Sourcing

Gübelin’s Blockchain for Gems Now Open to the Industry

SourcingFeb 13, 2019

Gübelin’s Blockchain for Gems Now Open to the Industry

The Swiss gem lab’s Provenance Proof technology debuted during AGTA GemFair.

20190213_Gubelin-blockchain.jpg
Gübelin’s blockchain technology, piloted with Fura Gems’ Colombian emeralds, is now open for the entire industry to use.
Tucson, Ariz.—Gübelin’s blockchain for colored stones, developed in partnership with Everledger, is now available to the entire industry.

The Swiss gem lab launched its Provenance Proof Blockchain during AGTA GemFair, officially opening its use to the trade.

Now, any professional stakeholder along the supply chain can register and, after a standard “Know your Customer” check, start using it.

It’s been a little more than a year since Gübelin announced it was developing the program to trace colored gemstones from mine to market, which it calls the first of its kind in the world.

The project comes as part of the lab’s Provenance Proof initiative, a long-term program designed to develop and provide technologies to the gemstone industry to make it more transparent. It includes the lab’s “Emerald Paternity Test.”

Gübelin’s blockchain aims to track a stone as early in the supply chain as possible to build a record of each rough gemstone’s journey. The owner or custodian of the stone is then able to contribute certain information to the log book through to, and including, the end consumer.

Fura Gems was the mining pilot partner, offering goods at its Coscuez Colombian emerald mine as test subjects for the blockchain technology. 

The Gübelin family shouldered the cost of developing the technology, which means it is free to use for anyone in the trade.

“The industry has been changing and consumers are now interested in transparency, and this was my main motivation … to support blockchain and this whole initiative because I think we need to change now,” Raphael Gübelin, president of the House of Gübelin, said in Tucson.

To help keep it inclusive, every process, including the registration and upload of the data, can be done on a smartphone.

Visibility is restricted to the user in custody of the gemstone, and only is allowed upstream—meaning the current users can see who had the gemstone before them but do not see where it goes once it leaves their possession—though Everledger CEO Leanne Kemp told National Jeweler during an interview after the launch event that it could be reversed to allow someone at the beginning of the chain to see subsequent actions should users give permission to do so.

Gübelin Gem Lab Managing Director Daniel Nyfeler also noted that the lab has no privileged insight into specific data of the blockchain; the lab itself can only see the information entered into the blockchain relating to the stones it is entrusted with testing.

WATCH: Gübelin Explains How the Blockchain Works
During the Tucson launch event, Nyfeler outlined some of the benefits the lab sees to the transparency that comes from blockchain. In addition to the social responsibility aspect of it, it could help reduce the risks that stops many banks and other institutions from financing the trade.

He said it also makes economic sense to embrace it; blockchain could offer greater visibility for companies along the supply chain and offer retailers the full information to build the story behind a stone.

Nyfeler, along with Kemp, Raphael Gübelin, Fura Gems Vice President Marketing and Sales Rupak Sen, and Pat Syvrud, minerals, materials and society program development manager at the University of Delaware, took part in a panel after presentations during the Tucson launch.

During the panel, Nyfeler addressed one of the biggest criticisms of blockchain—it does not have the ability to prevent a user from entering false data that then appears legitimate as it is locked into the blockchain.

“Blockchain is not the silver bullet that’s going to bring 100 percent trueness in the industry immediately, but … it’s going to be much easier to determine over time and see patterns, and you’re going to see where such wrong information might come from, which so far is not the case and that’s the point where we were starting from,” he said.

When an attendee also asked whether the small-scale miners would care about becoming a part of this, Nyfeler said it was up to the industry to encourage them to do so.

Looking to the future, he told National Jeweler that Provenance Proof, like De Beers’ Tracr, is a long-term venture that eventually will be spun off as its own company.

A supervisory board will be entrusted with making strategic decisions, such as data security and compliance issues, and will consist mostly of individuals independent of the gemstone industry “in order to minimize the risk of conflicting interests.”

And since certain segments of stakeholders will have specific needs related to the use of the blockchain, such as a large-scale miner or wholesaler wanting interfaces to allow for the automated upload or exchange of the company’s inventory system, Provenance Proof—not Gübelin Gem Lab—will oversee designing, building and implementing solutions to address these needs. 
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Susan Jacques
GradingJan 14, 2025
GIA CEO, President Susan Jacques to Retire at the End of 2025

The grading lab said the search for her successor is underway.

Jewelry designer and National Jeweler guest columnist Jules Kim
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and Industry

In this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.

Emily P Wheeler purple heart earrings
Policies & IssuesJan 14, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief

Several jewelry designers are lending a helping hand to charities in Los Angeles amid the raging wildfires.

Resolutions - 2025.jpg
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers

The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.

Henry A. Hänni
GradingJan 14, 2025
Former SSEF Director Henry A. Hänni Dies

A pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.

Weekly QuizJan 09, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Woman wearing rings on both hands
FinancialsJan 14, 2025
Signet Jewelers Lowers Q4 Guidance After Holiday Sales Fall Short

The peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.

Edouard Schneider
MajorsJan 14, 2025
Edouard Schneider Joins Messika as Chief Brand Officer

Schneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.

ride_or_die_1872x1052.png
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday Campaign

A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’

Woman’s silhouette with smart ring on finger
TechnologyJan 13, 2025
Ultrahuman Unveils Luxury Smart Ring

With versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.

Brandee Dallow
Policies & IssuesJan 13, 2025
Brandee Dallow Elected President of Ethical Metalsmiths

The executive brings more than two decades of industry experience to the role.

Camille Zarsky and curated necklaces
IndependentsJan 13, 2025
The Seven Pops Up in Palm Beach

The New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.

Jewelers Relief Fund logo
Policies & IssuesJan 10, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires

Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.

Elsa Jin Mozi Brooch
TrendsJan 10, 2025
Piece of the Week: Elsa Jin’s ‘Mozi’ Brooch

Adrien Brody received his first Golden Globe while wearing the “Mozi” brooch, which depicts a spill of traditional Chinese calligraphy ink.

Counterfeit Tiffany & Co. jewelry near U.S. Customs and Border Protection logo
CrimeJan 09, 2025
US Customs Seizes Counterfeit Tiffany & Co. Jewels

Officers in Champlain, New York valued the jewels, if genuine, at nearly $30,000.

Karma El Khalil Meteor Necklace
CollectionsJan 09, 2025
Karma El Khalil’s New Collection is an Ode to the Moon

The “Moonlight Rhapsody” collection is overflowing with gemstones, from raw opal to morganite and spessartite.

AGTA Seminar Series
Events & AwardsJan 09, 2025
Here Is the 2025 AGTA GemFair Tucson Educational Lineup

The seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.

Diamond Trails Reena Ahluwalia
SourcingJan 09, 2025
Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ Anthology

The artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.

Virginia Jewelers at the Children’s Hospital Foundation Ball
IndependentsJan 09, 2025
Virginia Jewelers Raise Nearly $26K for Children’s Hospital at Charity Ball

Nine jewelers donated jewels for a raffle to support the Children’s Hospital Foundation at Virginia Commonwealth University.

Miss Piggy taking a selfie
WatchesJan 08, 2025
Oris Debuts Hot Pink Miss Piggy Watch

Miss Piggy shared her thoughts on being fabulous, the importance of accessories, and how to be your own cheerleader.

Rings in the Promise by Effy lab-grown diamond jewelry collection
Lab-GrownJan 08, 2025
Effy Introduces Brand Dedicated to Lab-Grown Diamonds

“Promise by Effy” includes fashion jewelry and engagement rings.

Haltom’s Jewelers closing ad
IndependentsJan 08, 2025
Haltom’s Jewelers to Close After 130 Years

The Texas-based jeweler is closing all three locations.

Zendaya and Engagement Ring at 2025 Golden Globes
TrendsJan 08, 2025
Zendaya’s Engagement Ring Combines Vintage and Modern Elements

Zendaya’s ring, featuring an east-west set elongated cushion-cut diamond, is said to be from British designer Jessica McCormack.

National Jeweler columnist Emmanuel Raheb
ColumnistsJan 07, 2025
The Smart Lab: The Hottest Digital Marketing Trends For 2025

Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.

Lindsey Scoggins Studio Gypsy Link Ring
TrendsJan 07, 2025
Amanda’s Style File: January Is for Garnet

Garnet is comprised of a group of minerals, giving those with a birthday in January options when it comes to their birthstone.

Huan Tain and staff of Quest Fine Jewelers in Fairfax, Virginia
IndependentsJan 07, 2025
Edge Retail Academy Names 2024 ‘Wag’ Award Winner

The annual award, created in memory of business coach William “Wag” Wagner, went to a retailer in Fairfax, Virginia.

Jewelers for Children round up program on a point of sale machine
MajorsJan 07, 2025
Jewelers for Children Promotes Round-Up Fundraising Program

Retailers and vendors can ask customers to make a donation by rounding up to the next dollar at checkout.

calibrated Lightning Ridge opals
SourcingJan 07, 2025
Columbia Gem House To Debut Lightning Ridge Opal Collection

The wholesaler is partnering with Australian brand Cheal Opal on a new offering of calibrated stones.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy