Auctions

See the De Beers Designer Capsule Collection for Charity

AuctionsNov 19, 2020

See the De Beers Designer Capsule Collection for Charity

It will go on sale in December at Sotheby’s.

20201119_ReSet3.jpg
Model Indira Scott stars in a campaign showcasing the De Beers ReSet capsule collection featuring designs by Jade Trau, Jennie Kwon, Julez Bryant, Sara Weinstock and Zoe Chicco. Here, she wears a pendant by Jade Trau. (Photographed by Tommy Agriodimas)

New York—The De Beers capsule collection created by five leading independent jewelry designers—dubbed “ReSet”—is here.

The collaboration between the diamond miner and Jade Trau, Jennie Kwon, Julez Bryant, Sara Weinstock and Zoe Chicco is the result of a trip the designers took last year to Botswana, where they saw where and how De Beers’ diamonds are mined, as well as the ways the company supports the local community and wildlife as part of its “Building Forever” program, which focuses on ethics and sustainability.

Each designer created a pendant inspired by the trip, with most branching far outside the confines of their signature styles.

The result is a surprisingly symbiotic array of pendants that tap into the natural world, full of texture, pattern and organic shapes, laden with details depicting nature’s bounty. Four of the five incorporate rough diamonds.


Here, the five pendants comprising the ReSet capsule collection, which will go on sale at Sotheby’s next month, benefiting two charitable organizations. Clockwise from top left: Jennie Kwon, Jade Trau, Sara Weinstock, Julez Bryant and Zoe Chicco.

Most of the designers pinpointed specific inspirational moments from their safaris that informed their designs.

For Chicco, seeing lions and being reminded of her son’s zodiac sign, Leo, inspired a lion’s head with a rough diamond in its mouth.

For Weinstock, the hypnotic zebra inspired an elegant zebra-print pendant.

And for Kwon, it was the magic of spotting a leopard lying across a branch, while for Bryant, the unforgettable silence of a moment in which a herd of elephants passed their stopped Land Rover informed her design.

“I have chosen to be a part of this because the land of Botswana is sacred and it’s in my soul now,” Bryant said.

Jade Lustig, the fourth generation diamantaire behind Jade Trau, wanted to pay tribute to where diamonds are excavated.

“When I was asked to commemorate my highlight from the trip into my piece, I knew straight away that it was going to be my visit to the mine,” she said.

“I wanted to honor where diamonds come from because it is honoring the Earth. So that was the idea for my piece—a beautiful artistic depiction of a diamond mine.”

The pendants will be for sale this December at Sotheby’s, with pre-sale estimates ranging from $20,000 to $25,000 for each.


The entirety of the proceeds will benefit two organizations, the NAACP Legal Defense
Fund in the United States and Stepping Stones International in Botswana.

To showcase the jewels, De Beers tapped American model Indira Scott for a special campaign, in which photographer Tommy Agriodimas shot Scott around New York City, juxtaposing the jewelry’s natural feel with the rough urban energy of the city.

Scott commented, “I’m thrilled to be part of the new ReSet Collective campaign with De Beers Group. This collective of independent female designers has been so inspiring to me. Each of their stunning designs tells its own unique story about the important positive impact that diamonds help create for the people and wildlife of Botswana.

“It’s important for me to work with brands that are aligned with my own values and convictions, and De Beers’ support for the communities where it operates shows that it is possible to wear something beautiful while giving back. With the profits of these pieces going to the NAACP LDF and Stepping Stones International in Botswana, I’m especially proud to be involved.”

De Beers will continue to roll out projects under its ReSet umbrella, showcasing diamonds’ positive impact, in the future.

Recently, the company underwent a sort of interior rebranding, intended to emphasize its growing focus on sustainability and ethics. 

The ReSet collection will be at Sotheby’s from Dec. 10-17. Until then, learn more at DeBeersGroup.com.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

CD Peacock Mansion in Oak Brook, Illinois
EditorsNov 22, 2024
Out & About: Inside the CD Peacock Mansion

Step inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.

Xander Jane earrings
CollectionsNov 22, 2024
Piece of the Week: Xander Jane’s ‘Spiked’ Pearl Studs

These punk-inspired earrings from the new Canadian brand’s debut collection reveal the alter ego of the classic pearl.

Facets of Fire Pear and Marquise Diamonds
SourcingNov 22, 2024
Facets of Fire Expands to Include Pear, Marquise Diamonds

The company brings its nanotechnology to two new fancy cuts for diamonds that feature its signature color and brilliance.

Jewelers Mutual Group Cybersecurity
Brought to you by
Navigating Cybersecurity: Essential Guidance for Jewelers

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

5 main.jpg
Supplier BulletinNov 21, 2024
Tasha R Releases 2025 Labbelle Lab Diamond Jewelry Catalog

Sponsored by Tasha R

Weekly QuizNov 21, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Harris Jewelry storefront
MajorsNov 21, 2024
Harris Jewelry Ordered to Reopen Claims Portal for Refund Requests

A federal court found that the jewelry store chain violated terms of the settlement reached after it was accused of defrauding customers.

Cynthia Erivo wearing Have a Heart x Cynthia Erivo collection
CollectionsNov 21, 2024
Channel Elphaba in Muse’s ‘Have a Heart x Cynthia Erivo’ Collection

Cynthia Erivo chose Dreams of Hope, an organization dedicated to empowering LGBTQA+ youth, as the charity for this year’s collection.

Article-Top-Image.jpg
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYC

This fall, sharpen your skills in jewelry grading, quality control and diamond assessment.

Rocksbox San Francisco store
MajorsNov 21, 2024
Rocksbox Opens Pop-Up Store in San Francisco

The new space was designed to evoke a warm, inviting vibe.

Mary Moses Kinney
IndependentsNov 21, 2024
Mary Moses Kinney Is Now Part of The Edge’s Team

Kinney, who spent nearly 30 years at IJO, has been hired to head Abbott Jewelry Systems’ new virtual marketplace.

Sotheby’s New York building
CrimeNov 20, 2024
Sotheby’s to Pay $6.25M Settlement to NY State for Alleged Tax Fraud

The auction house was accused of helping clients avoid paying taxes on millions of dollars’ worth of art purchased from 2010 to 2020.

Kering logo
Events & AwardsNov 20, 2024
Kering Debuts New Jewelry Award With Sustainability Focus

The four finalists will present their pieces at the 2025 JCK Las Vegas show.

Model wearing pieces from Camera Oscura collection
CollectionsNov 20, 2024
Pamela Love Channels Surrealist Artists in New Collection

The “Camera Oscura” collection showcases earring designs celebrating female Surrealist artists Claude Cahun and Leonor Fini.

Columbia Gem House “Pebbles to Pines” fundraiser
Policies & IssuesNov 20, 2024
Columbia Gem House Raises $10K for Reforestation Efforts

The money will fund the planting of 10,000 trees in critical areas across Oregon, Arizona, Montana, and other regions.

The jewelry symposium 2025
Events & AwardsNov 20, 2024
The Jewelry Symposium Opens Registration, Scholarship Applications

The event centered on advancing jewelry manufacturing technology will return to Detroit in May 2025.

Stock image of police cars with lights on
CrimeNov 19, 2024
Woman Killed in Armed Robbery of Sacramento Jewelry Store

Local reports identified the woman as the wife of the jewelry store owner.

Trove NYC flagship exterior
MajorsNov 19, 2024
Trove Opens First US Flagship in NYC

The Australian jewelry box brand’s new West Village store will showcase new jewelers each month through its Designer in Residence program.

Snoop Dogg and Carolyn Rafaelian
CollectionsNov 19, 2024
Snoop Dogg’s New Jewelry Collection Is All About Love

“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.

Helzberg CEO Brad Hampton
EditorsNov 18, 2024
Q&A: Helzberg CEO Brad Hampton on the Jeweler’s Rebrand

Hampton discussed how Helzberg is improving the customer experience and why it was inspired by the company formerly known as Dunkin’ Donuts.

Andrea Jose jewelry
Policies & IssuesNov 18, 2024
Reciprocity Jewels Returns to NYC Jewelry Week

The group will host several curated events and an exhibition of designer jewelry made with Peruvian gold traceable to the miners’ names.

Dolly Parton and Kendra Scott
CollectionsNov 18, 2024
Dolly Parton Shines in Collaboration with Kendra Scott

The collection honors the 50th anniversary of Dolly Parton’s “Love is Like a Butterfly” song, which shares a birth year with Kendra Scott.

IGI Expressions
Events & AwardsNov 18, 2024
IGI Jewelry Design Competition Returns

This year’s theme asks designers to take inspiration from classic fairy tales.

New York Comic Con Javits Center crowd
EditorsNov 15, 2024
Why Fine Jewelry Belongs at New York Comic Con

Senior Editor Lenore Fedow makes the case for why more jewelers should be appealing to nerds at the annual event.

Marie Lichtenberg and Raiz’in collection
CollectionsNov 15, 2024
Marie Lichtenberg Battles Counterfeits with New ‘Raiz’in Scapular’ Designs

The latest “Raiz’in” drop showcases a newly designed “Scapular” necklace and donates a portion of the proceeds to Make-A-Wish France.

Citizen 100th Anniversary Limited Edition #1 Pocket Watch
WatchesNov 15, 2024
Piece of the Week: Citizen’s Commemorative Pocket Watch

No. 1 out of 100, the timepiece was created to mark Citizen’s 100th anniversary and will be auctioned off at Sotheby’s next month.

My Next Question store security episode
Recorded WebinarsNov 15, 2024
Watch: 10 Tips to Keep Your Jewelry Store Secure

On the latest episode of “My Next Question,” two experts share best practices for store security during the holidays and year-round.

18th century diamond necklace
AuctionsNov 14, 2024
18th-Century Diamond Necklace Sells for Nearly $5M

Sotheby’s sold the necklace, which potentially has ties to Marie-Antoinette, for $4.8 million to a woman bidding via phone.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy