GradingAug 22, 2025
Former Head of GIA India Promoted to Oversee Global Operations Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.
IndependentsMar 22, 2018
Inside Communion by Joy’s Spiritual Space
Fine jewelry brand Communion by Joy’s Culver City showroom provides much more than a shopping experience.
Designer Joy Smith in the Communion by Joy showroom and special events space
Culver City, Calif.--About a decade since it started, fine jewelry brand Communion by Joy has opened its first physical retail destination where clients can interact with the jewels and designer Joy Smith in person, but the experience goes far beyond shopping.
Located in Culver City, California, an area of Los Angeles adjacent to Venice Beach, Communion by Joy opened last September as a by-appointment showroom and a special events space.
Smith had been visualizing this type of hybrid retail/event location for a couple of years, but as soon as she found the Culver City space, things quickly fell into place.
Like the jewelry Smith creates, the location’s focus is spiritual. Smith is using it to host yoga classes, energy and healing ceremonies, and visits from special guests like her shaman.
For a brand whose name signifies bringing people together, it’s a full-circle moment.
“I don’t reach out to anyone, or if I do, it’s very organic,” Smith explained. “I just let things happen. It’s (focused) a lot on empowerment. I feel like it’s what the space wants. I feel like I’m the caretaker of this space.”
Smith has taken a similarly intuitive approach to much of her design career.
After leaving a career in corporate entertainment, Smith, who had long been a painter and sculptor, began carving wax jewelry models by hand, as she still does today.
Initially, she tried to create pieces that felt mainstream, like what other people were selling at the time, but customers weren’t connecting with them.
“I was like, why don’t I do what I really want creatively,” said Smith. “Not a lot of my pieces are very conventional, especially in the beginning, eight or 10 years ago. I started really being myself and creating the way I wanted to; even though I thought it was really weird, it was more myself. When I started doing that, I started getting more people interested in what I was doing, people who saw things that resonated with them.
“Then I started delving in spiritually with what I want to express. I want people to get the idea of what bliss feels like or what heaven feels like, if that felt like something (tangible). I wanted to see what the presence of the divine looked like within my pieces. Now I totally take myself out of my work. I don’t judge it. I’m going
to become completely open. If this is what spirit wants to create through me, then I let it happen. When I look at my pieces, I don’t feel like I made them even though my hands physically created them. It’s kind of strange.”
The result is Smith’s range of 14-karat recycled gold pieces abundant with motifs like doves, the Virgin Mary, and rays of light, accented with diamonds and colored gemstones.
As Culver City continues to develop and foot traffic increases, Smith is open to the idea of making her store open as a full-time retail location. As always, she is going with the flow.
“I’ve really trained myself to trust, because I believe I’m supposed to have this space for a reason, not only for my jewelry but spiritually to have the events that I have,” she said. “And if the highest spirit wants this for me then of course it’s going to work out.”
The result is Smith’s range of 14-karat recycled gold pieces abundant with motifs like doves, the Virgin Mary, and rays of light, accented with diamonds and colored gemstones.
As Culver City continues to develop and foot traffic increases, Smith is open to the idea of making her store open as a full-time retail location. As always, she is going with the flow.
“I’ve really trained myself to trust, because I believe I’m supposed to have this space for a reason, not only for my jewelry but spiritually to have the events that I have,” she said. “And if the highest spirit wants this for me then of course it’s going to work out.”
More on Independents
The Latest
CollectionsAug 22, 2025
Piece of the Week: Retrouvaí’s ‘Diamond Vein Bond’ CollarThe one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.
MajorsAug 22, 2025
Kendra Scott Returns as CEO of Her Jewelry EmpireThree C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
MajorsAug 21, 2025
Claire’s Finds Buyer, Could Save up to 950 StoresThe retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.
Weekly QuizAug 22, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsAug 21, 2025
Target Names New CEO as Sales Continue to Lag Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.
Policies & IssuesAug 21, 2025
JA, IDMA Talk Tariffs With Execs in DC The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsAug 21, 2025
Tiffany & Co. Pops Up at 2025 US OpenThe pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.
CrimeAug 20, 2025
Another CA Jewelry Store Rammed With Car, RobbedThe latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.
WatchesAug 20, 2025
Oris Launches Watch Benefiting NYC Harbor Oyster RestorationThe new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.
Events & AwardsAug 20, 2025
Take the Jewelers for Children ‘Trinity of Purpose’ ChallengeParticipants who attend any three Rings of Strength events will be awarded a special medal.
SourcingAug 19, 2025
Dubai’s Jemora Group Buys Diamond Miner LucapaThe investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.
ColumnistsAug 19, 2025
Peter Smith: The Arrival Fallacy and Jewelry RetailSmith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.
CrimeAug 19, 2025
Customs Seizes 7,300 Pairs of Fake ‘Alhambra’ EarringsThe counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.
MajorsAug 19, 2025
MJSA Apprenticeship Program Is Nationally RecognizedThe MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.
WatchesAug 19, 2025
Casio America Names New Timepiece Division ManagerCasio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.
MajorsAug 18, 2025
Verragio’s Michael Barabash, a ‘Kind Soul,’ Dies at 58Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.
CollectionsAug 18, 2025
John Hardy’s New ‘Dot’ Collection Is on PointOriginally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.
Events & AwardsAug 18, 2025
IJO Announces 2025 Vendor of the YearAllison-Kaufman has received the honor for the fourth year in a row.
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
MajorsAug 15, 2025
Rio Grande Names New Marketing DirectorNicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
MajorsAug 14, 2025
Casio America Names New CEOLongtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
