“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
Keira Knightley to Front Chanel Fine Jewelry Campaign
The face of multiple Chanel beauty categories will lend her looks to the fall 2016 “Coco Crush” jewelry campaign.

Paris--It’s good to be a member of the Chanel club.
Long-time beauty ambassador for Coco Mademoiselle perfume and Rouge Coco lip color Keira Knightley has now been recruited to be the face of “Coco Crush,” one of Chanel Fine Jewelry’s collections, for its fall 2016 advertising campaign.
“Thanks to her natural elegance and her freedom, she perfectly embodies this resolutely modern fine jewelry collection,” Chanel said in a statement released to press.
Knightley finished her Broadway debut in the play Thérèse Raquin at the beginning of the year and will next appear in Collateral Beauty, a film by David Frankel also starring Will Smith, Kate Winslet and Helen Mirren.
Mario Testino will direct the Coco Crush campaign.
The fine jewelry collection features Chanel’s iconic matelassé, or quilted patterning, as a motif in 18-karat white and yellow gold.
Chanel released a teaser image of Knightley bejeweled in a large pavé-version cuff, plus a necklace composed entirely of an assortment of the quilted-style rings.
The range was launched last year as a limited-edition collection of five rings and one cuff on Net-a-Porter via its Chanel pop-up shop. It was the first time the brand offered a product online besides beauty.
The collection was available on the Net-A-Porter site from April 15 to May 6 of last year before becoming available at Chanel stores.
The Latest

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Both its mines faced challenges last year, from operational issues to disruptions in the market.


Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

The new facility was also designed to better serve its growing customer base in Canada.

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.






















