empowerment. I feel like it’s what the space wants. I feel like I’m the caretaker of this space.”
Smith has taken a similarly intuitive approach to much of her design career.
After leaving a career in corporate entertainment, Smith, who had long been a painter and sculptor, began carving wax jewelry models by hand, as she still does today.
Initially, she tried to create pieces that felt mainstream, like what other people were selling at the time, but customers weren’t connecting with them.
“I was like, why don’t I do what I really want creatively,” said Smith. “Not a lot of my pieces are very conventional, especially in the beginning, eight or 10 years ago. I started really being myself and creating the way I wanted to; even though I thought it was really weird, it was more myself. When I started doing that, I started getting more people interested in what I was doing, people who saw things that resonated with them.
“Then I started delving in spiritually with what I want to express. I want people to get the idea of what bliss feels like or what heaven feels like, if that felt like something (tangible). I wanted to see what the presence of the divine looked like within my pieces. Now I totally take myself out of my work. I don’t judge it. I’m going
to become completely open. If this is what spirit wants to create through me, then I let it happen. When I look at my pieces, I don’t feel like I made them even though my hands physically created them. It’s kind of strange.”
The result is Smith’s range of 14-karat recycled gold pieces abundant with motifs like doves, the Virgin Mary, and rays of light, accented with diamonds and colored gemstones.
As Culver City continues to develop and foot traffic increases, Smith is open to the idea of making her store open as a full-time retail location. As always, she is going with the flow.
“I’ve really trained myself to trust, because I believe I’m supposed to have this space for a reason, not only for my jewelry but spiritually to have the events that I have,” she said. “And if the highest spirit wants this for me then of course it’s going to work out.”
The result is Smith’s range of 14-karat recycled gold pieces abundant with motifs like doves, the Virgin Mary, and rays of light, accented with diamonds and colored gemstones.
As Culver City continues to develop and foot traffic increases, Smith is open to the idea of making her store open as a full-time retail location. As always, she is going with the flow.
“I’ve really trained myself to trust, because I believe I’m supposed to have this space for a reason, not only for my jewelry but spiritually to have the events that I have,” she said. “And if the highest spirit wants this for me then of course it’s going to work out.”
More on Independents
The Latest
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
Weekly QuizJun 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime DayAs Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship WinnerCole Winward is the recipient of 2026 AGA Gemological Scholarship.
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in BaselScheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball WatchThe beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88 The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail ExperienceThe Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical CraftsmanshipThe Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
