TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.
IndependentsMay 10, 2016
Wick & Greene to Become Spicer Greene Jewelers
The same family, however, will remain at the helm of the North Carolina jeweler that’s been in business since 1926.
The logo for Spicer Greene Jewelers incorporates the iconic clock that stands outside the jeweler’s store. The clock is a 1920s Seth Thomas street clock that the family restored and placed in front of the store when it moved to its current location on Patton Avenue in the late 1980s.
Asheville, N.C.--It’s time for a change for the 90-year-old North Carolina jeweler known for its iconic street clock.
In August, Asheville’s Wick & Greene Jewelers will begin doing business as Spicer Greene Jewelers. The rebranding will follow a massive renovation slated to begin in late June and funded in part by the store-closing sale currently taking place.
One of the store’s owners, Eva-Michelle Spicer, said Monday that as part of the reconstruction, they are making almost all of their building’s 8,000 square feet into selling space, with a focus on modernizing the process to appeal to millennials.
This will mean a CAD bar as well as having areas where customers can touch, feel and try on the jewelry without assistance, a move designed to make the store seem less intimidating and more inviting, she said.
“Think your grandparent’s jeweler meets Genius Bar,” Spicer said, referring to the feature within Apple stores.
“It’s just time,” she added. “You’ve got to change with the times.”
While Spicer Greene will be the name known by consumers beginning in August, all legal, LLC and contact information (except for employees’ email addresses and the company website, which will relaunch as SpicerGreene.com at that time) will remain the same. The company’s legal entity still will be Wick and Greene Jewelers LLC and its tax ID will not change.
In addition, the store will have the same phone number and be located at the same address, 121 Patton Ave. in downtown Asheville.
Wick & Greene’s rebranding represents the fifth name change for the jeweler, which E.O. Wick opened as E.O. Wick Jewelers in 1926.
Spicer said her grandfather, Paul Greene, started working for Wick in 1942. He then joined the Navy but returned to the store in 1948 after World War II ended, working under the G.I. Bill.
The store then underwent two more name changes before becoming Wick & Greene Jewelers in 1953.
Spicer’s father Michael joined the family business in 1975.
Now, it is Eva-Michelle and her husband, Elliott Spicer, at the helm. He is a third-generation jeweler from Canada; the pair met while earning their graduate gemologist diplomas at the Gemological Institute of America, she said.
Questions on the changes can be directed to Eva-Michelle Spicer at evamichelle@wickandgreene.com.
More on Independents
The Latest
TrendsJul 10, 2026
Jade Trau Creates a Constellation of DiamondsThe “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.
SourcingJul 10, 2026
CFO of De Beers’ Consumer-Facing Division Leaves Company Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
WatchesJul 10, 2026
Brilliant Earth Expands Into WatchesIn honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.
Weekly QuizJul 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 09, 2026
Boucheron’s New High Jewelry Collection Is an Ode to the Human Touch“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.
WatchesJul 09, 2026
Damiani Group Finalizes Acquisition of Baume & MercierRichemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
AuctionsJul 09, 2026
Pharrell Williams’ Joopiter Hires Former Bonhams Exec to Head New Watch DivisionNate Borgelt will lead the digital auction house and content platform’s new division as head of watches.
Events & AwardsJul 09, 2026
Halstead Names 2026 Grant WinnerEnoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.
Events & AwardsJul 09, 2026
AGS, GIA Name 2026 Beatrice Shipley Scholarship WinnerAGS also announced the recipient of its “Women in Leadership” scholarship.
MajorsJul 08, 2026
Kendra Scott Joins ‘Shark Tank’ As Permanent Investor The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers ListPlus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.
MajorsJul 08, 2026
Richline Group Promotes 2 ExecsArien Gessner and Moss Makhoulian have been elevated into newly created roles.
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin ParadoxA podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative RecipientsThe association selected eight recipients for the funding program, which is in its second year.
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée LaliqueAround 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps DownAfter eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorThe pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates AmericaThe American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
